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White Hat Crew
Internet Marketing with Ethics
Internet Marketing KNOWLEDGE vs. SKILL
by Antone Roundy
2 Mar 2010 at 9:56am
All the information in the world won’t do you a lick of good if you don’t develop the skill needed to apply it successfully.
Many people who spend a small fortune on internet marketing training products fail. Then they turn around and claim that the methods the gurus are teaching don’t work.
The gurus and their fan [...]
Selling to Cold, Cool, Warm & Hot Traffic, Part 2
by Antone Roundy
11 Feb 2010 at 5:19pm
About a week ago, I posted some thoughts about how to sell differently to hot vs. cold traffic (and everything in between). If you haven’t read that post, I recommend reading it now, because I won’t be repeating some important points I wrote about there. At the end of that post, I promised to finish [...]
Download Mark Joyner?s ?The Irresistible Offer? Free
by Antone Roundy
9 Feb 2010 at 10:22pm
This may be old news to some of you, but it was new to me yesterday, so I thought I’d share for anyone else who may have missed it — you can download a free PDF copy of Mark Joyner’s best selling book, “The Irresistible Offer”. (Opt-in required. That’s not an affiliate link.)
The book is [...]
Selling to Cold, Cool, Warm & Hot Traffic
by Antone Roundy
3 Feb 2010 at 4:02pm
The other day, I read where someone had commented that PPC traffic is cold traffic, and you need to sell to it differently than you would to, say, a warm mailing list. (I wish I remembered where I heard that, because I’d love to credit someone for sparking some big ideas.)
While waiting for my daughter [...]
Bigger Than Expected Changes to VISA/MasterCard Requirements
by Antone Roundy
27 Jan 2010 at 5:22pm
Ryan Lee just posted an email from his merchant account provider describing the rules they’ve put in place in response to the new requirements from VISA and MasterCard. (As far as I know, some of these rules are NOT mandated by VISA and MasterCard, but by his merchant account provider.)
Personally, I think most of the [...]
Is the ?Internet Marketing Guru? Business Dead in 2010?
by Antone Roundy
7 Jan 2010 at 12:07pm
A few weeks ago, Michel Fortin posted two predictions for the internet in 2010. The first was that “internet marketing will grow up”:
Yes, the industry is going through a major shakeup.
(As an example, our recent major announcement explaining the drastic change in the way we teach Internet marketing is a reflection, and the result, of [...]
Something Screwy Going on With TweetGlide
by Antone Roundy
30 Oct 2009 at 11:48am
[Update: Check the comments -- there's a reasonable explanation after all.] Mike Filsaime’s new Twitter/Facebook client app has generated a lot of buzz the last few days. For the most part, it looks like a great idea and a useful app (I’ve noted some of the problems with the beta version in my previous post [...]
Web, RSS Feed Reader, or Twitter App? (Trying TweetGlide)
by Antone Roundy
28 Oct 2009 at 10:16pm
What’s the best way to keep up with your Twitter friends? You’ve got 3 options:
On the Twitter website
In an RSS feed reader
Using a dedicated Twitter client
On the Twitter website
There’s a reason why so many Twitter clients have been created. I’m not saying the Twitter website is horrible, but it’s not the most elegant way to [...]
Close Your Eyes and Start Tweeting
by Antone Roundy
28 Oct 2009 at 9:25pm
Not on Twitter yet? Think it’s a pointless waste of time? I’ve got an inkling as to why — and how closing your eyes may help you get started. The first time I saw Twitter, I thought the same thing — “this looks really dumb.”
Twitter’s single biggest barrier to entry and reason for not sticking [...]
FTC Testimonial Changes Press Release Not Quite Accurate
by Antone Roundy
7 Oct 2009 at 11:45am
You’ve probably heard the hubbub about the FTC changing what’s allowed in testimonials, but I think something needs to be clarified. (I’m not a lawyer, this isn’t legal advice, I may be totally wrong, blah, blah, blah.)
In their press release, the FTC said:
Under the revised Guides, advertisements that feature a consumer and convey his or [...]
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