Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.
Here are 10 to keep in mind:
1. Don't use frames.
2. Don't use Flash.
3. Don't skimp on titles.
4. Don't overstuff titles.
5. Don't bury text.
6. Don't use graphics as page headers.
7. Don't use the wrong words.
8. Don't ignore link building.
9. Don't overwhelm your pages with keywords.
10. Don't use long URLs.
Michael Murray is vice president of Fathom SEO, an Ohio-based SEO firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
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