Achieving Better Search Engine Optimization
The search engine giants are locked in an all out power struggle to get your attention and patronage.
Over the past 6 months there have been many changes. The big guys are getting even bigger, but there are a number of new players vying for your patronage too.
The top three Search Engines are Yahoo, MSN and Google. It would seem that Yahoo serves the most searches followed by MSN and then Google.
Only a year ago Google supplied both Yahoo and MSN with search listings. Yahoo has progresses from a Directory to a fully fledged search engine as has MSN with the launch of their new Search Engine. However Google still supplies search results to many other search engines including AOL, Alexa and a host of small and medium sized search engines.
It is my belief that any small business owner should know the basics of search engine placement and it is surprisingly easy to list your Web site, but even easier to get it ignored or even black listed by search engines.
All the information you require to list your site is only a search away. But you have to use the right search query. Don't type in 'search engines' into any search engine, as you will end up with a heap of useless information. It will probably list the top search engines, but it will probably not tell you how to prepare your Web site or how to get the best coverage for a listing.
For information on how to prepare your site I would try a search for a phrase like "search engine optimism" with the quotes so that your search is for that exact phase. The trouble is with first time Web site owners they don't always know the terminology, even a search for 'seo' will bring up a list of useful resources.
Other search phases include, optimize website, website optimizing, website optimization, web site optimization and website promotion, these are all useful search phases.
My experience is that any search engine submission company that promotes its services through paid memberships or sites that offer to list your site on many of the 100,000 plus search engines has more chance of getting your site ignored or black listed. Some companies do provide a good service but they are few and far between.
I personally only add a site to one search engine at a time and only the one time although there are a small number of search engines that will only list your site for a set period of time.
There is no set right way to list your site in search engines. It is not even necessary to physically add your site to a single search engine. A good example is my Ezine Web site. To date I have not submitted my site to a single search engine. Internet-Income-Index.com
I have added links to a couple of my personal sites and added my ezine articles to an Article directory or two and for a number of searches my site now comes up in the top 10 listing. Go to Google.com and try a search for the three main companies I promote online and see for yourself, TrafficOasis, ItsYourNet and Madison Dynamics !
So as you can see it is not necessary to spend hundreds or even thousands of dollars on promotion of your Web site. If I can get top 10 listings for my site within 6 months for Affiliated programs that have in the case of TrafficOasis over 125,000 members who I would assume are also promoting their TrafficOasis page. A top listing is possible.
Listing your site will be a different process to how others promote their sites. Even I promote one site different to another site. Check http://www.allsearchengines.com for lists Search Engines by product, service, category and country.
If you have a communications company, I would suggest you list your site in communications specific search engines and directories.
Using pay-per-click is one way to promote your Website But even then my ezine site has listings on the first page of Overture.com who are one of the major pay-per-click search engines owned by Yahoo. Pay per click can become an expensive choice if your site is not optimized for both search engines and people.
There are a number of theories that the Gurus claim are best. Yanik Silver suggest that with mini sites of a few pages focused on one product or service are the story.
I totally agree, but a problem does arise when you are promoting a number of companies that have numerous products. This requires creating a site that houses the various products on individual pages like my ezine site. It will take you more time keeping it updated but either a mini site or a larger site will work if the proper research, optimizing and planning is completed.
Learning as much as you can about search engines is of the utmost importance if you hope to achieve high page ranking and for your prospective site visitor to stay at your site to make a purchase ...
Like you choosing the right search phase to get useful information on site optimization, the same applies to your site too.
Your site content must have the relevant content to provide to search engines so that they can list your site within the appropriate search results, then to get the searcher to decide to visit and stay at your site.
Let me simplify that.
Your site content must be relevant both for your visitors and search engines. Failure in one area directly affects the other.
May all your promotions be Successful.
Editor of ~ The INDEX ~ ezine.
Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.
A Classified Way To Drive Business To Your Web Site
There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from the Nielsen/Net Ratings service, is the number of active Web surfers. 250 million in the whole world? The figure is more than the populations of Canada, Australia, Great Britain, and a few non-English speaking countries combined. That's a lot of them!
What Is Search Engine Marketing?
It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately ? with the advent of the Internet ? information.
What is Google Pagerank?
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The Real Search Engine Optimization Guide
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Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.
The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other. The ethos of the community as content-creator, source of information, fount of emotional sustenance, peer group, and social substitute is well embedded in the very fabric of the Net. Millions of members in free, advertising or subscription financed, mega-sites such as Geocities, AOL, Yahoo and Tripod generate more bits and bytes than the rest of the Internet combined. This traffic emanates from discussion groups, announcement (mailing) lists, newsgroups, and content sites (such as Suite101 and Webseed). Even the occasional visitor can find priceless gems of knowledge and opinion in the mound of trash and frivolity that these parts of the web have become.
Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site. The reason gaining links to your website is important is because many of the large and popular search engines focus on the amount of links there are to your site when they begin ranking your site. The more links you have, the higher your website will rank. So, if you are not familiar with how to increase your marketing by acquiring links then you need to learn. Fortunately, it is not difficult and will not take a lot of effort, but you will need to be open minded, patient, and always play fair. Consider the following suggestions when you are beginning your link swapping or reciprocal linking campaign.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time. Here are some simple tips and strategies to keep your site listed, and listed well, without spending any extra cash on pay per clicks.
Search Engine Traffic Myths, Time Wasters, and Pitfalls
Everyone wants to increase their rankings with the search engines and because of this there is a ton of information available on how to go about it. Unfortunately, while some of this information is real, there is just as much or more information that is outdated, wrong, and a complete waste of time, money and energy on your part. So, you can read the following and learn about a few of the myths and pitfalls people believe about search engines and in the future you can continue to educate yourself from reputable sites that provide accurate and truthful information.
Reciprocal Link Exchange Management Software
Google PageRank Explained
PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all.How is PageRank beneficial?Google refers to the technology as a way of evaluating the usefulness, importance, and quality of a website. The PR of a webpage can mean different things for different people.For a webmaster, a high PR is a sign of accomplishment. It shows that your website is moving in the right direction and has the potential to become successful. PageRank also directly effects your Google search engine listings. Acquiring a higher PR than your competition could mean more traffic for you, and less traffic for your competitors.Visitors to your website probably won't care about the page's rank (most surfers have no idea what PageRank is). However, visitors who understand PageRank may use your PR as a sign of how credible your content is. Would you rather use the information from a website with 0 PR or a website with 5 PR and hundreds of other websites linking to it?How is PageRank determined?PageRank is basically determined by backlinks. A backlink is when another page links to your page. For every page that links to you, that page is "voting" for you. The more votes you get, the better your PageRank will be. However, it gets more complicated than that because some votes weigh more heavily than others. The weight of the vote is determined by the PageRank of the page linking to you. This means that a couple links from pages with high PR could be more beneficial than hundreds of links from pages with low PR. But it gets even more complicated - each page can only transfer so much PageRank. The set amount of PR that the page can transfer must be split up between each "vote" that the page gives out. This means that a PR 7 page could actually give out as much weight per vote as a PR 3 page if it had too many outgoing links.How can I improve my PageRank?There are many different methods to obtain quality backlinks to your website. You will find that some methods work better than others depending on the subject and popularity of your site.DirectoriesSubmitting your website to directories is one of the best ways to increase your PageRank and even get some traffic at the same time. But submitting your site to just a few directories won't be good enough. You need to sit down and spend the necessary time to submit your site to a large amount of directories. This may seem like a painstakingly long process, but you'll be glad you did it when you notice results. I have taken the time to make a large list of free directories with high PageRank which you visit here. Although directories with low PR may seem like a waste of time, you should submit your site to them too because it still helps and they could eventually become a high PR site which charges money to submit to.Link ExchangesA very common practice to improve your PageRank is a link exchange. This is simply where two people link to the other person's website. It's best that you only link exchange with someone who has at least as much PR as you and the subject of the two websites are similar. If you receive a link from a website with a subject which has nothing to do with yours, you'll find that very little if any PR will actually be transferred to you.Forum SignaturesIf you are an active user on a forum or message board, it would be wise to put a link to your website in your signature. This could help improve your PageRank if the forum has a high PR, it could help improve your traffic from the forum members seeing your signature, and your site could get spidered more often because it is linking to a forum (forums generally have a lot of new content every day and search engines love new content).Buy AdvertisingAlthough it isn't the best of choices, many webmasters will buy text link ads on websites with high PR. Although this can be effective, it can be very expensive and only a temporary thing. If you purchase text links for just a couple months, after the months are over you won't have the backlinks which were giving you the "votes" you needed to keep your PageRank. So you have now spent a large amount of money on text links, but in the end you're right back where you started.ArticlesThis is a method which not many people know about. Basically, you write articles about the subjects you know a lot about. You then let other people use these articles as long as they provide a link back to your site. If you wrote a quality article, you'll find many websites will want to use it, thus giving you plenty of backlinks. This method can work well with anything which you develope and give away for free such as scripts, web design, etc.Stay On Google's Good SideThe most important thing to remember when trying to increase your PageRank is to not cheat and to always follow the rules. The people which run Google aren't fools and they have many ways of catching cheaters. Don't even think about using any of the "link farms" or trying to hide keywords on your pages. If caught, you may not get unbanned for many months.Make A Quality WebsiteIf you have a quality website which your visitors enjoy going to, then you will receive backlinks without having to do anything. Websites will link to you with the intention of informing people of a helpful resource, or showing off a cool new website they found, or any other reason other than trying to increase your PageRank. If you build it, backlinks will come...
Getting To Know Google
Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.
Selecting The Title Of Your Link Exchanges
I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings.
PPC v Natural Search ? A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend. Most importantly, your listing appears instantly.
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."
When Google PR Tool Bar is Down!
Where is the need to worry? Who needs a PR Tool Bar Anyway!
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Do you depend on free search engine traffic for your livelihood?
Local Customers Know Where to Find Local Businesses... the Internet
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Does The Number Of Links On A Page Affect Ranking?
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