Racing the Competition
What is the Big Race all about when it comes to creating relationships?
The big race is simply the ability to win the deal on a consistent basis. You will need to perfect your message, be able to state it clearly and precisely, and follow up relentlessly. Without all these factors, you are losing ground to the competition. You need to stay ahead at all times by keeping an eye on what your competitors are doing well, and not so well. This is also your opportunity to capitalize on the competition's weaknesses and keep up with their strengths. It is not that you have to beat them at their best, but it is important that you at least stay even on that front. What you must do, however, to stay ahead is to do much better at what they do not do well.
In other words, when running the big race, make sure you have a more interesting story, find out what the competitor is saying and capitalize on their weaknesses and stay on top of their strengths. The race is a win or lose competition, the scales are tipped one way or the other by a consistent strategy, and a strategy that emphasizes you but does not bash the competition. My dad is better than your dad will not work in this economy. Remember that you will always have lots of competition; it is you that must strategize on how to win the race at almost, if not every, turn in the road. You must wear better running shoes to take advantage of outperforming the competition. Capitalize on your strengths and downplay your weaknesses.
The Big Race is not won without a good attitude. Your attitude towards your customers will either make you or break you at any time in the race. You need to also remind your customers that you are a contender and not a long shot. You must keep them informed at all times. One easy way to keep in touch is through postcards.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
The Care and Feeding of Your Small Business
While I was hard at work last week, an everyday drama was playing out in a hospital room in the next town. My niece was working on presenting me with a new great nephew. Tyler James came into the world Thursday afternoon, mother and child are both doing well. Naturally, I am able to discern at this early stage that the child is adorably cute, remarkably bright, and very advanced for his age. Takes after his Great Aunt, I'm sure.
Small Business Marketing - Clarify Success
When you hear the word "success" does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and how you'll know when you've achieved it?
Looking into the Future for Profits
How to identify future solutions and opportunities?
Five Facts and One Motivating Factor Behind a Successful Home Business
All legitimate home business entrepreneurs insist and announce loud and clear that a successful home business is not about an overnight thing. And that you cannot get rich overnight and so on...
Effective Customer Interviews Make Life Much Easier!
One of the critical success factors for service-related businesses is our ability to understand a client's needs and requirements. Misunderstandings can lead to loss of repeat business, economic loss, and damage to reputation.
6 Ways Small Businesses Can Survive In A Crazy Economy
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide a candid assessment.Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?Manage your customer relationships -- return customers take the least amount of effort -- use that to your advantage. Keep in touch often.Review your strategic plan monthly (weekly is even better). Make sure you're doing the things that will get you where you want to go. Adjust your strategic plan as necessary. Your "smallness" makes you more flexible. Communicate, communicate, communicate -- with your employees and your customers. Nurture those relationships. Ask for feedback often.
Environmental Boat Washing and Detailing
Some marine biologists feel that the concentration of dead marine growth on boats and in boat harbors can create hypoxic zones or a lack of oxygen. This causes a decline in the water quality and may at times cause adverse effects on living marine life such as salmon in the case of the State of Washington. Also some paints have heavy metals in them, which come off with the use of pressure washers. If you coat the boat with our glass-coating product and wash it with our readily environmentally biodegradable soap, we can actually re-oxygenate the water.
Keeping Business Alive
Who is responsible for maintaining the business relationship?
Firing Underperforming Employees in Your Small Business
Here are a few tips on how to hand out pink slips when it comes time to terminate an employee.
Small Business Survival Tips
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed.
Finding a Venture Capital Firm
Many ventures are faced with the challenging task of raising venture capital. The first part of this process is finding the right venture capital firm (VC). While this may seem simple, it isn't. There are thousands of venture capital firms in the United States alone, and going after the wrong ones is one of the most common reasons why companies fail to raise the capital they need.
Credit Repair Business Opportunities - Huge Profit Potential!
In the world today, many people are further in debt than they realize. When they finally come to understand they need help, they are on the brink of bankruptcy. However, President Bush's signature on the new bankruptcy law has changed this option. He has created booming credit repair business opportunities.
Challenging the Gospel of Growth -- Must Business Grow to Survive?
A cherished business doctrine is that growth must be a primary business purpose: "grow or perish" is a mostly unquestioned truth. At South Mountain we favor certain kinds of growth, but not expansion for its own sake, which author Edward Abbey described as "the ideology of the cancer cell." We embrace growth to achieve specific goals, but always with consideration of the consequences: it may disrupt and endanger treasured qualities. We look for ways to develop and thrive without enlarging, thereby holding to limited growth. When we grow, it is by intention rather than in response to demand. We think about "enough" rather than "more"-enough profits to retain and share, enough compensation for all, enough health and well-being, enough time to give our work the attention it deserves, enough communication, enough to manage, enough headaches.
Advertising - For Small Businesses (Part 2)
How to do it
The Business Failed, But Did You?
Q: After years of dreaming about starting my own business, I finally took the plunge a little over a year ago. To say the least, my dream quickly became a nightmare. The business didn't do nearly as well as I had hoped. I ran out of money within six months and had to take out a second mortgage on my house just to keep things going. I have now closed the business and am left with a pile of bills that will probably put me in personal bankruptcy. I don't mean to take it out on you, but instead of telling people how great having your own business is all the time you should also warn them that starting a business is not easy and can be devastating when things go wrong.-- Gene K.
Pressure Washer Companies and Steam Cleaner Maintenance
If you run a pressure washing business it is a must that you understand and take care of your equipment. It is your livelihood. Proper maintenance is a must. If your equipment does not work; you make no money.
Time to Sell your Restaurant? Some Advice from Restaurant Consultants, Inc.
As a specialist in getting restaurants open, it is surprising how many people ask, "How can I get out of my restaurant?" Reasons for this question vary greatly, from a death in the family to a merger with another firm, to the end of a lease.
The ABCs of Fundraising
There are many little details that go into making sure your fundraising event is a successful event. The key is to have all your fundraising details laid out in front of you before you even start. Below are some tips to help you get started on the right foot for your fundraiser:
How to Handle Rejection When You Start an Office Cleaning Business
"If at first you don't succeed, then skydiving definitely isn't for you."
Electronic Franchise Disclosure and E-Signature Future for Investors
It has been discussed allowing Franchising companies to electronically disclose franchise documents to the public and prospective franchisees. If the Federal Trade Commission wants to make UFOC information available electronically through email to catch up with the newest technologies then it will get complaints and make up another rule saying no unsolicited UFOC maybe sent through email.
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