Writing the 8 WebCopy Headline Categories
My article this issue is an excerpt from a book I was readingrecently titled; The Copywriters Handbook by Robert Bly, asecondary small niche I focus on a bit. It categorizes thedifferent types of headlines which are most common and in usetoday.
My immediate thought when I was reading this was to see whichone tested best and then go onto the the next one, working myway through the list,... see what I mean,... testing eachheadline to see which ones pulls best.
So below I have them for your use. For space issues of course, Icondensed them to a brief summary and an example. Enjoy.
1. Direct Headlines: state the selling proposition directly,with no room for wondering.
2. Indirect Headlines: leaves a "roundabout" way to the messageand product or service.
3. News Headlines: gives a "newsy" type headline about theproduct.
4. How-to Headline: gives a how-to approach and implication tothe headline.
5. Question Headlines: pose a question to the readers/prospectscan empathize with.
6. Command Headlines: tell your prospects or reader what to do.Examples:
7. Reason Why Headlines: pose a "list fashion" in the headline.Examples:
8. Testimonial Headlines: One of the Best types of headlines to have, is the testimonial, as this adds believability to the product/service in question.
To sum up,... the 8 categories of headlines in use today theyare: Direct, InDirect, How-to, News, Command, Question, Reason Why, and The Testimonial.
In my own works; I'm finding, that some are easier to create than others, but see how they go for you. See which one or two pull best and of course stick with those.
Burke Ferguson holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He regularly publishes The ACE! newsletter, in which he shares his experience, methods, and knowledge about what works and about what is 'BS'. He can be contacted by http://www.the-ace-ezine.com or http://www.altacanweb.com
Writing Styles for Fiction: Which Voice to Use
I recently set up a website to promote a new suspense novel. Once it started receiving hits I began getting questions about why I chose to write in third person. The truth is, I didn't make a conscious decision to write that way. I just sort of happened and I went with it. As I got through the manuscript, I found that writing in the third person "flowed" better than any other voice since throughout the story I used a lot of dialogue between characters. It just fit. Other people wrote and asked what difference it makes which voice you write in and that's what I'll try to address here.
Top 7 Writers Sites for 2005
If you dream of turning your book into a best seller, or you're looking to become a best selling author in your field, then these sites promise to help you do just that.
How to Create Stories that Sizzle
How to Start Your Story with a Bang
The Psychology Of Effortless Writing
I love writing. I love the swirl and swing of words as they tangle with human emotions. ~James Michener
Novel to Screenplay: The Challenges of Adaptation
Just about everyone is familiar with this beginning: "In the beginning God created the heavens and earth. The earth was without form and void, and darkness was upon the face of the deep . . ." (Genesis 1: 1-2 RSV) In a sense we're playing God when we write a story. We create the characters, plot, and setting, turning a blank page-nothingness-into a compelling story.
Keys to Characterisation
Far too many inexperienced writers create flat, stereotypical characters: the brave fireman, the damsel in distress, the strict schoolmistress. The best characters are those who evoke emotions within the reader ? fear, admiration, affection, laughter, horror? If the writer fails to make us care about the characters, no matter how ingenious the plot, we will toss the story aside without a second thought.
Writing Query Letters
A QUERY LETTER is written to an editor or agent to describe a piece of writing to ask if they'd like to see it. It is sent in lieu of an unsolicited (unasked for) manuscript. (A COVER letter is a letter sent to ACCOMPANY a manuscript.)
In Your Own Words
More Tips For New Writers (Part I)
Idea Mining for Writers 101
Want to write an article or book, but are stuck for ideas? Here are a few practical ways to awaken that muse.
Which Comes First - Short Story Or Novel?
A writer writes. Bet you've heard that one before. Or maybe this one: if you want to be a writer, first you write one word, then you write the next.Both of these old clichés are true, of course. That's how they turned into clichés. But there's another dilemma a beginning creative writer often finds himself facing: do I write short stories or novels? Writing novels is almost always the end goal. You'll find exceptions---such as Ray Bradbury and Harlan Ellison, who primary built their careers writing short stories---but the vast majority of successful storytellers are novelists.The real question then is this: do I jump into novel writing with both feet or do I test the waters first by writing short stories? Generally, beginning writers don't understand that these are two very different forms. They see writing a short story as easier, less intimidating. At a cursory glance, it's hard to argue with that. But if you ask a writer successful in both forms, he'll almost always tell you that short stories pose a much more difficult task.Why?Because you're working on a small canvas. The novel is a wall mural. It's expansive. You have time to fully develop your characters. There's room for movement, for growth and change, for surprises and insights, for looking back as well as looking forward. The short story is an 8x10 landscape. It's a moment in time when your character faces a critical point in his or her existence, a moment that changes everything. In a glimpse, readers must believe in your characters, in the crisis they face, in the choices they make. It's a tiny, one-dimensional surface that must appear three-dimensional.With that understanding, starting out writing short stories can still be a good proving ground for a writer. You learn quickly what works and what doesn't. You learn to write tight, to pack as much meat into as few words as possible. You learn to capture the core make up of your characters. All very valuable lessons for both the short story writer and the novelist.
Writing for Local Veterinary Hospitals
Freelance writer STANLEY BURKHARDT has a passion for animals. He loves animals so much, he crafted himself a new career. For the last eight years, Stanley has made a career out of writing for local veterinary hospitals -- and getting paid for it.
Writers can Grow to be Comfortable with Criticism
On my first newspaper assignment as a critic, I was well prepared to dish it out. I was less prepared to take it. Imagine my surprise when my witty, well-crafted critique drew a smattering of letters filled with name-calling and nasty words. It stung. Could the critic handle criticism? I discovered that with some emotional discipline and introspection, I could not only handle criticism, I could grow from it. Here's how.
Who Said That? Making Dialogue Crystal Clear
Recently, I was hunting for a book that would simply entertain me. I didn't want to have to ponder about 'who dun it'. I didn't want to have to think about the meaning of life. I just wanted to sit back with believable, likeable characters and 'watch' while their story unfolded. Something light. Something humorous.
You Dont Need Inspiration!
Or do you?
Screenwriting and Screenwriters ? beyond Syd Field
Without denigrating the work and contribution of Syd Field to the art of screenwriting, it is about time many screenwriters moved on.
We writers are a powerful lot. We control time. We dictate actions. We control destinies.
Memories Dont Fade Like Hair Does: Memoir Writing Help for You, Our Elders, to Tell Your Story
~~~Old age, to the unlearned, is winter; to the learned, it's harvest time. ~ Yiddish saying~~~
The Cost of Being a Writer
You are the only one who knows what being a writer means to you.
Write For Yourself First
It would be very selfless or noble of me to tell you that I have created my web site only to help you and the rest of humanity. The reason for me spending so much time and energy into my writing and this site is selfish. And I must remind myself of that from time to time, especially when I move into a down period and I am asking myself "why."
|© Athifea Distribution LLC - 2013|