7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popular
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold
If you want to re-print an article from an offline publication in
The same rules apply for stories appearing on websites. To re-
If there is a particularly juicy section of the article that
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement
Note: if a publication displays your article on its website, make
3) Stop the (Electronic) Presses - Mention Your Placement in Your
If your business has a regular ezine, by all means let your
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
Use the power of PR to your advantage. Advertising is clearly
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
Make sure to distribute the story to your employees and suppliers
7) Other Suggestions
* Sales Brochures, Direct Marketing Materials & Trade Show
* Speech handout: - One way to keep your speech working for you
* Business card: - Place an important quote from your article on
Bill Stoller, the "Publicity Insider", has spent two decades as
Killing Them Softly
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too little compared to the suffering, pain and financial losses that the organizations' stakeholders suffered. Trust of millions of investors was lost overnight.
Imagine PR Like This Helping You
As the kids say, how cool is this?
How do press releases or interest stories have an effect on meeting new potential clients?
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage.
Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.
Slow Day? Create News
Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIO
How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I've found that the number one most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune - or develop - yours.
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Like with any other form of marketing, a well-submitted press release will give added publicity and creditability to an individual or a business.
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager.So, chances are you call the shots for your department, division or subsidiary.
Managers Need Basic PR
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising can help bring you a fast response.
Publicity Tips from the Pros
If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I've gotten from media representatives about getting your story in the news.
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don't serve up information. They serve up stories.
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper so that you can get new contacts?
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