Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changed
But there's another great advantage provided to publicity seekers
A quick note: the traditional press kit isn't dead. It's still
Creating a useful online news room is really pretty simple. One
Where Should the News Room Go?
There are two schools of thought on where to put your online news
There are pros and cons to each. Putting it as part of your main
Creating a separate site allows you to tailor everything to suit
Some Do's and Don'ts
DON'T force journalists to register or sign in for access.
DO offer the opportunity for journalists to enter their e-mail
DO provide a link to your consumer FAQ page and an e-mail link
DON'T try to lay out the online news room if you're not a
DO hire a professional designer who has a portfolio that includes
What To Include in Your Online News Room:
Personal Contact Info. The name, address, e-mail, phone number,
Press Releases. Place press releases in chronological order
Executive photos, product photos, charts, graphs, and other
Backgrounders, executive bios, white papers, investor relations
Search Tool. Make it easy for journalists to find just what they
Online News Rooms to Study:
The best way to learn how to put together an online news room is
Bill Stoller, the "Publicity Insider", has spent two decades as
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public relations remains the same.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. In this article I will help you figure out how to position yourself, whether you are a Latin female vocalist building her base, or an upstart garage band just looking for a break.
How do press releases or interest stories have an effect on meeting new potential clients?
Using Media and PR to Your Advantage.
Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.
Watch Your Attitude
So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude.Stop to think, please, who is really more important, yourcustomers, your chef or your own cost-saving ideas? True, youhave to keep your chef happy but not if he refuses to cook whatthe customer wants and you, Mr. Restaurateur: what good issaving a few cents here or even a dollar there, if the customernever returns?
A Great Way to Do PR
As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.
Getting Traffic Through Publicity
If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.
The Story The Media Really Wants
If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the article and hanging it in your office.
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I've found that the number one most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune - or develop - yours.
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR.
Five Great News Stories You?re Sitting On Right Now
Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news.
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the behaviors you need to achieve your objectives.
Take the High Ground With Quality PR
Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among theirreally important outside audiences.
A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers
How To Get Press To Come To You
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?
Killing Them Softly
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations' stakeholders suffered. Trust of millions of investors was lost overnight.
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