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Copywriting Information
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them ?deadly? because theyre killing your sales and your profits.
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don?t even have a chance for a sale if the audience won?t read what you write. One way to keep prospects reading is to give your copy attention-grabbing headlines. Here are eight tips to make sure your headlines get the message across:
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the desert, and nobody walks past... obviously you?re not going to attract many customers.
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON?T SELL the FEATURES of a product ? SELL the BENEFITS those features bring!!!
Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an ?art.? While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don?ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list. Happens to all who inhabit the Kingdom of the Internet; we sign up for an e-newsletter, but rarely read what we receive. These newsletters have value and appeal to me because they address an interest, help me do my job, and / or keep me on top of developments in a hobby.
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.
Discover Your Creativity
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let?s focus on your unique capacity to better yourself and those around you.
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Although sounds like an extremely trivial issue but is not so, considering the strict copy right laws governing intellectual properties in various countries. Careless usage of such content can thus lead you in some seriously troubled waters and at times involving legalities of more then one country. By the term ?content provider? I denote the person, whom you may hire for writing the content of your website, articles or for copywriting a product or service.Let?s look at this problem more closely. You are contacted by some person, quite distinctively, through your IM service. The person introduces himself to be a reputed content provider and for credibility also supplies you with some web site addresses he claims to have given the contents for. The final shot, to sweep you from your feet is their rock bottom prices. Any mention about copyrights is brushed aside or circumvented so effortlessly and cleanly that you stand fooled with both eyes open. However, this is the end of the stage one of their plan. Enter part two and you are supplied loads of tweaked and altered or down rightly plagiarized material from numerous sites, all packaged into one installment for you. While you are complimenting yourself about a steal deal, what you don?t probably know is that there are laws you have violated and for which you might have to pay a price many fold ? than your steal deal!!Caution- is the word when it comes to hiring content providers or copy writers for your site or products. And there are some unspoken rules within the industry circles. For e.g., a) Before hiring a content provider or a copy writer, always check for their portfolio, those with a site of their own are some how more trust worthy. b) Request and check references, c) Ask for samples of some specific style or format, this shall help you ascertain the quality of the worker. d) Have a clear understanding about copy rights and laws pertaining to the same. e) Expect to go by the prevailing market rates, do not be fooled by throw away prices and always deal only after fair agreements are chalked out. A good way of finding out ripped content is to Google parts of the final works and cross checking the results.
Writing for People and Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.
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Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy? dead.
Your Article Headlines will Make or Break Your Business
Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content is, it will never get read if the headline does not beckon surfers to it.
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next?
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Web Copy ? How Much is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough?
Getting Over Copy Shock
A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth. He's really good in his field, so coming up with benefits was easy. What wasn't easy was convincing him to run with the copy on his duller-than-dust website.
10 Things You Should Expect From Your IT Copywriter
So how do you know when you've found an IT copywriter?
And ? more importantly ? how do you know what
to expect from them? The following 10 tips will give
you a good understanding of the qualities to look for
? the things that make a copywriter an IT copywriter.
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. It is often said that you cannot get experience without experience. That is true when it comes to these jobs as well. But, if you want to know about technical writing pay, then look at the characteristics you possess first.
Steps to a Writing an Effective Press Releases
Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I'm going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let's go.
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online businessventures, hoping to make a better living or just a little extraon the side. And every day, more and more of us fail.
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.)
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say.
Cause and Effect
"Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo Emerson
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of thoseprofessional copy writers who charge $5000 or more to write asimple sales letter? Or worse, have you laid down yourhard-earned cash for a self-proclaimed "professional" writer, andgotten back something your 3rd grader could have written?
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off ? how to make a start. Can I help? Of course, I can.
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