Richard Branson, billionaire founder of Virgin Records and Virgin Atlantic Airlines, may be better known for his efforts to circle the globe in a hot-air balloon than for his business successes. He suggests that "Being an adventurer and an entrepreneur are similar? You're willing to go where most people won't dare."
But it is still generally accepted that entrepreneurs are skillful at knowing which risks are worth taking. "In everything I do, I examine the downside, the danger, what can go wrong," says Branson. When he started his airline, he only bought one plane, with an agreement with Boeing to take that back "if things didn't work out."
Are there any safeguards against failure? No! Even the best conceived and implemented business ventures can become market experiments that simply did not work. Our goal here is to follow a planning process that can minimize risk. That is the best that we can do, and the degree to which we can enhance our confidence about a venture must enter into any decision about its pursuit.
The best approach requires patience, and to a commitment to preparation well in advance of start-up. This could be a long-range process of getting to better understand one's strengths, weaknesses, and limitations, and setting about filling knowledge and experience gaps. During this period, we should constantly generate ideas with the potential of becoming real business opportunities.
Where do business ideas come from? The best source is what you know. Often, ideas come from work experience or from personal interests, such as hobbies; other ideas can come from friends and relatives, and our educational background. Ideas may be easy enough to generate, but an idea is not necessarily an opportunity! Building a "better mousetrap" does not insure success; other factors include fit, timing, and resources.
Jeff Timmons, in his book New Venture Creation, suggests that "An opportunity is attractive, durable, and timely and is anchored in a product or service that creates or adds value for its buyer or end user. Opportunities are created because there are changing circumstances, inconsistencies, chaos, lags, or leads, information gaps, and a variety of other vacuums, and because there are entrepreneurs who can recognize and seize them."
The process of creating or seizing an opportunity is less the result of a deliberate search than it is a mindset of maintaining a form of vigilance that is sensitized to business opportunity. Successful entrepreneurs recognize an opportunity while it is still taking shape. This frequently relates to the prospective entrepreneur's current profession or interests, where he or she perceives:
* a process that can be more efficiently performed,
* an attractive new service or improvement of an existing service, or
* some business or geographic "niche" that is being underserved.
There are often localized opportunities, based on geography, natural resources, human resources in local abundance, and the like. Can you think of any for your area?
Once an idea is thought to represent a real opportunity, one must be able to research the market, know what data is important and how to gather it meaningfully, and know what actions this information indicates. This can then be worked into a rather detailed plan, and then refined into a blueprint for success.
John B. Vinturella, Ph.D. has almost 40 years experience as a management and strategic consultant, entrepreneur, author, and college professor. For 20 of those years, Dr. Vinturella was owner/president of a distribution company that he founded. He is a principal in business opportunity sites jbv.com and muddledconcept.com, and maintains business and political blogs.
Entrepreneurial Hate, its out there
Today, I got an email from a lady who hates all business people and entrepreneurs, because they are Greedy, Arrogant and a Host of other atrocities. She was replying to an article I wrote about entrepreneurs and how they bring to the civilization; everything you see, everywhere you go and without us, you would have nothing. Here is the email I received:
Realism vs. Optimism in the Business Plan
The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelling story to investors while maintaining credibility.
Self-Esteem and the Entrepreneur
Isn't it funny how people think that being self-employed is so cool? They think that you get to take lots of vacation time and spend all of the profits. What they don't realize is that you put in outrageous amounts of blood, sweat, and tears to get there. They don't know that you have to take the blame for every single thing that goes wrong. They don't know how many times you fell flat on your face before making it work. They think that you simply come up with a cute little idea over dinner one night and within a couple of months you're flying high living the rich man's life. The reality of the situation is very different. Statistics consistently show that most successful entrepreneurs failed a handful of times before finally finding that winning formula. It's during the failure years that you earn all of those future vacations and big fat salaries. Delayed gratification takes on a whole new level, doesn't it?
The 7 Major Reasons Businesses Fail and How to Overcome Them
This year, over 800,000 of the approximately 2,000,000 start up businesses will fail!
