Three Big Barriers To Small Business Marketing Success
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.
1. No Clear Definition Of Success
What do you know about your best clients? Spend some time to put together as complete of a profile as you can on the clients you enjoy working with the most. What are the demographics and characteristics? How would you describe them to someone who has never met them?
(c) 2004 - Kevin Dervin, KPD Marketing
About the Author:
Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.
Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.
Hispanic Small Business Advantage
One thing I have noticed in my travels to different markets is that Hispanic Small Business Owners have a very distinct advantage. They are friendly and very involved in their communities. Hispanic Business Men and Women are very socially active and if you look at their incredible unity, there is nothing slowing down this Hispanic Middle class from becoming upper classmen. They are incredible relationship builders and smart and savvy business people. Just look at the number of organizations propelling their simultaneous hard work ethics:
The Advisory Board: A Business Owners Most Valuable Resource
As a company grows, the owner's role begins to change. More and more of the owner's time is spent "in the shop or in the field" handling day-to-day operations rather than focusing on high-level planning and strategic issues.
Truck Detailing Shop Business Case Study
As an entrepreneur you can learn a lot by following the real life case studies of other entrepreneurs. Often the text books in school leave out the beginning details and the juicy part of how it all comes together and is created out of nothing but a thought. I have an interesting case study for you and it explains how my company got into the truck detailing business. This is a funny story.
Mobile Truck Washing, Case Study
Most folks in the pressure washing business are happier to do business cleaning concrete or flat work, because it appears to be easy. Some do both fleet truck washing and concrete, which makes sense. But what some do not understand is once you are totally efficient at truck washing you can surpass the dollars per hour that those in concrete cleaning generally charge. I have been washing fleets of trucks for over 12 years. What I have found is that our car wash guys www.carwashguys.com which is a mobile car wash business ended up being a fleet washing business and not only for car washing. This is because customers needed services and kept calling and we were able to do the work as good as any company could.
Small Business Security No Passing Fad
How careful are you with the data you collect from your customers? How about the handling of money in your business. And passwords? What controls have you put in place to protect computer data?
Small Business Savvy: Reaching Key Big Business Decision Makers
As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger companies. Getting to the right person who can seal the deal can be a frustrating experience, especially if you don't have a game plan. Here are three ways to connect with the right people.
Choosing A Business Thats Right For You
Q: I really want to start my own business, but I have no idea what business would be best suited for me. I'm also eager to get started, but I don't want to pick the wrong business just because I'm impatient. How should I go about deciding what business would be best for me? -- Samuel J.
Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing ? and sorry to say ? that book doesn't work!
How To Choose A Franchise
You'd like to go into business for yourself, and believe that the best way for you to become your own boss is to buy a franchise. You know it will takes time and money to be successful, and that's OK. But which franchise should you buy? Which makes the most sense for you?
Is This The Way Its Always Been Done?
Let's face it, we all tend to get stuck in doing things 'the way they've always been done', and creating products, or services, in a similarly conservative mode.
Small Business Pricing Strategies
TACTIC #1 -- Never simply slash your prices, unless you're trying to empty obsolete inventory. Instead, try repackaging your prices so they're more affordable in the short-run so more prospects can afford them. For example, rather than pricing your service for the year, "Our monthly newsletter is only $39 for the year." Instead, try "Our monthly newsletter is only $3.25 per month." If you accept credit cards, it's very easy to set up reoccurring monthly charges that are billed to your subscribers without having to intervene every month beyond the initial account set up. The upside to offering your subscription on a monthly basis is that you can now market a $3.25 headline versus a more expensive $39 headline, i.e. you're able to offer services at a more affordable rate without slashing prices.
Cash Flow: Why Chaos Equals Poor Cash Flow
Recently one of my customers told me the chaos swirling through his company was the result of poor cash flow. If only he had more money, his company would run better.
Two Types Of Business Plan Cover Pages ? Which One Are You Using?
This is the tale of two business plans with very different cover pages. They both contain a unique and exciting business opportunity with the potential for high investment returns. Arriving in the morning mail, each neatly bound plan lands on the desk of the same potential business investor. Both plans are competing with hundreds of other documents, worksheets, phone calls, and articles for the investor's attention. And, they compete in time, because each one, seen for a few seconds, is either heeded or passed up and seldom returned to by the investor.
Start a Resume Writing Service for Profit
The resume writing service serves an important role in the economy. Many qualified candidates have a difficult time marketing themselves to employers and turn to a professional writing service for assistance. A successful resume is more than just a job history. As an experienced resume writer, you can provide the exposure needed for a job seeker to land an interview.
13 Steps to Protect Yourself from Your Bank
The success of your business is critically dependent on how well you negotiate and manage your financial partners. Banks, investors, credit cards and financial services companies work for you. Therefore, you need to be sure you are working together, understand the plans of each and have the best idea of what and how things will happen when times get tough.
Creative Business Card Marketing
Announcements can be handed out as a business card
Creating a Power Plan
Part of the power plan is making sure you have all the necessary contact information within a company. It is one thing to have the CEO's information, as he is the decision-maker, but it is quite another to have the information on others that you may be working with directly. You will not likely work directly with the CEO on any project or product purchase; you will be referred to the appropriate person. The information you gather on others should be the same as the information you gathered on the CEO. You will need to know the personality type to give you that inside edge, and also how much influence they have on the decision to make a purchase; you may find that these other contacts have an authorized spending limit following a set of guidelines.
Mobile Pressure Washing and Cleaning Scheduling
If you own a mobile car washing, pressure washing or auto detailing business you know that when your crews and machines are parked and working that you are making money. You also know that when those units and crews are driving or stuck in traffic you are losing your shirt in costs and inefficiencies. If you are to expand your mobile washing business to multiple units running in multiple cities you will need to have a strict scheduling policy and operations manual to insure that efficiencies are maintained. Today with the highest fuel costs ever in our nation's history and the increased traffic over the last five years it is ultra critical that you plot out your routes, customer locations and time with precision.
S Corporation ? What Is It?
For many small businesses, the "S" corporation is the business entity of choice. The "S" in S corporation refers to a tax designation. All corporations are created the same way under state law. A small business must then chose a tax status, to wit, "C", "S" or non-profit. Important issues concerning S corporations are covered in this article.
Community Relations Strategy for Small Business
Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business cycles, making it somewhat recession proof. Nothing turns off the community more than a business which refuses to give back a little and gives some ridiculous excuse of; "It is our corporate policy, sorry!" Many times a volunteer for a club or organization will come in and ask for a hand out. Rather than giving them an excuse, talk with them about what you can do, have a policy which helps them too. Do not just tell them sorry; "No can do" offer them other assistance instead. For instance if they come in a are looking for a donation, you might say. We are not able to give a straight donation, but we are allowed to give you an item or two on the discount rack for a door prize or silent auction.
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