Writing for Local Veterinary Hospitals
Freelance writer STANLEY BURKHARDT has a passion for animals. He loves animals so much, he crafted himself a new career. For the last eight years, Stanley has made a career out of writing for local veterinary hospitals -- and getting paid for it.
Burkhardt admits, "I am probably the first writer you have met who has written for veterinary hospitals. My opinion is that many writers don't see the profit or work potential in writing for vet hospitals, and don't attempt to secure work from this industry. The other reason is that writers try many approaches to secure work in this industry and fail."
Burkhardt has overcome these obstacles, and many more. Now he's ready to spill his secrets. He has penned an ebook, "Profiting on Puppy Love & Cat Care: A Freelance Writer's Guide to Writing for Local Veterinary Hospitals & Practices," in which he shows writers how they can craft a career out of writing for local veterinary hospitals, just like he has done.
Burkhardt says, "I think it's important to know that I had no experience or knowledge writing for the vet industry, when I first started out." If you harbor a deep love for animals and enjoy writing and researching, Burkhardt says you are already "halfway there to breaking into this industry."
The other skill is selling. "Selling is considered by many beginning freelance writers to be the 'curse' of commercial writing because it usually requires you to spend more than half of your time selling yourself to prospective clients - and swallowing many rejections - than spending time writing." In time, selling becomes easier. "Most of my work now comes from referrals and word-of-mouth," says Burkhardt.
Burkhardt has perfected the way he secures first-time clients in this industry; he advises to "use locality in your favor." He says, "Take a trip to your local hospital and see if it presently uses any types of print materials. If not, what kinds of print materials do you think this hospital can benefit from? If it has print materials, how can you improve these existing print materials, or what types of print materials would work better in place of these existing print materials?"
Burkhardt always attempts to arrange a meeting with the owner of the hospital. "I tell the prospective owner I'd like to meet with him for 20 to 30 minutes to discuss, in detail, how I'd be able to boost his profits and productivity, and how he and his clients will both benefit. I've never met an owner who'd refused to spend some time to find out how I'd be able to boost his profits."
After the first meeting, Burkhardt gives himself a few days to work on a proposal in which he outlines how he is going to meet the owner's needs -- whether it's solving a problem, boosting sales, or increasing productivity -- through various writing projects. Burkhardt will either mail his proposal to the owner or arrange a second meeting. Nine times out of ten, Burkhardt's proposal usually nabs him a first assignment from a first-time client. "I always pitch a newsletter as the first project. Once the owner sees how a newsletter contributes to the success of his hospital, I am usually given more writing assignments."
As a writer for five local veterinary hospitals -- two small in size and three big in size -- Burkhardt prefers to sell his services to the larger veterinary hospitals. "Larger veterinary hospitals have more needs to be fulfilled and more problems for you to solve...They're more likely to need internal and external materials that will help boost their sales and increase their productivity."
Burkhardt writes all sorts of copy for vet hospitals, but his favorite and most lucrative is writing newsletters. "Every vet hospital needs them. A newsletter can increase the hospital's sales by pushing products and services, create rapport and build trustworthiness with pet owners by showcasing the exceptional pet care and treatment the hospital offers, and constantly remind pet owners of the hospital's existence by writing information that is so useful and timely that pet owners take the newsletter home with them." Burkhardt charges between $300 and $1,500 per newsletter, depending on its complexity and size.
Burkhardt admits that writing for veterinary hospitals is not a top-paying industry, compared to writing for other industries. But he was never in it for the money. "I often wonder if copywriters who write for tar manufacturers, bottling companies, packaging plants, chip manufacturers, cancer-causing cigarette companies, or shady politicians have any interest in the stuff they write or they do it just for the money. I can't find interest in any of those things and have stayed away from such manufacturers and industries. I think the same is true if one is to write for vet hospitals. You must have an interest - at least to write for the long term. If you love animals, have a curiosity as to how hospitals treat and care for pets, and a sensitive spot to help people, then you can break into this industry and make a good living."
Burkhardt's ebook, "Profiting on Puppy Love & Cat Care: A Freelance Writer's Guide to Writing for Local Veterinary Hospitals & Practices" is a primer to break into this industry. His ebook sells for $9.95 at WritingCareer.com, an online ebook store, found at http://www.writingcareer.com/sbk001.shtml
About The Author
Brian Konradt is a freelance writer and graphic designer based in South Carolina.
Writers can Grow to be Comfortable with Criticism
On my first newspaper assignment as a critic, I was well prepared to dish it out. I was less prepared to take it. Imagine my surprise when my witty, well-crafted critique drew a smattering of letters filled with name-calling and nasty words. It stung. Could the critic handle criticism? I discovered that with some emotional discipline and introspection, I could not only handle criticism, I could grow from it. Here's how.
