Double Your Income Automatically
It is a common known fact that it is far cheaper to keep an existing customer then it is to acquire a new customer. With this fact in mind you need to do everything possible to keep your existing customers happy and find complimentary products to offer your existing customers.
If you are a Mortgage professional why not offer your clients mortgage life insurance as well? Many of today's home buyers depend on the income of both spouses to pay the Mortgage. By offering Mortgage life insurance you are helping to fill a need, You have already built up their trust by getting their mortgage business why not offer them Life Insurance as well.
If you are a Real Estate agent most of your customers already trust you with the biggest investment they will ever make their houses. Why not offer them investment products? Many real estate agents are the ones chasing down the lenders and pushing those Mortgages thru. In many states it is perfectly legal to earn a commission on a home sale or purchase and the Mortgage that goes with it as long as you file the proper disclosures.
We have a business here in town that offers to help new homeowners get set up with Phone service, Cable or Satellite TV Service, High Speed Internet, Alarm service and trash service. Many of these companies will pay you either a one time commission or better yet a monthly residual for referring them clients. Why not offer to help your Home Buying Clients a service by giving them a packet with information about the different Phone Companies, Cable and Satellite companies, Alarm companies and then offer to help them with the leg work after they decide which ones. Some will pick the ones you get commissions on others won't. By allowing them to choose among all the alternatives you stand to make a small commission every now and then and at the same time provide your clients with an added service they can't get elsewhere.
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Copyright © 2005-2006 Mike Makler
Street Smarts Vs Book Smarts, What Does It Takes To Be An Entrepreneur
The latest series in "The Apprentice" features 2 distinct groupof candidates. One group, who are only high school graduates aretermed as "Street Smarts" by Donald Trump whereas, the othergroup are all college educated with some having MBAs and advanceddegrees. They were termed as the "Book Smarts".
Starting Your Business: It All Boils Down To Making Money and Saving Money
Bootstrapping in the context of business start-ups refers to the use of creative financing approaches such as leveraging personal savings, credit-card debt, loans from friends and family, bartering, and other means to launch a business. Some business founders use bootstrapping because they have no other choice. Just about anyone who has approached a bank has learned that "only established businesses need apply." Bankers typically look for cash flow, assets, an established customer base, and a successful track record on the part of the business that is seeking a start-up loan. Obviously, this is a short list that is impossible to fulfill when you are just getting started.
How A Woman Became A Successful Bill Collector In A Mans Industry And How You Can Too!
I have worked in the credit industry for over 17 years now. When I first started out, I only knew a very few women in the industry. That number has grown over the years, but not by much. Being a bill collector has always been categorized as a "man's industry".
Entrepreneurial Traits that Drive Sales
Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business ? you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you aren't evolving yourself, aren't you being counterproductive to your business development? Marketing our businesses isn't just about what ads to buy or what networking event to go to next; it's about us as people, as entrepreneurs. The following marketing traits are often overlooked by entrepreneurs but are pivotal to your long-term success. What's more, they cost very little yet earn a savvy entrepreneur a lot. Show Your Personality -- Customers want to know who you are. That's great that you offer the fastest tax services in town, or your gift baskets can be custom-made and delivered anywhere in 24 hours. But who are you? Your customers and prospects want to know. Especially if you're facilitating business on the Internet, building trust is key to making a prospect feel comfortable buying from you. One of the most effective ways to build trust is to express your personality.
Does It Really Take Money To Make Money (Online or Offline)? A Reality-Check of 2 Case Studies
The short and simple answer to this question is NO!
The Role of Statistics in Prospect Modeling
Identifying prospects has come a long way since the days of simple list buying. With the hype flying fast and furious, sometimes it's difficult to sort out truth from fiction and to put things in the proper perspective. Without worshipping buzzwords, however, two of the most important developments in recent years have been the rise of statistics and databases. These have allowed companies to create more accurate profiles of their prospects, even giving rise to the term "prospect modeling" itself. Let's see how these two developments have helped shape prospect modeling.
