Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?
You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.
First of all, don't panic. A press kit is not some magical entity that only those published by the big houses can have. You can create an affordable and great looking press kit on your own.
Here are some things that you can include in your press kit to send to interested reviewers and interviewers.
If you can afford it, a nice presentation folder for your press kit goes down well, but it isn't a necessity. On your website, you can also list the things above as a virtual press kit, but if a newspaper etc. ask for a press kit, don't just send them to the website. They would probably prefer everything in hard copy, but it doesn't hurt to ask if they would accept an electronic copy.
About The Author
Annette Gisby is a novelist and freelance writer. Her articles have appeared both in print and online, and to date she has three fiction books published, Silent Screams, Drowning Rapunzel and Shadows of the Rose. Her non-fiction book, Writing the Dream has lots more hints and tips for writers. Please visit Annette's website for more information on her books: www.annettegisby.n3.net
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Achieved, incidentally, by persuading key outside people with the greatest impacts on your organization to your way of thinking, then moving them to take actions that help your unit succeed.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:
PR for Brand New Managers
Just promoted to manager?
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketingprofessionals and even one-man-band entrepreneurs: journalistsare surfing your sites looking for news.
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like.
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.
Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story ? and that can be the hard part.
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will normally be fine as a filmed interview will generally concentrate on your top half, but do go for a colour on top if you can.
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio.
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.
|© Athifea Distribution LLC - 2013|