The Nitty-Gritty Of Ezine Publishing
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time to get down to a personal level with their subscribers.
Typical daily hours for me as an ezine publisher
- Reading other ezines/newsletters: About 4 hours per day.
That 53 hours per day. Thank my lucky starts I`m great at mutli-tasking...hehehe
Remember, a lot of us do this to bring you information that we hope will help you in some way or other, and I know how much it brightens up my day when I get a mail saying "Great issue, Anna, Keep up the good work!" So I`m guessing a lot of other ezine owners would really appreciate something like that.
Putting out an ezine is a LOT more than just slapping together a couple of articles and a bunch of ads in an email, or on a website. I know there`s a lot of that going around too (I DO actually get tons of those ones in my mailbax daily too), so if you`re subscribed to a great ezine, take the time to let the publisher know, vote for them, recommend them to your friends, most importantly: Give Them Your Feedback!!
At the same time, if there`s something you DON`T like, let them know that too. Without subscriber feedback, we`re basically just poking around in the dark, hoping that we are giving people what they want. We are there for you, please be there for us.
How to Make Your eZine Work for You Long After Its Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today.
Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing
Are You Ready For The Publishing Revolution?
How To Publish Your Own Highly Demand Ezine
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A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE
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If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. Do they use MULTI-PART MIME technology? You'll need this if you want to publish an HTML newsletter. Otherwise you'll have to send out multiple versions for users who can read HTML, users who can't read HTML, and users on AOL. Do they offer some type of ORIENTATION OR TUTORIAL? If you're new to the game and/or technologically challenged then you'll appreciate any type of help they offer for new clients. What's their CUSTOMER SERVICE like? Are they prompt to get back to you via e-mail? Can you call them if you have a problem? Are they available more than standard business hours? What about weekends? Contact them and see how long they take to get back to you -- if it's longer than 24 hours, definitely keep looking. Do they NOTIFY list owners if there's a PROBLEM with their service? If so, how, and how quickly? Do they have CUSTOMER TESTIMONIALS to share with you? Or even better, client references? Contact some of these folks to see how their experiences have been. Do other BUSINESSES LIKE YOURS use their service? If most of their clients are large corporations, small businesses like yours may not get the attention they deserve. Is their interface EASY TO USE? Meaning is it easy for you to setup and launch each issue of your e-zine. They should offer a demo or let you access the 'mission control' area that you'll be using to test it out. Can you MANUALLY ADD AND REMOVE people to and from your list if you want to? Sometimes you'll need to do this, so you'll want the answer to be "yes" -- especially if you're moving over a list you've already collected. Can you access SUBSCRIBER REPORTS? How and how often? You'll want to know on a regular basis how many subscribes and unsubscribes you've had since the last issue. What appears in the "FROM" field when subscribers get your e-zine? You want it to be YOUR name if possible. Some spam filters screen out e-mail that does not appear to come from an individual person. What appears in the "TO" field when a subscriber gets your e-zine? You want it to be the person's name if possible. Along the same lines, some spam filters screen out e-mail that does not appear to be addressed to the individual person. Who has ACCESS to their servers and your list? Anytime you hand over your customer list, you're taking a risk. You don't want your service or anyone else using your list for spamming purposes. What happens if some addresses are UNDELIVERABLE? These are also called "bounces" or "bounce-backs." You don't want them to automatically remove names for "soft bounces," which are due to temporary conditions like full mailboxes. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to visit a Web page or can they do it via e-mail (best if both options are available). Is the process single or double opt-in? (Double is better for more security - the user has to respond to a confirmation e-mail before she's added to your list.) Is the process kept simple? Can you customize your LIST SERVER DOCUMENTS? This means messages like your subscriber welcome and goodbye messages. (You'll definitely want to be able to do this, since the prewritten messages many list services use are horribly cold and confusing.) Can your e-zine give PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a very nice feature. For example, if your e-zine came to me, it would start off with something like, "Hello Alexandria!" How often do they BACK UP their servers? It should be at least once every day. Also ask if you can download your lists to back them up on your own, as a backup to their backup! Can you send a TEST MESSAGE out to yourself or another person before you send out each issue for real? You'll definitely want this because it's the best way to see how your e-zine looks on the recipient's end, do a proofread, and check all your hyperlinks. Can you see stats on your CLICK-THROUGH rates? If you publish in HTML, you should be able to see how many people - and even exactly who - opens your messages. Can they AUTOMATICALLY ARCHIVE your issues if you'd like them to? Some services will archive your e-zines at their site, others can configure it so they're archived at your own site (which is better). Are they currently BLOCKED anywhere on the Web? If so, it may mean they've been reported for allowing spammers to use their network. You don't want to work with any list service that's been blocked anywhere, because it means that your e-zine won't reach all of your readers.
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You Can Develop An E-zine Even If You Dont Enjoy Writing!
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Plagiarism on the High Seas
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Ezines, Ezines Everywhere!
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Three E-zine Alternatives You May Not Have Considered
During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine."
Internet Marketing Idea: Publish an Ezine
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Need Ezine Content - Think Holidays
Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.
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