Location, Location, Location
The first thing you should consider in advertising is the firstthing you should consider when buying real estate: Location,Location, Location. You want to focus all of your efforts on yourintended audience. Once you know who they are, determine whichpublications they are most likely to read.
While large sources have apparently attractive numbers ofreaders, their advertising rates are usually high. Focus insteadon smaller publications, such as targeted newsletters or Internetmagazines (ezines). There are publications for sports, hobbies,pets, business, occupations and many other areas of interest. Theadvertising rates of these smaller publications are usually lowerthan the big guys and, if you select carefully, the readersalmost guaranteed to be in your target market.
To give an example from my personal experience:
I posted an identical ad for an affiliate program in twodifferent publications. The ad ran for the same period in bothpublications and both were published with the same frequency. Thefirst was a large ezine with over 300,000 subscribers, the secondwas a publication for online business people with a subscriberbase of only 7,000. Below are the results I observed:
So what made the difference? The answer is quite simple. Thefirst ezine's readership was broad based. While many people werecurious enough to respond to the ad, very few were serious enoughto actually signup for the program. The second ezine's audiencewas primarily made up of people interested in owning business onthe Internet. This prior interest in products similar to the oneI offered resulted in better results. Not to mention the factthat the ad in ezine #2 was significantly less expensive. Thisexperience is a great illustration of why it is vitally importantto reach your target audience.
The number of Internet ezines is growing every month. It shouldnot be difficult to locate several publications that cater toyour your target market. If you advertise in just five targetedezines and receive only thirty responses per week perpublication, well below the averages I have experienced, you willreceive 600 qualified responses per month!! If only ten percentof these responses result in sales, it still means an additionalsixty sales per month!!! These calculation don't even include thepotential for ad-on and repeat sales. As you can see, targetingyour advertising can result in very nice profits for you business.
Even with a targeted audience, the results that you experiencewill vary significantly, depending upon the particularopportunity or product being offered. The other big factor thatinfluences how much response you will receive is theadvertisement itself. In another article in this series, I willdetail methods of writing effective advertising.
Tony L. Callahan, is a successful Internet Promotions Consultantwith twenty years of computer industry experience and ispresident of his own Internet marketing company, Link-Promotehttp://www.link-promote.com. He also publishes Web-LinksMonthly, a newsletter full of tips, trick and techniques forsuccessful web site promotions. To subscribe, send e-mail to:Web.Links@listbot.com. For an online archive of articles byMr. Callahan available for reprint, visit:http://www.link-promote.com/articles
Create An Immortal Ezine: Evergreen Newsletters
This article is particularly for those people who want to communicate regularly with their readers and through this communication build up a strong relationship. If you've never considered using a newsletter or ezine to contact your prospects and suspects, then now is the time.
7 Useful Free Services For E-publishers
If you want to have an online business, without doubt, youshould have your own newsletter. Why is that important? Mostpeople won't buy your product on their first visit to yourweb site. They need your advice to buy exactly yourproduct because "it is the best, the cheapest" etc.You can tell them when you will make an update, to visit yoursite again, and so you get repeat visits. You should providesome useful content in your newsletter to make them stay asyour subscribers.
Tips on Using Constant Contact to Create Your Company Newsletter
If you run your own business like I do, you don't have much time to spend fudging around with new programs. Here are some tricks I picked up while using Constant Contact's email marketing software to create my company newsletter.
The Five Deadly Fears of E-Newsletter Publishing
1. Fear Of Having Nothing To Say
The Sure-Fire Ways To Increase Your E-zines Readership!
Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.
10 Newsletter Ideas to Write Articles for Your Newsletter
Since you publish your newsletter on a regular basis, sometimes it's difficult to find newsletter ideas for your next issue's content. You sit in front of your monitor and stare at the white screen where the typing cursor is blinking... but your mind doesn't seem to come up with any ideas.
Ebook Rebranding - The New Ebook Marketing Power?
Well, it is definitely yes!
What Every Ezine Owner Should Know About Unsold Ad Space
The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found "insider" ways to make money with their hard-to-sell ads.
Increase Your Website Popularity with 500 Words
Are you looking to increase your relevancy in the search engines? You probably have heard that increasing the links to your site has an impact on your listing. But did you know you can do it without waiting, or asking other sites to link to you themselves?
Create Your Own Ezine Traffic Machine
How would you like to reach millions of people with your products and service for free?
How To Make Your Subscribers Stick To You Like Super Glue
One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.
WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?
Why Dont My Subscribers Listen to Me?
I received a very good question froma subscriber and I wanted to share it with you:
Some Things I Have Learned About the Exciting World of Ezines
1. Don't ever stop advertising for new subscribers.
8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
1. Swap sponsor, feature, or solo ads with other ezine publishers.
Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.
Why Self-Publish Your Book?
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage him or her to self-publish. This is because I know that, if an author is thoroughly invested in what they have to say, and if they're determined to create a buzz about their message, they'll discover ...
10 Tips For Ezine Publishers
1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used noless than 7 different separators:
Become an E-Book Author ... Make Money From Your Knowledge!
"E-Book" is short for Electronic Book---an organized set of content delivered in an electronic format. There are many different types of e-books including packaged executables, PDF, and formats for the handheld computer.
Want To Start a Publishing Revolution?
Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul - we're talking revolution.
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