Important Points of Fiction
Fiction manuscripts receive feedback that addresses and scores:
Proof Positive: the importance of proofreading
Last week I was having a quick browse on eBay when something caught my eye. "Black patient shoes!" screamed the headline. "Must see!"
Water to Swim In
Not long ago, I took stock of my unrealized desire to be a published writer, or maybe I should I say ‚??Writer‚?? with a capital ‚??W.‚?? For some reason it always seemed a lofty goal, to want to see my byline in print. I found this trepidation totally uncharacteristic to every other area in my life. For twenty years, I have ministered to women both in small home group settings as well as conferences. Especially in conference settings, friends would ask, ‚??Are you nervous?‚?? Almost every time I could answer truthfully that I was not. I could easily stand up in front of hundreds of faces and feel quite confident in my own abilities. Yet, to put an article or query in the mail, or to push the send button to some unknown editor elicited in me, absolute, consuming insecurity.
Extreme Research: 10 Snappy Rules For Success
So you want to learn to research well, and not waste any time. Let's do it. Here are a few NECESSARY preliminary points.
Do The Unfamiliar To Keep Your Writing Going
One of the best ways to blow someone's winning streak during a tennis game is to comment on how great they are doing. Your comment will kick in their left brain's inner critic which will zap their flow and change their focus. In tennis this is an underhanded type of gamesmanship.
Conflict - How To Keep Your Readers Turning Pages
Some writers are just too kind.
How to Outline your Book and Chapters with Mindmapping
Mindmapping is better than linear outlining because authors can use flexible thinking and relativity in writing their book. One can add and subtract a thought or phrase from a mindmap easily. Mindmapping is an excellent way to start, organize, and finish your book.
Permission NOT To Write
Quite a few years ago, I enrolled in a Degree in Criminal Justice. My main reason for doing so was my interest in reading and writing crime and mystery fiction. I thought by doing this course, I would gain a good grounding in police procedure. I was particularly interested in forensic science and profiling.
How to Relax Your Writing
Q. My writing sounds stiff and stilted. Help!
Through the Eyes of an Artist
As writers, we initially tend to be either more cerebral or emotional than perceptive. Its occurs to me that writers are driven to express what they actually haven't figured out how to say verbally, but long to say somehow. Then, we at least have the struggle down on paper where we can move it around, erase it, start over and add to it. Seeing the words will perhaps give us a better chance of revising to something close to what we want to say.
What Does It Take To Make Your Memories Into Publishable Memoirs?
Why should you consider creating a memoir of your personal experiences for publication?
Why Every Freelancer Should Have A Web Site
"Do I send samples, a media kit, or just the query, postcard and/or sales letter?" As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How?
A Book Note Vs a Book Report
Whats in a Name? Giving Birth to your Characters
So you've got your plot outlined, a title lined up and the research is done. You're ready to start writing your novel. But wait. Now comes the fun part: creating names for your characters. One of the best things about being a writer-besides the innate ability to create imaginary worlds-is giving birth to a character and then bestowing a name upon him or her. True, you didn't carry the character in your womb for nine months (especially if you're male). But he or she could've been in your head for nine months?or nine years. So choosing a name for your characters seems almost as important as the one you would give your own child.
Top Ten Writing Mistakes Made By New Childrens Writers
Okay. So I'm not David Letterman. But I doubt if he'd know much about the top 10 mistakes made by new children's writers anyway. I, on the other hand, read from 10 to 20 manuscripts for children every week (I'm not bragging - I'm just an instructor with the Institute of Children's Literature). While many of the stories I read are destined for publication, I find that 10 common mistakes crop up again and again in the other manuscripts I edit each week.
Writers Who Consistently Cut The Mustard Do So Because...
Have you ever wondered why certain writers are able to churn out seemingly endlessstreams of published bestsellers while thousands upon thousands of others suffer an endless stream of rejection slips?
Writing HI-LO Material (High Interest, Low Ability) for Slow Readers
To write books for readers at an elementary reading level (for either adults or children) you start off exactly the same way as you do any other book: you work out a strong plot and people it with interesting characters.
Top Ten Reasons Its Great To Be A Writer
10 - You will always have a job. As long as people want to read, other people like us need to write. And people will always want to read, right?
Ghostwriting - Making Money by Being Invisible
My bookcase take up one whole wall in the family room, from floor to ceiling. It shows my eclectic reading tastes... fiction, non-fiction, Harry Potter next to murder mysteries and metaphysical literature. Also there are books I've written for the business sector - on negotiation, writing letters, communication skills, real estate sales and a lot more. The business books, however, have other people's names on them. I'm merely the ghostwriter.
|© Athifea Distribution LLC - 2013|