Beat Google?s Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.
The Dampening Link Filter
It seems that Google may have introduced something called a "Dampening Link Filter" into its indexing algorithm. I'll give you a layperson's overview of this filter, but for more intimate details, check out WebProNews.
More and more people are realising the importance of links back to your site (or "backlinks"). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns haven't really paid too much attention to the context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate the perception of a site's importance ? to trick the search engines into thinking they're important ? it's been suggested that Google has decided to put an end to it. Apparently, there's evidence to suggest that Google has introduced a new link filter to dampen the effect of new backlinks. So if your link generation campaign has just created 500 links in a day from seemingly irrelevant sites, Google will suspect it of being artificial, and refuse to pass on the full effect of those links ? at least for a while. Well, that's how the theory goes, anyway.
It has been argued that you can avoid being penalized by this filter by generating links:
The wisdom of relevance and lifespan is already well established; the dampening filter is simply one more reason why people should start to heed it. Writing and submitting SEO articles for online publication is one way to do so.
This article explains how SEO articles satisfy each of these three conditions. (For the basics of SEO article writing, take a look at How to Top Google by Writing Articles.)
Build Backlinks Slowly
Writing quality articles takes time. It's as simple as that. Even an SEO copywriter can't just bang an article together in a morning ? it has to be well considered. It must be accurate, informative, interesting, well written, and topical. And once you've written the article, the real work begins. You then have to submit it to your favourite article submit sites. And as they all have different requirements and idiosyncrasies, submitting your article to 50 submit sites can take you all day!
Once submitted, even the best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over the course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.
Build Backlinks From Relevant Sites
As soon as you choose the topic of your article, you define the type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article won't be published on irrelevant sites simply because the publishers of those sites get nothing out of it.
Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But the beauty of a well written SEO article is that you get to optimize it for the keywords that you want to rank for. So even if the keywords on the publishing site don't quite match your own target keywords, the page containing your link (i.e. your article) does.
What's more, you even have the power to optimize the links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as the link text (e.g. "copywriter", "SEO copywriter", "advertising copywriter", and "website copywriter" ;-). Some submit sites don't let you do this, but most will ? at least in the byline.
And one other thing ? other people link to good articles. This can increase the Page Rank of the site containing your article, which, in turn, can increase the page rank of your own site. It's a win-win situation!
Build Backlinks With a Long Lifespan
The quality of your SEO article determines the lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isn't going to go away in a hurry, and your article will stay online for years.
In any event, most publishers tend not to clear out their article libraries simply because it's better for them to have lots of content available to both readers and search engines.
While it's no new phenomenon to SEO veterans and SEO copywriters, the writing of SEO articles to generate backlinks is a tactic which offers much in the way of ranking. The possibility of a Google dampening link filter simply increases the value of that offering.
* Glenn Murray is an advertising copywriter and website copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at firstname.lastname@example.org. Visit http://www.divinewrite.com for further details or more FREE articles.
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Why Optimize Your Site For Search Engines?
