Franchisor; Ongoing Support and Ideas
Ongoing support for a franchise system is omnipotent. A major part of any family relationship is communication. A large franchise system is similar to a giant family; it needs constant communication. By providing on going support for your franchisees, we will guarantee both success and open communication lines will strengthen you company and team in the market place. Some things, which many franchisors do not do or do not do enough are little things which are really low cost and simple. For instance sending out sales tapes.
Sales tapes (cassettes) should be mailed out once per month to franchisees on the 25th of each month; this is a motivator. The 26th through the 29th are the slowest cash days because people live paycheck to paycheck and are the most broke on those dates, meaning sales are slow those days and these tapes will motivate. This is good to know because it gives the customers an excuse to use their credit cards. Your franchisees will look forward to these tapes each month. Motivation is the key to personal selling. More sales means more money for the franchisees, which means happier franchisees.
Another tool you can mail out are videos of how to use products; many of these videos are free from suppliers, so ask vendors for such free promotional materials. Franchisees who are knowledgeable about products and techniques express confidence in their voice and body language. Confident people who believe they have a great service and superior products have higher sales volumes.
Franchisors are constantly updating manuals. I remember when I finished writing my original manuals for my franchise in 1994, little did I know I would by the year 2000 completely revised every single page. Updates in operations manuals occur often and you should send out the changes two times per month along with a hand written note to thank the franchisees on something; perhaps a standout figure in one of the daily or weekly reports or share with them a compliment from a customer which came into head quarters. Also asking for reciprocal thoughts on new techniques, products, marketing procedures, equipment, etc. I cannot tell you as a franchisor founder how often the best ideas came from franchisees who may not have even told me, had we not asked them first. Along with the changes in the manuals perhaps you might send possible sales leads and bidder's list contacts. Franchisors would also be advised to keep track of contacts in the franchisees trading area or exclusive territory and burn a CD ROM of those new business listings. In addition smart franchisors should keep updated with cross-reference directories, etc. and mail copies or CD ROM of that information once per month to give them an edge on their local competition.
Just because the rest of the pack or industry is not savvy enough to think and innovate or come up with ways to improve communication does not mean your company should not press on. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Franchisor Prospect Checklist Sample Form
Due to the over regulation in the Franchising Industry and the litigation it is important to keep impeccable records. From the first phone call, email to the signing of the franchise agreement everything should be documented. Below is a checklist we created for our franchise company and one I wish you would consider when creating your own. I recommend you copy this article and then modify it to fit your business model.
Business Plans - What Consultants Don?t tell You!
Do you have a Business Plan? Congratulations, but you are in a small minority. And if you have a plan, is it integral to your business, and instrumental to its growth? If the answer to this question is yes, then you need to read no further. However, most business owners who actually go to the trouble to write a business plan have left it languishing on their bottom shelf, gathering dust! This is the dirty little secret of business consultants.
Starting a Virtual Assistant Business
If you're organized, smart, capable and willing to work with deadlines, you could start a virtual assistance business and cash in on your skills without having to commit to an employer (you'd be your own boss instead) or the "cube life". A VA (virtual assistant) is basically like an administrative assistant (or whatever duties need to be filled, such as writing, link building etc) that serves in a virtual capacity. What this means is that they are independent contractors, and not employees of individual companies.
Yeah, It IS Lonely At the Top
Sometimes when you run a business you feel as lonely as the Maytag repairman. Loneliness and isolation are very common problems for business owners. You sit at your desk wondering if you are steering your business in the right direction. When faced with a decision, you worry that you may be making a mistake or missing an opportunity. You get frustrated because you have no one to talk to about all the problems and decisions you have to make everyday. When you have a confidential matter you can't discuss with employees, family members, or friends you suffer in silence because you don't have an advisor to turn to. And unless your spouse is an MBA, he or she probably doesn't have the answers you need either.
Small Business Spoiler - Procrastination
One of the most common issues that comes up for business owners is procrastination -wasting time, putting obstacles in the way of taking action towards goals, making excuses for delays, creating confusion/busyness etc. Procrastination is a self-defeating behavior.