History of Enterprise Car Rentals
So few really understand the drives and motivations of entrepreneurs. Many write about them, some lecture and teach about what they are, how they operate and what they have achieved; yet so few really understand them. So many fail to realize the dedication and sacrifice it takes to win at that level and the super stars are so rare that one just has to look in awe. One of the greatest stories of Entrepreneurial success is that of Jack Taylor who founded Enterprise Rent-A-Car. I therefore recommend this book about the History of Enterprise Rent-A-Car Book is;
Focus is the Key to a Successful Startup
The definition of a startup means you have very few resources to employ and little time to get them to do something valuable. The clock is always ticking, and the money (if you even have any) is running out by the day. With so little to leverage, you need to make sure that the focus of your company's product offer is as razor sharp as possible.
What Makes an Entrepreneur?
Rupert Steiner in his book 'My First Break' attempted to define the secret of becoming an entrepreneur and following interviews with over one hundred entrepreneurs, Steiner concluded that there was not one defined path. He has, however, drawn out observations of an entrepreneur's personality traits. They have a tendency to be rebels, outsiders, original thinkers, risk takers and break new ground. Entrepreneurs are always on the lookout for new business opportunities and have the guts it needs to start up a business. They have total commitment to what they are doing, which verges on obsession behaviour.
How Good Is Your Big Idea
Q: I want to start my own business. I have tons of business ideas that all sound great to me, but my husband is not so sure. He says that we need to figure out a way to test my ideas to pick the one that has the best chance of succeeding. I'm ready to just pick one and go for it. What is the best way to determine if a business idea really is as good as it sounds?-- Hannah C.
What Part of Handwriting on the Wall Dont You Understand - They Dont Hire People Over 50
In a recent talk to the Detroit Economic Club, President Bush told of a powerful statement made to John Bailey by his wife, "Just what part of the writing on the wall don't your understand - companies don't want people over 50!" The White House staff had become aware of an amazing story of entrepreneurial success stemming from John's wife's words.
Abstract Business Marketing Strategy for the Entrepreneur
If you look at those Corporations in franchising today you see the great companies that use these systems to move markets and deliver products and services to America. Franchising is obviously a power play in the marketing strategy game book. General Motors uses the franchise system or special teams, dealerships, to move their products in each market. Now take your mind to the "Family and friends Program" in Telecom, that is still being done by all those selling mobile communications. Think of some of the ways hyper type marketing has been done in so many areas and market sectors with so many different niches or market segments. Think of the new term appropriately named as viral marketing thru the use of ezines, forwarding emails and adhoc networks of friends and acquaintances within one's email box. Look at the organic evolution of a real virus and how it gets what it needs within your body; virus vector modeling is fascinating as it is so close to grass roots political campaigns, referral marketing or Internet link exchanges.
Double Down on Marketing
If you want to compete in the world of high growth startups, you better know how to play the marketing game. Marketing has become a big stakes game where companies are betting fortunes on the success of their products. Nowadays if you can't play the big marketing game you may not even get the attention of the customers you need to grow your business.
Raising Capital for Your Business ? How Long Does it Take?
Most companies vastly underestimate the time commitment necessary to successfully complete a financing. In actuality, a company seeking financing needs to budget between 500 to 1000 work-hours to the capital-raising process, spread out over a 6-9 month time period.
CHINESE TAKE-OUT: Oriental Business Principles Demystified For Online Enterprises
"The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools."- Confucius
Starting Your Business By The Book
I've gotten several questions recently about the legalities of starting a business. So, this week I thought I would address a few of the more common legal issues most new businesses face. But first, let's get the mandatory legal disclaimer out of the way: the advice dispensed by this columnist is probably no better or worse than the advice dispensed by other columnists. Do not take the following advice as gospel or bet the future of your business on any advice given herein by said columnist.
Salon Marketing Using Wireless Broadband Internet Access
Our client in Chicago did, located right outside downtown too...a right competitive area. Everbody's looking for some kind of edge and we found it for them. Want to hear...the rest of the story.
The Entrepreneurial Difference
Who would ever have imagined that going door-to-door in my neighborhood selling figs from a bright orange shopping cart would have been my entrepreneurial beginnings? I surely did not. But, now that I look back and also look around me at other business owners, I see clearly that so many of the traits common to entrepreneurs are present at a very early age.
Answering Why You, Why Now Critical in a Winning Business Plan
Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice ? investors that are shrewder today due to the ups-and-downs they have experienced over the past few years.
Good Questions, good Answers; Bad Questions, Bad Replies
I'm convinced that asking the right questions is one of the most important skills you need to become a successful business person. Questions have the power to direct you or to distort you. The right kind of questions will direct you to success the wrong kind of questions will direct you to bankruptcy.
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