Build Your Own Board Of Experts
The most successful entrepreneurs rely on their advisory boards to help spot new opportunities and potential pitfalls.
Part-Time/In-Home Business - Low Expense and Low Risk
As a first time entrepreneur, there are a variety of franchises, dealerships, distributorships, and licensing opportunities available for purchase. Many of these you can start by working part-time from your home. In doing so, you save thousands of dollars in start up and operating costs, while at the same time reducing your overall risk.
How to Become a Successful Entrepreneur on the Web
Becoming a successful entrepreneur in the online world is no different than becoming a successful entrepreneur in the brick-and-mortar world. Both tasks require vision, determination, and hard work.
Financing Your Business
Anyone who is serious about making some money is already very well aware of the fact that it takes some type of investment to make this happen. I've read a lot of copy that suggests one can build a business for free, if they are willing to spend an extra amount of time to compensate for their lack of financial backing.
What Online Millionaires Tell Me They Are Worried About
I just arrived back from the best seminar I have ever attended in the last 10-years.
Raising Entrepreneurs: What to Do When Your Kid is Born to Think Differently
Adolescence brings with it many challenges ? for both parents and kids. Young people, still new to the world, are embarking on a journey to discover their passions, joys, and authentic self-images. More often than not, however, their journey more closely resembles an elongated stampede of enraged elephants than it does an innocent soul-searching endeavor. But no one said growing up would be easy.
Double Down on Marketing
If you want to compete in the world of high growth startups, you better know how to play the marketing game. Marketing has become a big stakes game where companies are betting fortunes on the success of their products. Nowadays if you can't play the big marketing game you may not even get the attention of the customers you need to grow your business.
The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past
Hair care has been around as long as humans have been on the planet. The earliest record of personal hair care dates back 2.5 million years ago, when brushes used to create cave paintings in Spain and France were adapted for use in hair grooming. Interestingly, many of the innovations in hair design that are still used today originated in the late 19th century.
Are You Sure You Want To Start Your Own Business? Part Two of a Series
Why, exactly, do you want to go into business for yourself? Is it because you cannot stand the thought of working for an uptight, demanding, and perfectly dreadful boss?
Abstract Business Marketing Strategy for the Entrepreneur
If you look at those Corporations in franchising today you see the great companies that use these systems to move markets and deliver products and services to America. Franchising is obviously a power play in the marketing strategy game book. General Motors uses the franchise system or special teams, dealerships, to move their products in each market. Now take your mind to the "Family and friends Program" in Telecom, that is still being done by all those selling mobile communications. Think of some of the ways hyper type marketing has been done in so many areas and market sectors with so many different niches or market segments. Think of the new term appropriately named as viral marketing thru the use of ezines, forwarding emails and adhoc networks of friends and acquaintances within one's email box. Look at the organic evolution of a real virus and how it gets what it needs within your body; virus vector modeling is fascinating as it is so close to grass roots political campaigns, referral marketing or Internet link exchanges.
Two Types of Business Plan Executive Summaries
Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.
At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in the crowd. He was making the point that it really is just a matter of the number of calendar flips before time strangles any business. It's a hard point to argue when you think that the Neanderthal Fortune 100 included Barney's Dinosaur Obedience School. Not a lot of money in that these days.
For Business SUCCESS... Listen To The Voices of Experience
Discover the pitfalls of owning your own business BEFORE... [you make a BAD choice!]
Work On, Not In Your Business
Are you busy? Everyone's busy! Ask anyone they'll tell you how busy they are. But how many people are accomplishing real results?
Entrepreneurs, Are You Hauling Buckets?
Once upon a time, there was a village on the banks of a fine, clear river. The villagers all drew their water from the river, and used it to cook, and bathe and water their gardens. Life was good.
Communication is the key to vendor relations. In your small business, you will be in need of many products and services. Unfortunately, not every company that provides these products and services will have their act together as much as you do. You, as a small businessperson, were able to carefully study each purchase because it was your money. You knew exactly when, where, how and at what price you were willing to partake in those purchases. Not all vendors you deal with will have such savvy folks working for them.
|© Athifea Distribution LLC - 2013|