Salon Marketing Using Wireless Broadband Internet Access
Our client in Chicago did, located right outside downtown too...a right competitive area. Everbody's looking for some kind of edge and we found it for them. Want to hear...the rest of the story.
Just in case your wondering it doesn't have to be a major city or suburb, because it worked in a place called Rosedale Maryland, a little ways outside Baltimore. The company owns both locations and wanted an additional way to bring in and retain clients and attract new ones.
David Eivers (great name David!), was contacted thru a referral and suggested a few forward thinking additions. Since they already had a website and a DSL connection, he had them opt for a secure wireless network that their 'preferred clients' could access when inside their salon. The preferred clients would receive email updates about specials and additions to their staff and other news about the salon on a bi-weekly basis to get them started. The preferred clients would then receive free access to their wifi network when inside the salon to check email or do any other work that they needed. This created a repeat group of clients coming in for free access and to take advantage of the specials they had received via email.
It also increased traffic to their website (yipee!) and they began adding day spa products to be purchased online, an additional stream of revenue (another yipee!). The Rosedale location picked up clients looking for wifi access in the suburbs. The Chicago location being in a tech-forward looking city got ladies (and men) with their PDA's, laptops and anything else that could get wifi.
The latest and greatest news is a scheduling calendar that allows clients to request open appoints on the days and times available with an email confirmation from the newly hired digital receptionist (new position from the added revenue). Could this be your salon, increasing the sales of day spa supplies? A better way of salon marketing? Day spa marketing?
How about increasing traffic to spa resorts with aromatherapy products, health spas, hair salons and definitely your own beauty salon! The options could be like new and returning clients...endless!
Get more live info delivered to your RSS reader... http://mogendaviydtechgroup.com/RSS_FEED/hotspotwifi.xml
Daviyd Peterson: 10-year consultant, instructor, trainer - helps african american SMBs bridge the digitaldivide by becoming wireless Small Office Digital Offices (SODO). Free articleon Home Wireless Internet Security and other related articles: http://www.mogendaviydtechgroup.com/firewallsmb.htm. See a video where big time firewalls duke it out!
Boundary Setting 101 for Solo Entrepreneurs
Select the best response to the statement below:
The Entrepreneurial Difference
Who would ever have imagined that going door-to-door in my neighborhood selling figs from a bright orange shopping cart would have been my entrepreneurial beginnings? I surely did not. But, now that I look back and also look around me at other business owners, I see clearly that so many of the traits common to entrepreneurs are present at a very early age.
A Startup Never Closes
When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other hand, have jack squat. They need to work twice as hard to make half as much, and even then they're not working nearly enough.
Business Planning for College Students and First-Time Entrepreneurs
More and more students, both in undergraduate and graduate institutions, are deciding to launch their own ventures upon graduation rather than taking the traditional route of working for another firm. Likewise, more and more individuals are leaving their jobs to fulfill their entrepreneurial dreams.
Abstract Business Marketing Strategy for the Entrepreneur
If you look at those Corporations in franchising today you see the great companies that use these systems to move markets and deliver products and services to America. Franchising is obviously a power play in the marketing strategy game book. General Motors uses the franchise system or special teams, dealerships, to move their products in each market. Now take your mind to the "Family and friends Program" in Telecom, that is still being done by all those selling mobile communications. Think of some of the ways hyper type marketing has been done in so many areas and market sectors with so many different niches or market segments. Think of the new term appropriately named as viral marketing thru the use of ezines, forwarding emails and adhoc networks of friends and acquaintances within one's email box. Look at the organic evolution of a real virus and how it gets what it needs within your body; virus vector modeling is fascinating as it is so close to grass roots political campaigns, referral marketing or Internet link exchanges.
Is Running a Business for You?
Not everyone is cut out to run a business. Not everyone is cut out to be an entrepreneur. It takes a special talent. Some owners of small businesses have it and some don't.
