3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.
There's not a shortage of stories, but there is a shortage GREAT stories. If you are exciting, unique, or provocative that may be exactly what you need to get the attention of the editor/producer.
2) Think Audience.
Once you get the attention of the editor/producer, she will be inclined to publish/broadcast stories and segments that stimulate, interest, fascinate, provoke or stimulate his or her audience.
Bring them something fresh.
3) Retain Audience Loyalty
Producers are interested in the long term loyalty of the audience.
This is achieved by delivering a consistent style. Is your story consistent with the producers overall theme?
When you deliver your story with these 3 elements, you have given your media contact 3 essential prerequisites for getting media exposure.
The Net Worth Value Of Media Exposure
Don't underestimate the power of media, all forms, but especially radio, TV, and Print Media.
According to Media Expert Michael Levine "One column inch of editorial space is worth one foot of paid space, because of the power of third party recommendation."
One of the best sources of competitive information is reporters.
If you help the press, they will tend to help you.
They to have extensive networks in the trade.
Send a free sample of your "wares" to the media creatively.
Their job is to get "educate, entertain, and inform" their public audience.
According to Mr. Levine, "Advertising is what you PAY for. Publicity is what you PRAY for!"
Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to FreeCD@RapidResultsMarketing.com
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.
Public Relations ? Defining Your Organization from the Inside Out
What do your customers say about your company?
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.
Managers: Are You PR-Fit?
Can you honestly say that your business, non-profit or association's key outside audiences behave in ways that help lead to your success on-the-job?
Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The Media Interviews You!By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.
Managers, Start Your PR
There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?"
She Who Has the Gold...
?makes the rules, of course.
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your localproperty tax appraiser, informing you that your tax bill isgoing up about 20 percent?
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.
PR: Lets Cut to the Chase
If your key ? that's KEY ? outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.
Something New For Managers?
A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.
Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed ? greatly increase the chances of success for their operation.
Media Training: How To Speak During a Media Interview
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc.
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