Small Business Marketing: Specialize or Generalize?
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.
The Internet has changed the way people look for services (personal and professional). For example:
Once you have selected the area of specialization you are interested in, you can then drill down into the results by location or other qualifying factors. As we are spending more and more time online, our patterns are shifting and adapting to more effectively navigate the over-abundance of information available. Web users know that in order to avoid a list of millions of possible matches, they must be more specific in their requests.
Generalizing - The Benefits:
Generalizing - The Challenge:
Specializing - The Benefits:
Specializing - The Challenge:
The concept of moving towards a more specific or niche approach to positioning and promoting your practice is becoming the standard in business. Building an environment that allows you receive the benefits of being positioned under Specialist and Generalist is one of the foundations of www.ldurandconsulting.com
Have a successful day!Leslie Durand, Marketing Coach and Emarketing Specialist
Leslie brings over 10 years experience in new media marketing to every project and a unique coaching approach to every client relationship. www.ldurandconsulting.com
Does Your Business Need a Toll-Free 800 Number?
Should your business have a toll free number for customers to make sales, service and billing inquirers? The industry began in the early 1970's and today most customers expect you to have it. Providing a toll free line can bring in a number of benefits to your business.
Small Businesses With Work Trucks; A Warning
If you are a non-operator owner of many work trucks, you should keep your business credit card with you not leave it in one of the trucks. You should not issue them to employees without strict guidlines. Employees may tend to abuse credit cards by buying things that are not an emergency such as tires that are over priced instead of simply plugging a hole in a flat or spraying fix-a flat into the valve stem.
Small Business Newsletter Dilemma: Which Day Do I Send?
If you're just ramping up your small business email newsletter, you might be wondering what day you should send it to your opt-in list. After all, you want it to get opened and read and you know your prospects may be weeding through a ton of email clutter. What to do?
How to Promote Yourself to Small Business Riches
You've heard it before; we're living in an information age. The business world is no longer driven by tangible products but on information and ideas. Internet based companies or other companies that use the Internet as an integral marketing tool that don't tap into information-based products or services could soon find themselves without customers or with lackluster sales.
Attributes Of Companies You Don?t Want To Buy!
There are no "rules of thumb" in the pursuit of companies tobuy. Each purchase opportunity has to stand on its own merits.There are, however, attributes of acquisition candidates thatneed to be defined for what they really are before additional,limited resources are put at risk in a potential deal. It isabsolutely critical for any proactive business buyer tounderstand, consider and deal with specific businesscharacteristics that add unnecessary financial risk to theinvestment opportunity at hand.
Competition Relations in Auto Detailing
There is significant competition in auto detailing and car washing. Even more between types of cleaning businesses, as each company attempts to expand into other services which are the mainstay of similar business models. Many times the line blurs between a car wash, oil change business, truck repair, auto accessories business, electronics installers and auto detailing. What can you do? Well first let's talk about what you should not do. You should not start a war against all your competition. Instead you should maintain good relations with them, even if you find them to be somewhat unethical by nature.
Web Based CRM Systems: Get Mobile; Get Results
Everyday more web based companies enter the business scene. The low initial investment, potentially high revenue, and convenience of owning and operating a business from your home PC or laptop is enticing an ever-increasing number of entrepreneurs to try their hand at e-business. Unfortunately, most of these would-be companies disappear shortly after their initial market entry.
Contract Cleaners ? A Guide for Business Part 2
In the first part of this article I put forward 7 questions that I believed were important to ask of your potential cleaning company. In this article I will explain the relevance of the first two questions and the answers you get to you as a business.
The Game Plan ? The Difference Between Small Business Success And Failure
It is an American dream to own a business. But sadly, according to the U.S. Department of Commerce, only 1 in 5 businesses is still in business 5 years after it opens.
Building Your Business for Success in 2005
It's a strange anomaly.
Small Business Health Check-Up
If your home business is not performing the way you hoped for, rather than stay away at night...use this simple list to check-up on possible reasons why your business is under performing.
Canon City, Colorado - Good for Small Business
Canon City, Colorado is known for it's 6 Prisons; State and Federal, women's prison and juvenile. It is also home to the First Colorado Territorial Prison. Pictured here. Most of the people work for the prison system and it is the main employer of the town. This helps the local business community with high paying jobs. The small town has 7 new car dealerships and six used dealerships. Canon City is surrounded by several other smaller towns, which add quite a bit of people to the area.
How Your Habits Control Your Small Business Success
Habit: A consistent behavior you perform so frequently that it is automatic.
10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature
10 Best Practices to consider as your SBIR negotiations approach contract signature:
Low Cost or Highly Funded Start Up
Many new ventures are preoccupied with all the money they are going to make, rather than how they are going to the about making it. Set realistic goals by setting realistic steps-discreet 'doable' actions, each of which connects to the next one in some logical progression.
Over Disclosure Hurts Businesses
Many investors and business ethics professionals are calling for more transparency and regulators are calling for more disclosure. Yet in the franchising industry this can spell disaster indeed. Often Competitors seeking information about companies will collect these documents and use it to the disadvantage of franchising companies.
One Of The Best New Business Opportunities May Be Right In Your Home - A New Daycare Business
The day care industry is expanding. There are now more than 100,000 licensed child-care centers and 250,000 licensed family day care homes across the United States.
The Beauty of Focus and Plan B
Did you ever have one of those days or weeks when you said "What in the world am I doing running this business?!"
Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service
Washing the exterior of a truck. Sounds easy right? Well, it's not really. When you soap a truck, it is very important that you are careful to soap around all the handles, turn signal lights, steps, and wipers. You want to soap all that stuff by hand. Use a one-foot by one foot lamb's wool square-not a mitt, they don't work well. You can use a brush for the rest of the truck, but you have to get in around the handles and stuff by hand. There is no shortcut if you wish to maintain quality.
Presentations and Sales Automotive Detailers
Many auto detailers fall short in their sales presentations. I have often shopped the competition to see what their knowledge base was to gage their worthiness as a formidable competitor in the market place. What I have found is that many auto detailers lack the specific knowledge needed to help their business grow and to present themselves as experienced in their work to the customers.
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