How To Find Focus And Turn Your Talent Into A Thriving Professional Business
There are tons of books and articles available to help professionals start up their business, but few that give practical insights on how to nurture your business once it's out of its infancy. At some point, every self-employed professional reaches the same dilemma: how to build a strong brand and grow their business without taking on too many clients, undervaluing their expertise, or sacrificing their lifestyle.
Once your business is established, you have the opportunity to brand yourself as an expert. Start now, and it doesn't take long to begin savoring the lifestyle and freedom you always dreamed your business would deliver.
The biggest asset you have in your business is...YOU!
Your time and unique brilliance are the foundation of achieving a highly profitable, deeply rewarding professional business. Implementing the following brand and business strategies is exciting, motivating, and compelling. Once you start on the path of profiting from a great brand and your unique brilliance, you'll never go back to the old way of running your business again.
Here are five strategies to turn your talent into a highly profitable business that lets your passion run free.
Strategy #1 Know Your Unique Brilliance
Your unique brilliance isn't a particular skill, like driving a car or delivering your service. It describes you when you are at your very best no matter what you are doing. It's as if the best moments of your life are encapsulated into one simple statement.
The goal is to one-by-one, ditch, delegate, or redesign every task that falls outside of your unique brilliance. You are now free to use your unique brilliance nearly 100% of the time. What's exciting is that as you hand off each task, you become more and more energized, productive, and profitable. It truly is a magic wand that once waived, delivers the freedom you always dreamed of.
Strategy #2 Know Your Brand
You don't have to hire an expensive brand consultant to profit from a compelling brand strategy. What you do need is a clear, concise brand that makes you instantly known and recognizable. Brand wisdom goes beyond a logo and a tagline. A brand is the promise of an experience. Your brand must immediately evoke strong emotions and tug on the heartstrings of your choice client.
Strategy #3 Create A Championship Support Team
Sure, when you first started your business, you probably did every task solo. But to reach the next level of business success and freedom means building an excellent team. For example, one client increased his revenue by a whopping 300%. How? He credits spending just $100 a month on a virtual assistant, who freed up so much of his time and energy, he was able to focus on bringing in new business. Now that is great ROI!
Strategy #4 Take Time Off
Yes, you read correctly. I guarantee that as soon as you cut back to a four-day work week, your business will change for the better. You'll work smarter, make better decisions, and create new, lucrative opportunities. Working less time shines a new light on how you run your business. Plus you'll enjoy the rejuvenating benefits of increased creativity, relaxation, and fulfillment by getting plenty of R&R during the remaining three days of the week.
Strategy #5 Leverage Your Expertise Into A Compelling Package or Program
Delivering 1-on-1 services is a waste of your time, talent, and profit potential! No matter what business you're in-consultant, coach, speaker, trainer, designer-there are dozens of ways you can package your service. For example, one client, a professional organizer, stopped charging by the hour, and created a package from the individual services she was already delivering. Within one week she had tripled her revenue!
(c) 2005, Kendall SummerHawk. Reprint rights granted to all online venues so long as it remains complete and unaltered (including the "about the author" info at the end). Send a courtesy copy of the reprint to firstname.lastname@example.org.
Kendall SummerHawk delivers client capturing website content strategies plus the nationally renown Brilliance Unbridled marketing program. For more FREE tips like these, visit her site at http://www.KendallSummerhawk.com
The 9 Key Distinctions of Successful Solo-Entrepreneurs!
SUCCESSFUL Solo-Entrepreneurs approach life and business from a perspective that is new, fresh, and rather unorthodox. The differences are subtle, yet significant. These distinctions are more than just fads or interesting tips; they are direct, measurable SHIFTS in how you will approach your business, your personal life, your relationships, etc. - for the rest of your life! They are direct from the experience of hundreds of successful solo-entrepreneurs!
Surviving the Three Pitfalls of Business Ownership
While this idyllic life might be the reality for some entrepreneurs, it certainly isn't guaranteed. In reality, every entrepreneur has a unique experience depending on their decisions and plain, old luck. And while good luck may be hard to control, making good decisions isn't.
Everything You Wanted to Know About Public Domain Info, but Were Too Afraid to Ask!
