11 Quick (and Good) E-zine Content Ideas
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.
While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch.
1. Give real-life examples. Describe a problem you've solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you've helped customers address challenges - "case studies" if you will. This positions you as the expert in your readers" minds more than your coming out and saying so.
2. Think of three areas in which you'd like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.
3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Don't be afraid to offer your own opinion - your readers want to know it. After all, YOU are the expert! ; )
4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that's two months' worth of content, right off the bat! And if you can't think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they're most interested in learning more about.
5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice you've learned elsewhere - just give them full attribution. Or give your opinion of the event or article itself - your readers will appreciate your frankness.
6. Offer a list of your top 5 or 10 tips on a certain subject. It's much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you "fire your biggest gun" last, you risk losing your audience before they get to the good stuff.)
7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)
8. Recommend books and resources that you use, and offer full reviews on them. In one issue of my first e-zine, "AKB MarCom Tips," I featured reviews of my favorite four copywriting resource books. I then later posted them at my Web site.
9. Invite readers to write you with their own questions, and answer one in each issue. Right after their question, publish the person's name, business, e-mail, and Web site address. They'll enjoy the attention/publicity!
10. Invite readers to send in profiles. Ask them to tell you about themselves - their names, businesses, locations, and how they use the information gained in your e-zine. Feature one profile in each issue or one every few issues.
11. When all else fails, borrow an article! There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is you're required to leave the entire article intact, including the author's promotional information.
Here are three places to check out for free content: Business Article Announce List - http://groups.yahoo.com/group/aabusiness Marketing Seek - http://www.marketing-seek.comWorld Wide Information Outlet - http://www.certificate.net/wwio/index.shtml
One last note: Keep in mind that if your e-zine's main objective is to get you more clients and customers, you should not feature other writers' articles more than once in a blue moon. Showcasing other professionals on a regular basis undermines the idea of establishing YOU as the expert in your readers' minds.
(c) 2002 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
An Embarrassment of Riches - Part II
The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words:
Does Your Business Need a Newsletter?
Have you ever thought about it?
Are We Dating or Married?
You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.But wait... what are you asking for? If you're asking formore than my name and email address, I will hesitate.
OK People - Lets Get Real!
It's all about numbers - or so some ezine publishers would have you believe.
Ezines VS. Trade Journals
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In many industries this is the case. Many of us use to get free Industry Trade Journals, yet many have now gone out of business and others are being a little more particular than normal. Some send you questionnaires every three months to make sure you are interested and reading their material. Most companies DO NOT advertise in such trade journals. A few do, mostly for brand name recognition, although in my opinion it is a lot of money considering the much lower costs of Ezines and Internet Advertising. Some believe paper trade journals or Industry Rags as they are often called are waste of advertising money, even worse than attending some under attended trade shows.
Understanding Ezine Publishing!
I can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines".
Why Dont My Subscribers Listen to Me?
I received a very good question froma subscriber and I wanted to share it with you:
10 Winning Ezine Publishing Tips
1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.
10 Benefits Of Submitting Articles To Ezines
1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and email address in your resource box.
How To Increase Your Sales From Your Newsletter
The first and most important thing you should know when thinking of your own newsletter is that YOU can do it. Yes, you can write your own newsletter. There is nothing much to it if you are ready to do it.
Writing Effective Newsletters
It's obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of information that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome. To persuade your audience to read what you have to say, you should follow some basic rules:
Why Arent You Using CGI?
The very name CGI used to send chills up my spine. Foryears I put it in the 'too-hard-basket'. But like mostthings in life, CGI is not as scary as it seems. Ifyou have a cgi directory on your website and you knowhow to FTP files, chances are you can have a CGIscript up and running in less than 20 minutes.
10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher's site or business, testimonial and much more.
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible.
The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them
A lot of newsletter publishers spend a great deal of time wondering why they are not making money with their newsletters. Most of them expect to make so much money on getting started but they become disappointed with poor results.
Producing Ezines for Growing Your Business
What an ezine is ?An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers.How comes that ? Let's see :Every ezine has a topic : marketing, humor, gardening, sports, etc... An ezine can and should contain lots of helpful information and resources related to its topic. Everyone interested to receive these information, subscribe to ezine. On the other hand, besides all above information and stuff, the publisher delivers and materials promoting his business. The bargain I've spoke before is simple: subscribers agree to receive promotion materials altogether with other information they are interested in.An ezines is an excellent recruitment tool for your business.Let's say you sell books online through your website. If you chose 'new issues' as topic for your ezine, you will recruit more prospects for your venture saying "come here to see the newest books" than saying "come here to buy the newest books".Ezines are very efficient in business development. Fromthe very beginning I can say that they target the market(s) you are trying to reach with your products and services. As I said before every ezine has a topic. By choosing this topic close related to your business you may be sure that your subscribers are interested by your business as well, because they enjoy the ezines' topic.I already told you above that ezines are perfect promotion tools by delivering advertising materials to subscribers.I can tell a day or two about ezines and how they can helpto grow a business. I just want to tell you something very important. If you decide to publish an ezine, you must learn that there is a lot of work to producing a quality one. You should pay a special attention to the following items: How to discover your real audience - the ones who want what you have. If is better to write your own content than using someone else's. How to choose an attention-getting, enticing name for your email newsletter. What popular sections you can choose to include in your own ezine. Editing in plain text vs. HTML - what you must know before making this choice! Resources for building your subscriber base fast. Places to submit your ezine to gain more exposure and more subscribers. How to sell advertising and the amount of money you'll make.And the list may continue. Only by reading these 8 points you can see that publishing an ezine means work and abilities.It's hard but not impossible, you may learn by doing, from articles and books or talking with experienced publishers.
Learn How to Choose a Great Topic for Your Newsletter
Since you're going to write your newsletter on a regular basis, it's essential that you choose a topic you're passionate about. Otherwise, it will be too boring and difficult for you to keep writing a valuable, informative article every day, week, or month.
Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!
If you remember, the majority of people (i.e., 68%) need to see your sales message more than once before they even think about going ahead. This is applicable to every market.
A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE
One of the fastest ways to gain "Guru" Status online is to publish an EZine. Notice I said Publish. A Publisher is often responsible for finding and using the works of others. By using these 5 simple Step you will be able to publish an EZine with 5 Minutes worth of Effort Weekly.
7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message
Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressions with prospective customers ? and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, it's also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives.
|© Athifea Distribution LLC - 2013|