I.Q. You Q. He, She, or It Qs.
I have, in recent years, come to believe that IQ tests are a waste of time for most of us, and a waste of money for some of us. In fact, as a general rule of thumb, if you want to know how stupid you are, check to see if you're paying for an online IQ test.
In the course of my short and, let's face it, aimless life, I've taken numerous IQ tests when bored, with scores ranging from the high end of piss-average (109) to the screaming madman genius stage (158), and pretty much everything in between.
As such, I've come to think that nobody actually knows how smart anyone else is, except in the broadest possible terms.
I have been told that MENSA tests are definitive, but to be honest I stopped playing after I scored that 158 and I don't intend to consult MENSA from sheer egotistical fear that they will, as a particularly grating series of adverts might put it, "quote me unhappy."
I was, however, amused today by a pop up ad beseeching me to take yet another IQ test. Most of them say fairly obvious things like "What's your IQ?" or "How smart are you?"
This one took the novel and amusingly confrontational approach of "Are you stupid?" I can't help but feel that if anyone did shout "No!!" and click it, the answer would unavoidably be "yes", but I digress.
It's quite scary, in actuality, when you can feel marketing ploys or ad campaigns working on you. It's like an out-of-brain experience. You know that you're just being rash and impulsive based on a catchy slogan, a shiny wrapper or on whatever would look cool, but you can't help it. I'm 90% sure this is how Arnold Schwarzenegger was elected.
Some time back, my local supermarket reorganised it's layout, with unexpected things in the midst of the more commonplace. For example, I went in for a bar of chocolate, and on one of the shelves in the chocolate aisle they had a small collection of CDs.
Ten minutes later I found myself outside with a Boost, a copy of "Blonde on Blonde" and a bemused look on my face.
I can't help but be all the more astounded, then, at the universally dire nature of the vast majority of modern advertising. I can't sit through more than about ten minutes of television these days without the really-quite-rational desire to hit someone in the face with a brick. Quite often it's that prick from the Halifax who gives you extra. (I can only speculate as to extra what, although my money is on nausea...)
It could be possible that all the decent advert-men (and believe me, I really can't think of a more mature sounding term for this profession) are working on online IQ tests, but when you look at the sheer volume of frankly terrible online adverts, one begins to wonder if there isn't a universal creativity drought.
Personally, I blame the universities. In fact, I blame the universities for pretty much everything I can, but on this one it does at least have some rationality. The more we send talented people to design schools and art colleges, the more fodder we give to what is essentially a production line, and, subsequently, we can only expect the same sorts of ideas to crop up.
I'm not entirely sure where I lost the thread about IQ tests, but then I'm notoriously absent minded and tend to go off on tangents. I can barely even keep track of the things I've written about; IQ tests, advertising, universities, two large fries and a diet coke, the lost ark of the covenant, a partridge in a pear tree, go fifty-fifty or phone a friend.?see?
The Challenge To Succeed
So much has been written about success that one often gets confused about what success is all about. Success is such a personal thing that it may mean different things to different people. Yet we need to have a simple definition which should apply to all successful people and situations. The ultimate purpose of being successful is to take pride in one's achievements and be happy; and I think one of the best description has been put forward by Ralph Waldo Emerson.
A Teller Of Tales
Direct Answers - Column for the week of June 10, 2002
The blaring sound leapt under Jerry's skin and strangled him awake in an instant. His eyes popped open in terror and for a darkened moment he forgot where he was.
The Monkey With The Wooden Apples
There once was a happy monkey wandering the jungle, eating delicious fruit when hungry, and resting when tired. One day he came upon a house, where he saw a bowl of the most beautiful apples. He took one in each hand and ran back into the forest.
How To Deal With Rejection
Rejection! Who hasn't experienced the horrible feeling of being rejected? Unfortunately we are often judged on what we do or say, which leads to either being accepted or rejected, valued or discarded.
Tim McGraw had it Right - Live Like You Are Dying!
Chorus:An' he said: "I went ski diving, I went rockymountain climbing, "I went two point seven seconds on a bull named FuMan Chu""And I loved deeper and I spoke sweeter,"And I gave forgiveness I'd been denying."An he said: "Some day, I hope you get the chance,"To live like you were dyin'."
Two Choices That can Make Next Year The Best Year of Your Life
What if there were just two choices you could make to insure that next year would be wonderful? There actually are, and these choices are quite simple in concept, yet not easy to do. They are not things you do on the outside, such as exercising your body (which is always a good thing to do!) but ways of thinking and being on the inside. These have to do with your attitude and your intent.
Win Your Own Lotto
When people talk about enrichment, they are usually thinking of financial enrichment. (Show me the money!) But, we can enrich many other aspects of our lives too such as: spiritual, mental, physical, and social, as examples. Winning the multi-dollar lotto is not impossible, but are you spending your life waiting for your fortune to come to you? For those of you that feel powerless at work, you have more control over your destiny than you think you do.
How to Pray on Water! Announcing Life-Changing Bible Code - Discover Amazing Water Scriptures!
Water is the source of life, yet so few of us understand how to navigate its spiritual and inspirational powers.
Direct Answers - Column for the week of October 7, 2002
Dare To Dream
The rewards of life come to those who do, not to those whomerely read, talk or day dream. Action is the key.
Charity ? Give To Receive!
We all know the truism that "charity begins at home." Does it? And what is charity about, anyway? Is it just a square on a Monopoly game to you or is it a regular practice of giving from your abundance to those in need?
$12 And 90 Minutes To Change Your Life
Have you ever listened to self hypnosis tapes? Or listened repeatedly to certain music that carried a specific message? Or what about, have you attended weekly services within a specific religious venue?
You Can Make a Difference
When I study of world these days, I see a lot of despair, and hopeless. There are countless problems that our society faces such as war, the degradation of the environment, and crime
Do We Really Want to Be There Yet
The beauty in creation is in the process, in every single step along the way.
Direct Answers - Column for the week of June 30, 2003
Take Action and Make a Better World
Albert Einstein is quoted as having said, "the world is a dangerous place to live, not because of the people who are evil, but because of the people who don't do anything about it".
According to the Buddhists, between January 29 and February 12 is the worst time of the year. "Don't start anything new during this ending period," they advise. "It won't last." February, however, can be a great time to meditate on new beginnings. But what if you have no direction? What if you are STUCK?
Extreme Self Care
EXTREME is not a term usually connected to self-care. Self-care usually portrays a picture of gentleness, kindness, loving self or being nurturing. People don't consider it necessary to take extreme action when it comes to self-care. Why?
Giving Life Meaning
Have you thought about what you want people to say about you after you're gone? Can you hear the voices saying, "He was a great man." Or "She really will be missed." What else do they say?
|© Athifea Distribution LLC - 2013|