Writers: The Truth About Advertising, Publicity, and PR
Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. We wonder how someone got into magazines and onto radio shows. We attribute big successes with an expensive publicist. We are not sure what a publicist does but since the guy on Entourage has one, they must be a good thing. Some of use have publicist and secretly wonder why they can't get us on the Today Show or Good Morning America. We have written books and wonder why we are not on the Oprah book club/
Advertising is something you pay for. Most of the time you have to come up with the content or copy. You need to hire a copywriter or take some training. There is more to getting people's attention than a goofy picture. Advertising must be effective and have a call to action. You are asking the people to do something and they must be clear on what to do. Advertising has laws on what you can show and say. FCC rules in advertising will not apply to satellite radio, which is why Howard Stern is leaving regular radio. More and more people are choosing to keep out a lot of advertising by using pod casting and personalizing their media intake. Cell phone use to watch TV and communicate with people can make Generation X unreachable. Advertising is also so overbearing that people can tune it out if it does not directly speak to them.
Writers must promote their book, even if they are published by large publishers. They must create a campaign that is book effective and within budget. Publicity and PR stretch those advertising dollars.
Does Your Book Cover Pass the ?Ignore? Test?
Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.
How to Self Publish and Promote Your Own Book
If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly.
The Bible Of Self Publishing
Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.
The High Cost of a Six-Figure Book Advance
The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else again.
How to Schedule a Book Signing
How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?
The Perfect Book and Where to Find It!
If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:
Secrets to Selling Books by Mail
This is intended for informational purposes only.
How to Grab the No.2 Spot on Amazon for Advance Book Sales
When my first book was published way back ten years ago, I thought that was it.
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?
Do You Long To See Your Books Published And Selling From The Major Chains?
To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously.
Book Talks: What to Say and How to Say It
Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. What should you say? How should you say it? These tips will help you to give a five-star book talk.
28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.
Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s.For my own books, whether they were self-published, done with a small commercial house, or by a New York conglomerate, I've found that selling direct is more secure, more financially rewarding, and far less hassle than sweating out the returns game with the bookstore channel.All along, I've sold through speeches (I love getting paid to do my own marketing), over the Web (the first of my four websites went live in 1996), to clients at my office, who stare at a rack of my work throughout their entire appointment, and through
Promote Your Books on Talk Shows and Make More Money
Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak about what you have written, you will certainly make more money. Here's how:
Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion
Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. With so much competition, making the best-seller list is no easy task. So how is it that out of the thousands of mysteries published each year, some become best-sellers while others never get past the publisher's front door? The answer is simple ? promotion.
Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them.
Book Events - Make Yours Successful
A book event (a book signing) is a popular way for authorsto create awareness for their work. Most large publishinghouses require authors to participate in a 10-city booktour, at the minimum. For self-published authors, it's agood idea to arrange as many events as your time and budgetallows. But, no matter who's making the arrangements, thereare five key ingredients to making the event a success:
Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign
Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.
Five Secrets of Winning Book Proposals
Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need.
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