Watch Your Attitude
So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude.Stop to think, please, who is really more important, yourcustomers, your chef or your own cost-saving ideas? True, youhave to keep your chef happy but not if he refuses to cook whatthe customer wants and you, Mr. Restaurateur: what good issaving a few cents here or even a dollar there, if the customernever returns?
No names here to protect the guilty, but if you recognize your-self, you're guilty! Awhile ago a friend and I had dinner at arestaurant I had passed. (Thankfully not a client.) It wasFrench and it seemed charming. The owner greeted us, seated usat a nice table and we looked around. On a Saturday night, theplace was practically empty.
We ordered and my entree was not as well done as I had orderedit. No one approached us to ask how we liked dinner so I keptquiet and ate it since it was obvious things were not runningsmoothly in the kitchen or the dining room.After dinner and over coffee, I was smoking a Gauloise, theowner came over (by now we were the only diners left), asked ifhe could join us and smoked with us. I told him about myentree not being well-done enough and, to my astonishment, hesaid, "it's lucky for you the chef has left for the nightbecause he would kill you if he heard you say that." I asked,"who's more important, a customer or the chef?" and theowner replied, "the chef, of course."
When we left, I told my friend if the restaurant lasted morethan six months, I'd be amazed. Well, I passed by aboutsix weeks later, and, you guessed it, they were closed.
A few years earlier I passed another seemingly charmingrestaurant. A friend and I were looking for a place for dinner and decided to try it. The owner approached us immediately,seated us and explained that the restaurant had just opened and didn't yet have a liquor license. So, he was pouring a glass of wine for everyone free of charge. I had a small glass and we looked at the prix fixe menu.Among the appetizers was fresh fruit although I had somethingelse. With my entree I asked for another glass of wine. Theowner refused even though 1) my friend hadn't had any wine atall and 2)this was jug wine and a glass cost him 25 cents tops.
We enjoyed our dinner (the food was good) and laughed over the owner's attitude. When time for dessert, I said insteadof the desserts, I wanted the fruit listed under the ap-petizers. Again, the owner refused, saying I couldn't havetwo appetizers. I was so annoyed I told him he knew nothingabout running a restaurant and shouldn't even be in a business dealing with people. For spite I ordered cake andthen didn't eat it, but smashed it with my fork so he couldn't serve it again. With his attitude, I'm sure hewould have! P.S. Within a month he, too, was out of business.I doubt he even had time to get a liquor license.So here we have two restaurateurs who knew nothing aboutpleasing customers. Why did they even go into business whenthey were so penny-wise and pound-foolish?
One time I was in a well-known steakhouse. I ordered thesteak and explained that I only eat meat when it's very well-done. "The chef won't make it that way," the waiter saidin a huff. I asked to speak to the owner and asked him whether he was concerned about his diners' pleasure. He saidyes, but...and I decided not to order steak and never toreturn.
As a publicist, I have often been in a client-restaurantwhen a waiter missed an opportunity to please a customer,usually because the waiter didn't care. I would immediatelyrise from my table, speak to my client who would rectifymatters and the diner was happy and likely to return. Truth-fully, no client of mine would ever act like the aforementioned restaurateurs.
Too often restaurateurs forget this is a service businessand you have to please your customers.
Miriam Silverberg is founder and owner of Miriam SilverbergAssociates, a publicity firm in New York City and has extensiveexperience working with restaurants. She can be reached firstname.lastname@example.org.
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED!
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line ? "Print it and they will come" ? doesn't necessarily work in real life.
Public Relations Productivity
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?
What Kind of PR Makes Sense?
For business, non-profit and association managers, is itpublicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
The Most Important PR In America
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that help the organization succeed.
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising can help bring you a fast response.
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.
A Company That Doesnt Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:
|© Athifea Distribution LLC - 2013|