Pressure Washing Business Case Study, Tractor Cleaning
So often small service businesses fail to exploit niches, which have little if any competition. I know as I built my companies we always tried to identify all the market niches and go after them. We were not always able to succeed at everything, occasionally we would fail; it happened more than I would care to admit, but those are lessons learned. The best way to get to success is to learn from the challenges of the past and so in my office I have a huge trashcan, bigger than any executive you will ever meet. And it is always full. That's okay. Let me tell you about one of the more successful niches we discovered in the pressure washing business; tractor cleaning.
This is a great market; there is so much work with all the new environmental laws and the expanding population base and economy. www.tractorwashguys.com . One problem we had back when we got into the market was that Greenspan and the Fed had been raising the rates so new home starts started to decline and many new developments have been put on hold. This was 10-years ago in a different economy and a different market. It also affected the building Industry and the price of off road diesel fuel was up. Interesting we see the same things happening now today, but a slightly different result as home sales are still going even though the economy is showing a slow down in some sectors.
There is no need to wash tractors, which are sitting, idle or dormant and when we started into the business of heavy equipment cleaning this is where we were at, so we started by offering this franchise as a module to our franchisees of truck wash guys www.truckwashguy.com . Since it is similar in nature the type of cleaning done, plus all the companies who own tractors also own trucks to move them, water trucks, and other units, which the truck wash guys would normally wash. So it made sense to go after this niche even in a down economy at the time. Also it made sense to look at agricultural tractor cleaning because no matter what the economy does people have to eat, right? We decided to offer this franchise module with a separate franchise agreement for another $3,000.00 only. This covered our cost to train the franchisee for one week in Butte MT washing tractors at the mines, specifically Sunlight Gold Mine, kind of funny if you think about it; we will train you for one week at a gold mine?
In Heavy Equipment cleaning there is allot of important information they must know and safety issues are very unforgiving when working around heavy equipment. The only real qualifications in the tractor wash guys business are that the franchisee be a man type man or a tuff woman. A young executive college type student may not like this typeof work. The money is very good. I remember times earning nearly $3,000 ona weekend cleaning tractors working 24 hours a day for two days and gettinggreasy to the point you could not tell what nationality I was. Well, if you have not guessed it I am a white guy, but if you saw me with a bunch of black guys you would swear I was one of the brothers. At night you are working with steam and in a giant cloudbank of sauna type fog. When you cool down you are soaked, greasy and tired. It is like the playing football in the mud with a bunch of brutes, which do not care about pain. So it takes a real tough person. But the money is great. Obviously this is not the same person type who comes to your parking lot to detail your BMW who wears varneys and Nike High Tops.
We do all kinds of equipment and also strip paint for refurbishing, and detailing cabs for equipment auctions. I started this business because the demand is high for quality companies who can provide this type of service. Generally the types of independents who do this type of steam cleaning are not understanding of how to go about the business aspect of it. Many of the new corporate farmers run them like HMOs and the large construction companies have procedures and insurance requirements. They can no longer hire the company who rolls up chewing tobacco and says, "Y'ALL need them things kleen or naut?" They have the OSHA to deal with and the NPDES Requirements and the EPA screaming down their neck. There is just no way to hire the independent guy who cannot follow the rules. We know the way to do it. Give me a hard worker and we will give him a great franchise cleaning equipment and tractors, I use to say. We have been perfecting this co-brand for two years and have brought several people onto our team who have helped. It needs to be its own franchise.
It is a market sector overlooked but is necessary and anyone in the pressure washing business needs to look into this niche. A new Caterpillar engine cost in excess of $65,000.00 it cannot over heat, which is what happens if the radiator flanges are not kept free from dirt and grease. Also the blades on scrappers have to be replaced and welded on and cannot be welded when they are all greasy. Welders make $80.00 per hour so they do not want them cleaning equipment. Most heavy equipment pressure washing companies make well in excess of $100.00 per hour. There are so many reasons to cleanequipment including the fact that operators are Union and do not have to work in unfair conditions around greasy walk ways which cause safety issues or in a dust ridden cab or be exposed to unnecessary fire hazards or unsafe conditions. Also is the railroad industry, major work available there. One of our franchisees worked for the railroad industry as a terminal rail master. We have the inside track to the purchasing process for the majorrailroads. Some of the contracts are intense. One we recently found out about was over 500,000 dollars on a two-year contract.