Multiple Clients Create Your Independent Business
Would you rather have one good client paying you fivethousand dollars per month or ten smaller clients payingyou five hundred dollars each per month? Here are two good reasons for choosing multiple clients over just one client.
Starting a Business in New Hampshire
Hew Hampshire car wash market. Well we have visited every city in New Hampshire over the population of 10,000 at least twice, the larger ones four and five times talking to many people in various industries. Landscapers, brick layers, Heating and Air, Plumbers, Car Dealers, Professional People, Politicians, wood be politicians, chamber of Commerce Personal, Economic Development people and just nice folks on the street. Including skateboarders; Hockey and Soccer Moms; Canadian Tourists and this last visit mourners for the Old Man of the Mountain who died in vain after a Harsh winter of snow and rain. The ceremonies were good and respectful of our fallen gentleman. But the world marches on and with more places to go and people to meet including an in depth look into what makes Nashua tick. One of the major populated cities in NH and there are not many of them. Total Population is about 1,272,600 approximately.
Boy oh Boy, The Obstructions and Obstacles
The bad things starts with the letter 'O'?.like Obstacles, Obstruction, Obscene?.overly-poor? There's bound to obstructions and obstacles in everything that we do in life. Like riding a bicycle. We get a few scrapes and bruises and think that we're never going to ride a bike ever again. We try to blow bubblegum and we blow it up in our own face and have our laughing friends jeering at us. We try to dress up only to find out that we look dowdy. Everything in life, there's an obstacle.
Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves.
How to Make Your Business Image Stand Out Above The Crowd
Traditional advertising methods are still being used foralmost 90% of businesses today. The number one problem withthis, is that all everyone else seems to be following thesame old methods.
Looking into the Future for Profits
How to identify future solutions and opportunities?
Genius Time? It Matters
I frequently give presentations at small business gatherings, providing me the opportunity to have engaging conversations with owners about the challenges they face. Based on their input, the economy continues to plug along, heading in the right direction, and distancing itself from the difficult journey of the past few years. However, the resulting business climate is considerably different than before, with greater competition and higher customer expectations. Success as a small business owner requires maximizing your daily productivity, so you can focus more on the big picture and less on the many things that eat away at your day.
Big Successes Never Happen Overnight
Treat your business as a serious, full-time business and be serious about making it work. Put your plans on paper. Neglecting to develop and follow a consistent marketing plan can be devastating to the growth of your business. Big successes never happen overnight. Market and promote your business everyday. There are subscriptions available that can assist in your conquest to success.
Power Tools for Business
How do we keep track of our business deals?
Perception: What Are Your Patients REALLY Hearing?
Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality!
Create a Win Win for Your Small Business
Discover How Specialized Cost Containment Creates A New Win-Win Position For Property Owner's And You
Cleaning Grain Silos, Towers, Containers, and Combines
If you run a pressure washing company in a rural market you will need to learn how to wash agricultural industry equipment and infrastructure. In our company The Tractor Wash Guys, we We have several years of experience washing combines. Phil Hasenhoehrl, a wheat farmer in Lewiston Idaho, was raised in the farming business. His family has been farmers for over 100 years. In addition to farming, Phil has worked with us and helped us in learning how best to develop this market sector. He was before joining our team a farmer. He owns a $250,000 John Deere combine that he maintains himself.
Marketing - The Way To Make What Youre Really Worth
You only have so much time in a day right?
Self Serve Car Washes in the United States
In the 2003 Auto Laundry News Survey it was determined that only 10% of the Coin-op Car Washes had a web site. So if you are doing lots of individual research on car washes that are self serve, do not expect to find a lot of data on the Internet. Owners of coin-op car washes say that only 76% have internet access. The average population is 64% in the US. Not much better, so this low tech sector of the Industry seems to remain un Tech. Only 15% of coin-ops surveyed took credit cards for tokens, machines or even concession machines. Of which 17% only claimed to have concession machines, which most feel are 1/3 of their income if they had them. Only 4% had drinking water fountains. 13% had added an in bay automatic in the last five years. 51% had more than one location.
Who Makes the BEST Alliance
What types of companies do you want to align yourself with?
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