What to Look Out For:
Prescription for the Future and Technological Revolutions
The world sure has changed in the last two-decades hasn't it? When I started out in business, there were no cell phones, fax machines, computers, etc. And I am not that old, having just retired at age 40. Indeed, in the better part of two-decades everything changed. And it is still changing and moving along. What will the next two-decades bring? You can probably figure it out with a little thought and watching the trends, new discoveries and think of what kinds of things the military, health care, entertainment and government industries will want. I recommend this book which foretold much of what we see now about a decade before we had it:
Great Tips Of Choosing An Office
You have decided to strike it out on your own and set up a business consultancy. Chances are you want to look at getting your own office premises. Besides ensuring that your rental payment does not create serious cash-flow problems in the medium term, you have to look out for these other factors:
Independent Auto Detail Shop VS Biz Op or Franchise
Owning a detail shop can be an exciting and rewarding business indeed. Many times an owner of an independent Detailing Shop will wish to add those items he/she believes their customers want. Since an independent detail shop is not a franchise or affiliate they can try new things and do what ever they want. They use their knowledge of the industry, a little intuition and luck; it is a best guess issue. For an independent detailing shop entrepreneur; there is no proven business plan to go by, but the savvy operator who is in touch with their customers seldom has to face a shot in the dark.
Find Me the Expert on This!
Many people who set up as consultants never make more than a minimal living. They get some clients who like them, but are so dependent on these few businesses that the resignation of a key contact can destroy their business for months ahead.
Angel Investors: 7 Online Business Plan Scams and 1 Real Deal
We've all seen the hype: "We'll put your plan in front of thousands of investors!" "We'll write you an award-winning online business plan!" "Only $3,000 for thousands of investors to learn about your company!"
Leadership Attributes for Business Success
Business success is essentially the result of successful leadership. Contrary to the popular myth, leaders are not just born. Leadership skills can be learnt and developed. A business is a distinct reflection of the leader, who may be the owner or manager. A business is never successful despite the leader, it is always successful or otherwise because of the leader.
How Entrepreneurs Make Money Selling Global Brands On and Off-line
Did you know that thousands of companies from all over the world are looking for enthusiastic individuals to represent their products overseas? That person can be you. From Chinese toys to Brazilian bikinis people are making money reselling all kinds of products for a profit.
Traits of The Successful Entrepreneur
Want to know why certain people succeed and others don't. Well successful people have certain traits? Do you have them?
The Heroic Entrepreneur: Profiting from Your Brilliance
If you look up the definition of hero in Webster's, you'll find a definition something like, 'A person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life: soldiers and nurses who were heroes in an unpopular war'. Some heroes in our lives have earned that badge of honor by doing something everyone feels is heroic as defined in the traditional sense, whether it's running into a burning building to rescue a child, pulling an injured woman from a car accident, or fighting the enemy in the time of war.
Be an Entrepreneur
The Department of Labor predicts that the #1 employer in 2010 will be "self." A recent Internet poll of 25-44 year olds revealed that 90% of them hoped to own their own business. A survey conducted by Ernst & Young found that 75% of influential Americans believe that entrepreneurship will be the defining trend of the 21st century. Some of the factors that have attributed to the rise of the modern day entrepreneurial spirit are access to technology, a global economy, and corporate stagnation.
Work vs Play: Which is the Better Way to Make Big Money?
If you want to make big money, you have to play not to work.
Are You Ready To Be Your Own Boss?
You have this burning desire you want to be on your own. The temptation is so great that you want to quit your job. Enough is enough. You're sick of working for other people for a ridiculous pay.
How Home-Based Business Entrepreneurs Think
Too many people are trying to start their home businesses with an ordinary employee's way of thinking. This has become a common reason why not long after sitting down and giving it a fair look into even the most lucrative business opportunity they bump into, they put it away and decide not to take any chances.
Franchise Business and Franchise Businesses
Franchise business is being part of a successfully proven business that has a name or trademark that is well known and profitable. Franchise businesses are strategically tried and marketable with options to expand by offering products and services that appeal to the consumer. Having to make the decision on which franchise business to buy can be challenging. Franchise business consultants can offer assistance to evaluate current franchise opportunities with valued insight. A franchise business consultant may also be able to offer assistance to the business owner who wants to make a current business franchisable.
Six Steps to Guarantee Your Business Success
Many of us slave away for years for one uninspiring company after another and dream of the day when we can sack the boss and go it alone.
Are You Sure You Want To Start Your Own Business? Part Two of a Series
Why, exactly, do you want to go into business for yourself? Is it because you cannot stand the thought of working for an uptight, demanding, and perfectly dreadful boss?
Profile of Women Leaders
Leadership is based on two words, "pressure and support"and that the leadership is the power to influence people to move in a direction that you believe in your heart is a good direction for most people" (Fennell, 1999, p. 267). Adams and Yoder noted that "evidence from contemporary studies on sex-roles and leadership indicates that men and women, with similar education, career aspirations and training, have basically identical scores on measures of psychological masculinity and femininity." In other words, the traits we assume are important in good leadership can be found among people of both genders.
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