Questions For The Entrepreneur To Be
If It Was Easy Everybody Would Do It
Q: I started my business about a year ago and everything is going fine. We're growing and making a profit, but the stress of running the business is really starting to get to me. I spend more time worrying than working. Sometimes the pressure is almost more than I can take. I'm starting to think that I'm not cut out to run my own business. Do you have any advice that might help me decide what to do?-- Steven S.
Before Getting A Franchise
Buying into a franchise is a great way to be part of a recognized brand with the benefit of lower advertising outlay. With many franchises to choose, here are some tips before you get involved with franchise:
10 Secrets of Successful Entrepreneurs
Running a one-person business is a creative, flexible and challenging way to become your own boss and chart your own future. It is about creating a life, as it is about making a living. It takes courage, determination and foresight to decide to become an entrepreneur. From the relatively safe cocoon of the corporate world, where paychecks arrive regularly, you will be venturing into the unchartered territories of business.
Innovation incubator: Build it and keep it running
If your company is like the one I work for, your people are talking about the need for innovation. Mine has just announced a new program "that will bring a standardized approach to gathering and evaluating your ideas for generating new revenue and improving our business." An Innovation Team has just formed, with a new electronic mailbox and a contest offering cash prizes for the year's best ideas.
Determine Your Niche & Be Successful
What's a niche?
Prescription for the Future and Technological Revolutions
The world sure has changed in the last two-decades hasn't it? When I started out in business, there were no cell phones, fax machines, computers, etc. And I am not that old, having just retired at age 40. Indeed, in the better part of two-decades everything changed. And it is still changing and moving along. What will the next two-decades bring? You can probably figure it out with a little thought and watching the trends, new discoveries and think of what kinds of things the military, health care, entertainment and government industries will want. I recommend this book which foretold much of what we see now about a decade before we had it:
What Makes a Person an Entrepreneur?
Entrepreneurship is generally characterized by some type of innovation, a significant investment, and a strategy that values expansion. The entrepreneur is often quite different in mindset from a manager, who is generally charged with using existing resources to make an existing business run well. The roles of entrepreneur and manager are not necessarily incompatible, but entrepreneurs are seldom patient enough to be good managers.
Find Me the Expert on This!
Many people who set up as consultants never make more than a minimal living. They get some clients who like them, but are so dependent on these few businesses that the resignation of a key contact can destroy their business for months ahead.
The Myth of Undercapitalization - Six Ways Entrepreneurs Achieve Success in Spite of Start-Up Money
This year more than 17 million people will become entrepreneurs, according to the National Association of Self Employed (NASE). By the end of the year, 8 million of them will return to the corporate world because their entrepreneurial effort did not succeed. Many will say the businesses failed because of insufficient capitalization. Actually under-capitalization is not the cause of failure, but a symptom of a far more serious problem.
Great Tips Of Choosing An Office
You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not create serious cash-flow problems in the medium term, you have to look out for these other factors:
Create Your Entrepreneur Dream Team
I hear it all the time. "What should I do about . . .?" As a business owner you're faced with the daunting task of making all the decisions that affect your business. Should I remain a sole proprietor, become an LLC or is an S Corp better? Should I start using an electronic PDA or stick with my trusty, but out-dated, Day Runner? In what direction should I take my marketing? Is the color right on this logo? PC or Mac? Paper or plastic? Aargh! Big decisions. Little decisions. It can be overwhelming, especially when you consider how each decision has a bearing on the success of your business.
Find Out If You WILL Be Successful As a Franchisee?
Will I be successful as a franchisee?
Hearing That Entrepreneurial Voice?
Women business owners are our only clients, so naturally we celebrate and support female entrepreneurship. Operating in this market gives us the good fortune to learn about some of the deeper themes in the lives of women business owners. It gives us insights into what really matters to women, and to what contributes not only to their success, but more importantly to their happiness and gratification in their professional lives.
|© Athifea Distribution LLC - 2013|