Measuring Value for a Networking Group
How do you measure a group's worth to your organization?
It is sometimes necessary to measure the value of a group. You may be asking yourself why you would want to measure the value of a group whose purpose is business. You would want to measure the price of membership vs. the business you will get out of the group through either referrals or direct business with members. There are several ways that the measurement can be taken. First, you will need to assess the current membership. You should develop a scale of 1 to 10 and give each member a rating based on a set of predefined criteria. What criteria should you use? That will depend entirely on your goals for belonging to the group. For example, if you are selling services for repairing computers, you may rate members by the number of computers they have at the workplace, and you may also add a factor for who they are currently using on the servicing side. It is best to define at least 3 criteria for a sampling of the members. You will not want to measure every member, but a small cross-section will do. Second, you should measure the amount of business each member (or a sample of members) has received by joining the group. You may also want to know how much business they do with other group members as well.
Once you have the measurements, these same criteria should be applied to each of the groups you are interested in. Next you will want to do a comparison of the groups and then make your selection based on facts rather than emotion.
Now that you have thought out and used a measurement tool for deciding the value of a group, you will want to test as many groups as possible. You may decide to join only those groups that measure in the top 20% of your scale. One thing you may want to consider is the time and place of the meeting. Your calendar must be open and flexible enough to deal with attendance requirements.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Who Are You and What The Heck Do You Do?
A few years ago, I was attending a family function when I ran into a cousin of mine. Having not seen her in more than three years, she told me that her son had graduated from law school and had passed the bar examination and was now a lawyer at a very prestigious law firm in New York City.
Should You Offer Commissions For Customer Referrals?
As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation.
Strategic Networking: Take the Shortest Path to Success
Do you use Ryze or LinkedIn to promote your web based business? If so, you may have noticed that everything is linked to everything else. Here's how to take the shortest path to networking success: use keywords and a targeted linking strategy.
Volunteering for a Networking Group
When is it appropriate to volunteer to take a position in the group?
Network Your Way to Success, and Remember: Its Not About You!
Quote of the week
When Gifts Say More
What's a gift mean? If you're like me, you probably focus on the giving and the getting.
Alcohol & Events
Many people associate alcohol with relaxation and fun, so it is an important ingredient for a successful event. However, it can be a problem and too much alcohol can cause a great deal of trouble.
Jump Start Your Network
Networking is often identified as a key business building activity for small business owners, especially those just getting started. Often we think of networking as meeting as many new people as possible. However often, as was pointed out to me following a recent presentation I gave on networking, we overlook a key group of people as we set out to develop our network. And that is those people we already know.
Politics, Religion, Race; Conversational No-No?s in Business
Do not destroy all your positive displacement and high energy and customer confidence by discussing politics in your small business. Remember not every one in the world is as smart as you are or sees as much dealing with all these different types of customers in so many different professions each day. Therefore they may have incorrect political views and disagree with you. You do not have time to change everyone's mind nor should you bother trying. Since we have a two party political system and it is pretty much split down the middle, you have a 50% chance of pissing someone off when talking about politics in an office building. The owner may be Republican but the people overhearing the conversations may be one-half Democratic and they are also potential customers. Please don't talk about abortion, assault weapon bans or cigarette laws. People who are into these issues are really into them, and if your opinion differs from theirs, you have just created an enemy and lost a customer.
How to Shmooze
Definition: talk idly or casually in a friendly wayValue: priceless
Networking: What the Heck is a Ryze?
If you're new to the internet marketing club, you may have heard about "Ryze." What is that, you wonder? Ryze refers to the Ryze Business Network at http://Ryze.com.
Talk Isnt Cheap
The most successful organizations have good communication skills. Survey after survey bears this out. Poor communication skills are often cited in employee surveys as a reason for poor morale and performance.
Time to Hire a Professional Networker?
It used to be that people said that there was 6 degrees of separation between everyone. Many people know that Kevin Bacon game that people play to prove it. They name a film that such and such played on with Kevin, who worked with your cousins, friends' uncles' gardener, and BOOM.. there you have it! Someone who you know who knows someone who knows Kevin Bacon! There is also the Hollywood version that makes a point to prove that everyone in Hollywood is connect to Kevin Bacon through any amount of projects that they'd worked on. You get the point!
Give People Something to Talk About!
My husband and I tried an experiment one night. We were invited to a dinner party with three other couples we didn't know. What we did know is that we were all around the same age. We also knew what we were having for dinner. The purpose of the dinner party was to have an opportunity to meet new people and make new friends.
Success Sentences to Help Combat Conversational Crappiness
Essential to your success as an effective, engaging communicator is learning not only what to say, but what not to say. The following guide examines several sentences, phrases and questions that stand in your way of connecting and communicating with confidence.
Effective Business Networking: 5 Tips For Mastering The Art of Networking
The heart of any business is the connection it has with other businesses and individuals that it can call upon to help meet its needs. Networking - any activity designed to create, maintain and utilize interpersonal connections - is an essential business skill. But not all business people take the time to truly master. However, without a solid understanding of how to network effectively and efficiently, no business can make the vital connections that it needs to survive and prosper in today's super-connected economy. Here are some tips you can use to increase your networking - and business - success
Five Best Ways To Build A Network
I have been working from home on the internet for over 3 years now. 18 months of that was spent trying out various different programs trying to find things that would work for me and this done nothing more than cost me thousands of dollars and also caused me to neglect my family friends and my health, as a result I then took a break from internet marketing and got my life in order.
5 Ways to Wow People Who Wear Nametags
People wear nametags more often than you think. The majority of retail establishments, stores and other social gatherings require nametags for several purposes. Sometimes it's for security. Other nametags are solely for identification. But simply stated; people wear nametags for one reason: so other people can use their names for friendlier, more personable service and conversation.
Four Brainless Self-Promotion Techniques To Avoid
Many workers think that their hard work will speak for itself. They quietly do their job and stay late at the office hoping that their boss will notice their efforts. However, when a job promotion or pay raise goes to someone else, many employees retreat into a corner, wondering what happened.
Lesson 14 - Whats In A Handshake?
|© Athifea Distribution LLC - 2013|