What Did We Learn from the Great Search Engine Experiment!
Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe. I created a web page that said Mike Makler is the coolest Guy in the Universe. In that Web Page I repeated that Phrase over and over. In less then 24 Hours I was Number 1 in Yahoo for the Phrase coolest Guy in the Universe in Double Quotes. A Few hours later I was no where to be found in Yahoo.
So I then created a few more web pages did a few more blog entries and not only was I back to #1 in Yahoo But I had the top 3 Spots and the 5th Spot in Yahoo as Well. Searching on the same Keyword Phrase in MSN I have the 2nd Spot and 4 total spots on the First Page.
Now if you run the exact same search in Google "coolest Guy in the Universe" don't forget the Double Quotes Not only am I not on the First Page of the Results but I am nowhere in sight on the first 4 or 5 Pages. You will also notice that the entries on the first few pages in Google tend to be very different for The Keyword Phrase the coolest Guy in the Universe. They tend to be more Commercial oriented. RandomHouse, Amazon and the BBC all Appear in the top 5 Results. They all have Google Page Rank values of 8 or 9.
This experiment seems to point to the fact that Google seems to stress Linking and Link Partners over Key Word Density in there search Criteria. An Alternative conclusion might be that Google is slower to index then Yahoo and MSN and Perhaps I just need to be patient. One would be more inclined to believe that 2nd conclusion if some of the other entries from Yahoo and MSN appeared in Google as opposed to those High Page Rank Ones.
Mike Makler has been Marketing Online Since 2001, When he built his first Sales organization of over 100,000 Members.
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Copyright © 2005-2006 Mike Makler
World of Website Promotion
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However, visitors who understand PageRank may use your PR as a sign of how credible your content is. Would you rather use the information from a website with 0 PR or a website with 5 PR and hundreds of other websites linking to it?How is PageRank determined?PageRank is basically determined by backlinks. A backlink is when another page links to your page. For every page that links to you, that page is "voting" for you. The more votes you get, the better your PageRank will be. However, it gets more complicated than that because some votes weigh more heavily than others. The weight of the vote is determined by the PageRank of the page linking to you. This means that a couple links from pages with high PR could be more beneficial than hundreds of links from pages with low PR. But it gets even more complicated - each page can only transfer so much PageRank. The set amount of PR that the page can transfer must be split up between each "vote" that the page gives out. 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Websites will link to you with the intention of informing people of a helpful resource, or showing off a cool new website they found, or any other reason other than trying to increase your PageRank. If you build it, backlinks will come...
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