Pressure washing companies need to look into the heavy industry and equipment cleaning sector at plants, rail yards, ports, agricultural corporate farms, oil field services and heavy construction. I hope you have enjoyed today's pressure washing case study. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Small Business Strategies - Four Critical Success Factors
Eight Key Steps to Selling Your Business and Cashing In
This year, some 700,000 American businesses will be sold. Most will be small and mid-sized businesses like yours. If you, too, are thinking of selling, consider these practical steps for making the process go smoothly.
Three Ways to Add Leverage to Your Small Business
Remember those drawings from science class of how a lever works?
Is Brick and Mortar A Passing Fad?
Q: Is the online world the best place to sell a product or service these days? My friends seem to think that brick and mortar stores will totally disappear in the future. I debate this all the time with them, but it seems to be heading that way. Your thoughts?- Alex H.
The Power of Why: Your Psychological Ally To Marketing Success!
Here's why 'WHY' is such a profit-making marketing trigger.
Bringing Home the Bacon
In general, all of us know how to accomplish the task and get the work done. The problem is in how to actually 'get paid' for what we do. If you, like me and most of the entrepreneurs I've worked with, have completed the project, turned it in and been left holding the proverbial bag waiting to be paid for months on end, you are probably just as tired of that scenario as the rest of us. So what can we, as entrepreneurs, do about that particular scenario?
Small Home Business: Ad Copy Secrets
So it's time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective.
Your Ideal Client ? A Key Concept for Solo and Small Business Marketing
"I don't know the key to success, but the key to failure is trying to please everybody."--Bill Cosby
The Failures Guide to Small Business Success
How many "get rich schemes" have you joined? Or have you invested in numerous legitimate business endeavors only to have them not work for you? Have you started you business and now facing a complete shut down? Do you consider yourself a failure? Are your loved ones pressing you to give up?
1 Overlooked Key to Small Business Success
Is this you?
Accounting and Billing Procedures for Small Business
No matter how small your small business is, it is essential to have some sort of accounting and billing police and methodology. This will prevent you from making mistakes and upsetting vendors or even bouncing checks. Most sole proprietor and single employee companies do not have a plan of attack for accounting and billing procedures until there is a crisis. There is no sense in allowing a crisis to take hold, especially when a few procedures are set in place to prevent it. Remember Noah built the Ark before the rain.
Concrete Cleaning Discussed at World of Concrete Expo 03
If you are in the pressure washing business and are serious about what you clean on the ground floor, I suggest you attend the WOC. The WOC is the World of Concrete Expo in Las Vegas, which is held once per year. Each year it grows and is now one of the largest trade shows in Las Vegas. We spent two days walking the halls, meeting vendors, potential customers and learning about new materials, cleaners and equipment.
Preparing to Launch Your Small Business
Small business owners often enter their field with great expectations. Unfortunately, reality strikes shortly afterwards. Here's how you can enter the entrepreneurial battle ground with confidence...
13 Steps to Protect Yourself from Your Bank
The success of your business is critically dependent on how well you negotiate and manage your financial partners. Banks, investors, credit cards and financial services companies work for you. Therefore, you need to be sure you are working together, understand the plans of each and have the best idea of what and how things will happen when times get tough.
Small Business Essentials: Start Here
Thinking of starting a business on line? If so there are two things you absolutely must commit to before ever opening shop on the web. Any one who refuses to realistically consider these two factors should not be in business. That may sound a bit rough, but the glut of businesses on line that ignore these factors will soon come to an end as customers demand service in return for their dollars.
Increase Productivity and Business Success - Take Responsibility
Are you responsible for your results?
Three Big Barriers To Small Business Marketing Success
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.
11 Benefits of Starting a House Cleaning Business
One of the biggest fears people have about starting a house cleaning business is the fear of having no real security. But for natural entrepreneurs, security comes from designing your own life. My partner Ev and I discovered that we could create security when we put forth the effort to call our own shots and make key business decisions that made sense for our lives. Starting a house cleaning business has helped us achieve real security.
Build Your Small Business by Building Relationships
-- The One Pager Shortcut Series --
The SBAs Savviest Program
Forget everything you've ever heard about the U.S. Small Business Administration (SBA). The negative connotations may have been warranted in the past, but the SBA is different these days. The SBA is worth every penny of its more than $22 billion budget on the basis of a single program alone: the SBA 504 Loan Program for small business owners who want to acquire or develop their own facilities.
|© Athifea Distribution LLC - 2013|