Networking - How To Do It
Networking is probably the oldest, easiest, most effectiveand least expensive way to get more business. Itdoesn't necessarily involve selling your product or servicebut it does mean selling yourself. However, that doesn'tinvolve a lot of talking - it does involve a lot oflistening.
Networking is about making connections with people andbuilding a network of meaningful relationships.
Having good relationships means - these people will eitherdo business with you and/or recommend you to others.These people are your unpaid sales-force and you've got toensure that they do a good job.
Here are 9 steps to successful networking:
#1 Be prepared - Particularly if you're attending a formalnetworking event like the Chamber of Commerce.
#2 Think about whom you'll be meeting - Consider what youropening remarks or questions will be. And think about whatyou're going to say when they question you.
#3 Make sure you have lots of business cards, a smallnotebook, and a pen - These should be easily accessible andnot involve a rummage through pockets or a bag to find them.
Reminder - NEVER go anywhere without business cards
#4 You don't necessarily need brochures - These can be sentwhen you follow up later. A networking event is not a placeto sell your product or service. (This is not understood bythe people who have bored the pants off me over the years)
#5 Think about what you're going to wear - I've seen peoplerush into a networking event in clothes that look likethey've been slept in.
If it means having a change of clothes in the office orgoing home to freshen up - then do it. Remember, the imageyou present to other people is the image they'll have ofyour business.
Men should wear a bright tie (not cheap) and women shouldwear something bright. Remember, however - business dress,not sexy.
#6 Personal hygiene - Brush your teeth or use a breathfreshener. I've met people at networking events whose breathwould bring down a rhino at fifty feet. Avoid drinking wineor coffee; they can make your breath sour. Stick to mineralwater or a soft drink.
#7 Watch out for the perfume - Both men and women, strongscents can be overpowering.
#8 Name badges - They'll probably hand these out at theevent, however consider having your own produced. They'renot expensive to produce and it means you can ensure thatwhat's on the badge is what you want. (Conference organisersoften get the details wrong on name badges) Pin the badgeonyour right lapel - it's easier for people to read. The majority of people shake hands with their right hand. Asyou lean forward to shake hands, it means that the otherperson can read your badge easier.
#9 Go with a partner - Take a friend or one of your team toa networking event. While you're there, alternately separateand come together. When you see your partner with someoneora group, walk up and let your partner introduce you. Yourpartner will introduce you using a pre-agreed benefitstatement. Something like - "This is my friend Mary Smith -she helps business people find more customers by improvingtheir networking skills." It's then easier for you to makemore contacts.
Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling". This book is packed with practical thingsthat you can do to get customers to come to you!
Your Front End
While surfing for traffic or browsing your safelist emails, you are sure to have noticed the very large number of networkers promoting similar, if not identical, programs. Empowerism and Profit Rally are everywhere, as are health related and telecom based MLM opportunities. This is an incredibly competitive time for net marketers. It's difficult to stand out among thousands of other people when everyone is promoting basically the same thing, albeit in slightly different "packages".
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If you own a franchise you should be in contact with your nearest franchisees and share information as if you were the manager of a corporate store. You should set up meetings once or twice per month and have their phone numbers logged into your speed dial for easy reference.
Hows Your Net Working?
In recent weeks, I've had the opportunity to pass along no fewer than five referrals to other people in my network. I also recently received a very professional and non-pushy email from someone I've never met, who is a member of an organization I'm part of. He introduced himself briefly, mentioned how he knew of me, and asked about my ideal clients. He placed far more emphasis on finding out who I wanted for referrals than he did asking if I would refer business to him.
Networking: Strangers, Friendship, and Business Growth
You already know that uncomfortable feeling, that knot in your stomach that forms, when you enter a room, a bus, or any other location where only you and a total stranger occupy the formerly quiet space. What do you say? Do you say anything? Do you even dare make eye contact? Do you locate a point exactly 180° away from the other person and make that spot your own?
Flying High, Flying Far
"What me? Sell myself? You have to be joking!"
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Defining your purpose for joining a group.
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Nametags are worn for a variety of jobs and functions, but people don't like to wear them because they're annoying, damage your clothing, clash with your outfit, and eliminate anonymity.
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You only have three seconds?Connect in under a minute?People decide if they like you within the first ninety seconds?Make the sale in the first five seconds?You get the job within four minutes?Always make a friend in less than 30 seconds?
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