Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.
A print reporter gets maybe 700 words to do your story. A TV or radio reporter has two minutes. So your interview shouldn't be hours long.
Don't give them more than they need. It's too overwhelming for them, and can divert the story to a tangent. Tangents have a place ? in intellectual dialogue; when you're talking among colleagues. Remember this formula always: in mediaworld, almost all the time, tangent = someone else's story, not yours, getting talked about.
Sure, you can become a reporter's friend by steering them to new resources, trends, and information. But don't feel obligated to point out all opposing points of view, or to lead them to those who may dispute you. Who needs that?
Remember... becoming buddies with the press is a good thing ? but our ultimate goal is to attract prospects and clients.
To avoid these pitfalls, practice your answers to the questions you expect before the interview. Whether it's on- or off-camera, your interview has no "do-overs." So make your mistakes while practicing for it.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougherin others - namely, thanks to hordes of clowns with money makingschemes and software that "blasts" press releasesindiscriminately to reporters, it's become very hard to get youre-mails through to spam-weary reporters.
Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expecta certain level of professionalism, from the firsttelephone call to the final delivery.
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is fixated on negative stories.
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other. Marketing is composed of the different forms of communications, such as words and pictures on music and shapes and colors that make a person or group more willing to receive a communication that communication usually being an advertisement. In the advertisement is to induce a consumer to purchase a good or service. The more a public-relations and marketing expert knows about various goods and services, the better that person is that marketing, advertising and selling them.
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations; new membership applications; capital givers and specifying sources looking their way, as well as improved relations with government agencies and legislative bodies; both new thoughtleader and special event contacts; and expanded feedback channels.
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of reporters. Reporters know everybody. They talk to and interview people constantly. Because of their job, they usually size people up in a matter of minutes, sometimes without even meeting them face-to-face. If first impressions ever count, this is one first impression you don't want to mess up. Be sincere, polite and try not to use slang.
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildingssuccessfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.
How to Write a Press Release
Why You Should Write Press Releases:A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.
Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want
Attention: Who Else Wants To Get Publicity Whenever You Want It?
Why Managers Need the PR Advantage
Where is there a business, non-profit or associationmanager who does not need all the help he or she can find in achieving their managerial objectives?
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about?
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ?really need to get this down pat if they are to meet their managerial objectives.
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