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. It is a sign that accountability will come and the bad guys will be weeded out.While this is a good sign, it's the cause of my having to answer the same questions over and over. The consumers in the SEO world are being fed out and out lies by some of the people who call themselves experts in the area of Search Engine Optimization. They hear these lies and while comparing prices, contact us at Abalone Designs. They then proceed to tell me everything that all of these other companies promised them and I am utterly astonished. Here some of the most asinine claims I hear through the grapevine."We can guarantee your rankings"Don't be fooled! Ask the company what you will be ranking for, immediately! 9 times out of 10, a company that guarantees you rankings, is guaranteeing that you will rank for your own company name, which means people on Google or MSN or Yahoo! would have to know your company name before searching. How does this produce new customers and visitors to your site? Chances are, as soon as these search engines index your site, you will rank within the top ten for your company name, if not first, because it is unique. Why bother paying someone for something that is already going to happen, anyway?Guaranteeing rankings is highly unethical. It is impossible to guarantee rankings unless you have access to Google's database itself, and even then I'm not sure it's possible. Keep in mind, we are working with a 3rd party, here. A highly guarded 3rd party that doesn't, under any circumstances, reveal it's secrets. No one outside of the companies that run these search engines knows what it is exactly that makes search engines rank sites high. Especially due to the fact that these search engines and the rigorous ranking filters they use to spit out search results change almost monthly. Even a former Google employee doesn't know how to guarantee rankings! If someone is telling you they'll guarantee top rankings, run fast! Those are some shady, shady claims. Google themselves have said:"No one can guarantee a #1 ranking on Google - Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Google, or that claim to have a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is by using the page at http://www.google.com/addurl.html. You can do this yourself at no cost whatsoever."- http://www.google.com/intl/en/webmasters/seo.htmlAn ethical SEO company will not guarantee rankings. They will guarantee that their methods follow search engine guidelines, and they will guarantee customer satisfaction, but at no point in time will any SEO company with a conscience guarantee your rankings."Your site needs to be continually resubmitted to get on and stay on the search engines"When will I see the end of this one? How old is this method now? 5 years? 10 years? We're talking about the days when Webcrawler was the biggest search engine and all computers were beige! This claim is so fully untrue, had Pinocchio uttered it, his nose would have stretched from Rome to Poughkeepsie. And the good folks at Google will once again back me up on this one:"Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it's likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form. We DO NOT add all submitted URLs to our index, and cannot predict when or if they will appear."- http://www.google.com/intl/en/webmasters/1.html#A2"Meta tags are not important anymore"Sure they aren't. If you don't want a decent ranking on MSN. The new MSN search places a lot of value on the keywords and description meta tags. Without these tags in your site's code, your ranking on MSN will suffer. Just as importantly, if your keywords and description meta tags don't use proper language, your rankings will suffer. The description tag is also what MSN uses as the visible description for a site in the search results. And of course, to prove I'm not the one blowing hot air, here is what MSN themselves say about it:"Site descriptions are extracted from the content of your page each time MSNBot crawls your site and indexes its pages......the best way to affect your site description is to ensure that your web pages effectively deliver the information you want to see in search results." - Click here to see the page this is found on."Your Web Site Has Been Sabotaged"This one is truly unreal. I can't believe it's even been used as an excuse for why an SEO company hasn't achieved decent rankings for you. But alas, more than one SEO company has told potential clients of ours that the reason they are not ranking well, or why their search engine optimization campaign is not effective, is because someone else has been sabotaging the site. Some of the clients who have been told this are small businesses, like bed and breakfasts or pet sitters. We always explain to these potential clients that the likelihood of someone even having the initial idea to sabotage a web site, the site in question would have to be a fairly large one, and the target of a lot of hatred. Why? Because sabotaging a web site's rankings takes a massive amount of time and energy. We're talking months, maybe even years of hard, hard work. Why would anyone devote months or years of their life to taking down a pet sitting site? Or a bed and breakfast?Once again, these are some hefty claims and it is a clear sign that the company who is running your SEO campaign is unwilling to be held accountable for their actions or lack thereof.Don't Put Up With It.The bottom line is, your search engine optimization company works for you. You are paying them. Hold them accountable as you would any other vendor. Keep reading these articles, read info at the search engines, educate yourself and if something your SEO says smells a little rotten, don't be afraid to call them on it.Is being screwed an inevitability in the SEO world? Damn near. But thanks to the increasing interest of our consumers in self-education and their increased questioning, our industry will slowly climb out of the gutter and someday down the line, send this article into antiquity. In spite of my pride, I'd be overjoyed to see that day come.
SEO #1: Choosing THE Keywords to Optimize for
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Banned By Google And Back Again
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SEO = Search Engine Optimization, tips on successful page ranking
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Whats the Big Hurry?
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