What Is YOUR Value Proposition?
Every company has a value proposition. That is a statement of their perceived value to their clients. Often a company will have one perception at the executive level, another at the sales level, and even a third one at the client level.
Value propositions need to be aligned so that the customer is getting a consistent message. If the value proposition is not aligned you will have different level, different directions, and different speeds that not aiming at the same results. If you take the time to find out what others are saying about your value and compare that to what you think your value is, you may be quite surprised that the two values are not the same. If you aim to keep happy customers, then you must change your value proposition to match that of the customer's perception.
I have a colleague that was working on a company assessment to find out if the value proposition from the executive level, sales level, and customer level were the same. What he found was that this company and others of similar size ($100 M in sales) do not align their value proposition to what the customer sees as the value, In fact, he found that what they thought was the best part of their company was actually not very important to the customer.
Ask yourself what your value proposition should be, not what you think it should be. Work with your clients to achieve an alignment of perceived values and actual value. Keep a record of everything that is said about the company and its value. Help them to understand what they bring to the table and you will likely win more business.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
11 Benefits of Starting a House Cleaning Business
One of the biggest fears people have about starting a house cleaning business is the fear of having no real security. But for natural entrepreneurs, security comes from designing your own life. My partner Ev and I discovered that we could create security when we put forth the effort to call our own shots and make key business decisions that made sense for our lives. Starting a house cleaning business has helped us achieve real security.
Tips For Successful Home Show Businesses
Opportunities for home show businesses have never been more abundant. If you're thinking about joining the ranks of those in the many show businesses at home available, use these quick tips to get going.
Boat Detailing Tips and Procedures
Auto detailers are often asked to clean boats and detail boat trailers. There is an easy and efficient way to do this with little effort. Washing and waxing boat trailers is an easy sale. Be sure to offer the boat owner a trailer wax. Let the owner know that a heavily waxed trailer is more rust resistant even when used in salt water. They can wax now or repaint later. To remove rust, brush on two coats of Ospho Acid, available in paint stores and marine supply shops. It will change the chemistry of rusting steel from an active to a passive state and stop rust cold.
Business Failure, The 8 Traps Causing Failure And The One Attribute Which Ensures Business Survival
It is estimated that 78% of all small business start-ups fail within the first twelve months years, and long-term survival is likely for only 22% of all new business start-ups.
Small Business Marketing - Clarify Success
When you hear the word "success" does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and how you'll know when you've achieved it?
How to be Annoyed and Make Money
When do annoyances in a relationship become too much to bear?
How to Get Started As A Government Contractor
Becoming a contractor or sub-contractor for the U.S. government can bring in lucrative, on-going revenue to your small business. But doing business with the government is very different than typical business-to-business selling.
Marketing a New or Small Business on a Budget
There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses.
Franchising and Royalty Payments
If you are thinking of turning your current into a franchising company you will need to determine a fair and equitable franchise royalty fee. There are a number of questions you will need to ask yourself in determining this fee such as what services you will provide to your franchisee team and what that will cost. You will also need to take a look at the competition to determine the amount that you can honestly charge without forgoing cost conscious franchise buyers.
Forming a Corporation ? Investors
You've come up with the best idea since sliced bread, figured out a business name and formed a corporation. There is, however, one small problem. You need money. Welcome to the world of investing.
Small Business - Would You Still Need An Accountant If You Didnt Need A Tax Return?
After over thirty years advising small business it still comes as a surprise to see the number of small business owners who are only interested in their financial results when it is time to do their tax return.
Public Relations: Antidote for Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.
Getting City Contracts; Local Government Contracting
All cities have a purchasing office and/or a procurement officer. They handle all city contracts that are sent out to bid. Usually, to become a small business vendor of the city you must satisfy either some or all of the requirements listed below:
WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising
Most small businesses will not even try to advertise on television. It's too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things.
Are You Making the Most of Your Intern?
KEEPING INTEREST HIGH: Supervision is key to the success of the program. Interns like direction, but don't like to feel they are being constantly checked on. Even this small amount of direction, however, can take a great deal of time. It is important to be willing to set aside this time to give the intern direction. One method that seems to work calls for a briefing at the beginning of each day and a "where-do-we-stand?" briefing at its end. Throughout the day, the manager is on hand to answer any questions that might come up -- remember this is a learning experience! There should also be additional time set aside throughout the duration of the internship during which the manager receives feedback from the intern on his or her satisfaction with the assignment and suggestions for future directions. Equally important, interns should receive feedback on their progress. They need to know if they are performing to the manager's expectations. Additionally, many interns have chosen to keep diaries and time logs documenting their involvement. These can be reviewed at the conclusion of that person's internship.
Do Your Best; Hire the Rest
One of the hidden perks of raising six children is the learning laboratory it provides for the parents. My wife and I have learned how important it is to teach our children to do things for themselves and become problem solvers. There isn't enough time to do it any other way with a house full of children. Learning how to tie your shoes, make a telephone call and solve for two unknowns in an algebraic equation are examples of goals society sets for children. Undeniably, do it yourself skills are important for all of us to acquire.
Small Business Savvy: Reaching Key Big Business Decision Makers
As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger companies. Getting to the right person who can seal the deal can be a frustrating experience, especially if you don't have a game plan. Here are three ways to connect with the right people.
Fire the CEO
If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.
Starting a Business in New Hampshire
Hew Hampshire car wash market. Well we have visited every city in New Hampshire over the population of 10,000 at least twice, the larger ones four and five times talking to many people in various industries. Landscapers, brick layers, Heating and Air, Plumbers, Car Dealers, Professional People, Politicians, wood be politicians, chamber of Commerce Personal, Economic Development people and just nice folks on the street. Including skateboarders; Hockey and Soccer Moms; Canadian Tourists and this last visit mourners for the Old Man of the Mountain who died in vain after a Harsh winter of snow and rain. The ceremonies were good and respectful of our fallen gentleman. But the world marches on and with more places to go and people to meet including an in depth look into what makes Nashua tick. One of the major populated cities in NH and there are not many of them. Total Population is about 1,272,600 approximately.
Accounting and Billing Procedures for Small Business
No matter how small your small business is, it is essential to have some sort of accounting and billing police and methodology. This will prevent you from making mistakes and upsetting vendors or even bouncing checks. Most sole proprietor and single employee companies do not have a plan of attack for accounting and billing procedures until there is a crisis. There is no sense in allowing a crisis to take hold, especially when a few procedures are set in place to prevent it. Remember Noah built the Ark before the rain.
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