For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about having contacts in the media.
Or about writing a great press release.
In the end, it's about one thing: it's about you.
You, and the knowledge and expertise you share every day with your clients.
The same knowledge that helps you recommend the right stocks, mutual funds, or municipal bonds.
The same expertise that your clients seek out when they want to plan a savings account for their child's education, formulate a retirement plan, or protect the value of their estate.
If you have any of that knowledge stuff (and you wouldn't still be in business if you didn't), you can get publicity. And you can use that publicity to build your business. I promise.
By the way, I've encountered many financial planners along the way who thought that getting impactful publicity was an impossible dream for them.
"I'm too small," they'd say.
"No one in the media cares about me."
I can't compete with the big guys."
To which I say, baloney! After which I say, yes, you can.
And after which I cite an old African proverb:
"Anyone who thinks you can be too small to make a difference has never spent a night alone in a closed room with a mosquito."
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed onradio, television or in the newspapers about a particularsubject, it tends to be the same people? You may even besaying - "Why don't they ever ask me?"
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.R. directors and presidents of large companies, etc. And anyone who's anyone in your market or trading area should be put into your VIP database for easy reference. We recommend using a Microsoft Excel Spreadsheet as a format.
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings when possible and introduce your clients to each other.
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. As a press officer, I was the one writing the press releases and trying desperately to get them published.
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.
PR Secrets for Small Business
Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don't know what to say. Instead, small business owners wait for a local reporter to stop by or for a trade publication editor to notice them at a trade show. Most small businesses are still waiting, but a select few luck into their moment of fame; and when it comes, Wow! what an impact it can have.
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint to alter key external audience perceptions that lead to changed behaviors ? behaviors you will need to reach your managerial objectives.
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters.
Knowing the Community
You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town. You will find sample letters in your Microsoft Word and Excel programs to make your job of creating these databases quite easy. You'll also find a list of service clubs at your local chamber of commerce and you can build your database from there. You will also find information in the newspaper under; what is happening events with contact names and sources. The file you create should be labeled Service Clubs Data Base and contain contact information for clubs such as:
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"
|© Athifea Distribution LLC - 2013|