How to Promote Yourself to Small Business Riches
You've heard it before; we're living in an information age. The business world is no longer driven by tangible products but on information and ideas. Internet based companies or other companies that use the Internet as an integral marketing tool that don't tap into information-based products or services could soon find themselves without customers or with lackluster sales.
Small business owners, many of whom are on a tight advertising budget, can use all the help they can get to promote their product or service. Providing free information to sell yourself and your company may seem like an oxymoron but it is in fact a legitimate marketing strategy. It allows small business owners to reach large amounts of people and establish themselves as a leading expert in their respective industries
Small business owners have several options to achieve their marketing goals:
E-books - Offer free e-books on your site to encourage traffic and repeat visitation. Your e-book can include references to your site, newsletter, or special offers. You can also allow others to redistribute your e-book and allow other sites to include your e-book in bonuses or contests.
Forums and Newsgroups - Helping other people within your industry is a great way to increase your visibility and gain credibility. You'll be surprised at how much traffic you get just from your forum posts alone. It's always important to be familiar with the forum you're participating in. Advertisements are not only unnecessary but in most cases they are unwelcome and can cause you many problems. So stick to helping people and answering questions. Most sites allow for some sort of signature that is included within all of your posts. If your information is helpful, people will want to learn more about you.
Submitting articles - Writing articles related to your area of business is one of the best ways to increase your visibility. The great thing is that many people are constantly looking for free information to enhance their own efforts and will appreciate your contributions. You'll get a great deal of traffic from the articles you submit to various e-zines. Each article should include a copyright notice and a brief biography with a link back to your own site.
Seminars - If you'd like to expand beyond the web and you're comfortable with public speaking, you can easily and quickly set up a seminar related to your industry. Many hotels offer conference room rental for affordable prices that you use and give free seminars. Announce your helpful even on the web and local newspapers. People are constantly looking for ways to improve their lives and their businesses. You can have low-cost reading material printed out and make sure you have plenty of business cards handy. You'll soon build an impressive list of prospective customers and affiliates. As you become more experienced, you can even begin to enhance your seminar and charge a nominal entry fee.
Conferences - There are all sorts of conferences out there today where organizers are looking for qualified speakers to assist their audience. You can submit informative press releases that establish yourself as an expert and include a notice you are available for speaking engagements.
E-zine - Starting your own e-zine can allow you to offer valuable information to your prospective customers. You can also build valuable relationships with other business owners looking to form joint ventures. You also have free placement for any special offers, events, and contests you'd like to promote.
The objective is to establish yourself within your industry and by doing so you can build an extensive database of qualified prospective customers. Your collection is an invaluable resource for your sales efforts and will produce majority of your sales. The key is to build relationships and produce genuine prospects, not suspects. A small business can't afford to waste time or money on "suspects" or untargeted consumers who may not have an iota of interest in your product or service.
Copyright © 2005 Rhonda Winn - All Rights Reserved. Rhonda Winn has been helping small business owners since 2000. She is the author of the popular eBook, "How to Live Your Dreams and Achieve Unlimited Wealth in Small Business" Receive the first chapter free, when you join her bi-monthly newsletter today: SmallBizStartupKit.com. Her site contains dozens of free downloads, articles, forums, resources, journals, and more.
You are free to publish this article as long as the content remains unchanged and copyright notice and byline is not removed from article.
Image of Your Franchise Automotive Outlet is So Important
Image of your franchise automotive outlet is so important. Some say image is everything, well then if you buy a franchise you should be constantly thinking of image and cleanliness. If you read Ray Kroc's book "Grinding it Out" (McDonalds Visionary) or Tom Monahan's (Founder of Dominos Pizza) book "Franchising for Dummies" or Howard Shultz's book; "Pour Your Heart Into it" (Story of Starbucks) you will see they all built brand on image. Even for those of you who are the extroverted sales type, plenty of examples such as "Customer's For Life" by Carl Sewel and "Exceeding Customer Expectations" by Jack Taylor (founder of Enterprise Rent-A-Car). But as I travel the country and have literally been to every city in the country over 10,000 population in the US;
Knowledge is Power
Why does research and education play an important part of the business relationship?
ADH Will Make Your Life More Productive & Your Life More Profitable
What is a Virtual Assistant?
Operational Aspects on P and L Statements of Mobile Services Businesses
What kinds of things effect mobile service businesses P and L's? Well this is an excellent question and as I see the Annual reports of companies who do mobile services, such as Ecolab, Service Master, Halliburton, Luftstanza Food Services, etc. I see many similarities. For instance we have noted as many of the others the climate conditions, El Nino effects, Mud Slides, road closures, snow. low temperatures, Hurricanes, etc.
Does Your Company Have a Business Image Manual
Every business regardless of size needs a "Business Image Manual" to protect their band. Even the smallest companies with only a few employees is well served when there is a business image manual in place. For 15 years I ran a small business, which I eventually franchised and later expanded to 23-states and 4 countries. What I had learned after franchising is that; I should have written my image manual 10-years prior. At first my business was just me alone; like most small businesses, but then due to my hard work and customer service, I had to expand to meet demand. Each time I added people to the team, I seemed to be rehashing over and over again my theories on business image. Often I would have to harp on the issue with part time employees or even summer help. What I needed was a manual. However, being a head strong entrepreneur in those days, I like many entrepreneurs of small businesses said; "What do I need a bunch of manuals or even a business plan for that matter?" After all most of us know our businesses very well and we do not have to write it down. We just know thru intuition what will work and why and surprisingly we end up making few mistakes, but when we do they are usually quite large and costly lessons.
Lack of Vigilance Can Harm the Bottom Line
The easiest way to lift profits is to cut the fat out of costs.
Q and A: Personalized Birthday Cards from Paul Leonard
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when you're rushing to send birthday wishes. While nothing can beat a personalized poem to add that extra touch of thoughtfulness, we can all agree that in this busy world, any connection we can make with each other, even just to say "Thinking of you," is worthwhile.
Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to "brand" their business ? to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:
Aircraft Washing Service Operations Manual
Anyone who is serious about washing aircraft as a full time profession should be prepared to write a manual, which will insure proper procedures are followed during the washing process. Each crew team leader and manager should be well versed and trained in washing each type of aircraft. Many surfaces of individual aircraft vary and within those specific aircraft there will be many types of surfaces. For instance de-ice boots, fabric, aluminum, Plexiglas, fiberglass, composite and even steel and wood.
Predicting Business Retirement Satisfaction for Business Owners
Most business owners do not think of selling their companies as "retiring". Instead, these vital entrepreneurs see selling their business as a "transition." For most business owners this does not mean slowing down or endless days of rest and relaxation. Rather they see "retirement" as a new, active stage in their lives characterized by continued personal growth, personal reinvention and new beginnings in work and leisure.
Increase Profits With a Small Investment of Time and No Money
The less a business pays for goods and services the more profit that business generates. How does a small business with limited purchasing power get access to lower cost goods and services? The answer is simple. Pool the purchasing power of many small businesses to increase the purchasing power of each individual business. The implementation of forming a buying group can take lots of time, money and resources. Most small business owners have little of these buying group ingredients.
Five Facts and One Motivating Factor Behind a Successful Home Business
All legitimate home business entrepreneurs insist and announce loud and clear that a successful home business is not about an overnight thing. And that you cannot get rich overnight and so on...
Effectively Completing the Operations Plan Section of Your Business Plan
The Operations Plan is a critical component of any business plan as it presents the Company's action plan for executing its vision. The Operations Plan must detail 1) the processes that are performed to serve customers every day (short-term processes) and 2) the overall business milestones that the company must attain to be successful (long-term processes).
Concrete Cleaning Discussed at World of Concrete Expo 03
If you are in the pressure washing business and are serious about what you clean on the ground floor, I suggest you attend the WOC. The WOC is the World of Concrete Expo in Las Vegas, which is held once per year. Each year it grows and is now one of the largest trade shows in Las Vegas. We spent two days walking the halls, meeting vendors, potential customers and learning about new materials, cleaners and equipment.
Small Business Spoiler - Procrastination
One of the most common issues that comes up for business owners is procrastination -wasting time, putting obstacles in the way of taking action towards goals, making excuses for delays, creating confusion/busyness etc. Procrastination is a self-defeating behavior.
Firing Underperforming Employees in Your Small Business
Here are a few tips on how to hand out pink slips when it comes time to terminate an employee.
1-2-3 Steps To A Successful Joint Venture
A successful joint venture marketing effort is the goal of many small businesses, and is a great way to increase market visibility and profits.
Why Do Franchisors have Exclusive Territories
The reason we Franchisors call it an exclusive territory is because we will not sell that area again to another franchisee. That is your area to market and to conquer and to generally obtain as much market penetration as possible. If you are a home-based business or mobile franchise then this is a serious issue. You can put as many service units in your area can support and try to make the most reasonable profit you can per each service unit you put into your exclusive territory. Most franchisors charge a percentage of the gross income and probably make a little off every service unit you buy, so they want you to expand.
How Most Business Owners Sabotage Their Success
Owning a business is a challenging endeavor. If you're like many novice small business owners, you've taken numerous risks with your time and your money, only to see all of your efforts producing little or no result. This can leave you frustrated and ready to give up. That's no surprise. The more we focus on the negative parts of owning a small business the more negative results we will attract. Learning how to deal with obstacles is the key to avoiding failure. Those small business owners who never learn to deal with obstacles will often become overwhelmed and end their business. Negative thinking is the center of the small business failure scenario.
Why Do Most Online Small Businesses Fail?
Search Engines account for almost 90% of all web traffic!
|© Athifea Distribution LLC - 2013|