Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2
How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?
Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!
Six Steps to Build your Book's Bullet Proof "Tell and Sell"
Part one of this article is available at www.bookcoaching.com/freearticles/article-184.shtml or email@example.com.
4. Add a sound bite that makes your message memorable so your listeners want to buy your book
You have only a few seconds to impress your potential book buyer. These days no one has time to listen to the full story. People want a information delivered in a few seconds that is easy to understand and that switches on their mental light bulb. For the media, a group, or individual potential book buyer, you need to make your "Tell and Sell" a grabber for the phone or in writing. TV, Radio, and Print media want your message in 10 seconds. Your other audiences will listen to a 30-60 second message.
Author's Tip: Customize for each audience. Intrigue your audience with connecting the sound bite with a newsworthy topic. In my monthly ezine, I wrote a piece about "The World is Flat" and how we authors must get ourselves up-to-date and use the Internet to connect with others world-wide--or we will waste our time writing books that don't get read.
Compare your book to a famous one. Call it a companion piece to a famous author's top title. Your potential buyer will want your book because it is in good company.
Example: "Write your eBook" picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to market; design and fast-forward write a book that sells.
5. Put them all together, they spell your own "Tell and Sell" that you memorize to share enthusiastically with everyone you meet. Next time someone asks you, "What's your book about?"
Example: "Write your eBook or Other Short Book--Fast!" helps authors and small business people who want to write a saleable book brand their business, become known as the savvy expert, make a difference in people's lives and make a good living.
They can save themselves from headaches, disappointments, and money down the drain and short cut their time. This book picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to design, fast-forward write and design a book that sells.
6. Revise your "Tell and Sell." Circle each descriptive word and put them on a paper in order of importance. These would include benefits and features. If they aren't the most descriptive (include benefits that start with "see yourself..." or "feel yourself...") People love visuals. Finally, get your sound bite into a shorter format. With the rest of your "Tell and Sell" read it aloud. If awkward, change it. Of course, practice until it feels natural, a part of you. Think of your "Tell and Sell" with its sound bite as money because every time you use it, your potential audience considers buying it.
Short. Revised Example: "Write your eBook or Other Short Book-Fast!" is the sequel to Dan Poynter's "Self-Publishing Manual." It helps authors and small business people to shortcut their time and money to write, publish, and promote a top-selling book. So they can brand their business, be known as the savvy expert, make a difference in people's lives, and make a great living.
Author's Tip: Make your Tell and Sell appear spontaneous and natural, full of excitement, not rehearsed.
The Big Benefits of Knowing and Sharing your "Tell and Sell"
When you know your "tell and sell" before you write your book, you'll be marketing while you write. You'll improve your book because you will write more organized and focused copy that makes it easy for your buyer to understand. Every chapter will prove your "Tell and Sell." You will also write faster, because with focus, you'll need far less edits and rewrites.
If your book is already written, consider the "Tell and Sell" as a short sales blurb for your email or Web site promotions and whatever other audience you meet in life.
Judy Cullins ©2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
Email her at Judy@bookcoaching.com
How to Send Press Releases to Newspapers About Your New Book
There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of ?don't you dare. We will examine the latter category first.
Five Secrets of Winning Book Proposals
Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?
Sell Your Book with Pennies
Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money
Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business.
Attract More Buyers to Your Book: Use Metaphors
Surprise your potential buyers. Give them chocolate frosting!
The Book Signing
Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. Ten authors will gather in a little room behind tables full of books in a historic library in Canandaigua, N.Y. It's been advertised heavily and the excitement has been building for weeks.
Never Pay Full Price for a Book!
Are you an avid reader? Are you trying to instill a love of reading in your children?
Creating a Book Poster
Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster.
Increase Book Sales: When a Sale Is No Longer Just a Sale
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.
Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun.
What Service Do You Need to Make your Book Sell?
Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need.
Dont Sell your Book, Share It
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book.
Know These Five Audiences to Write a Top Selling Book
To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?
Poetry Chapbooks: Ten Tips for Promotion
There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to a literary entitiy that publishes chapbooks; or you can try a self publishing company. It is fairly easy to get your poetry bound in a chapbook, but the real challenge is trying to promote it.
Publicity for Buzz Marketing for Authors
Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it.Getting people to actually enter a bookstore with the purposeof buying your book is not easy because you're not a "brandname" yet. But you do have a potent weapon at your command--the telephone. Use it.
Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion
Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. With so much competition, making the best-seller list is no easy task. So how is it that out of the thousands of mysteries published each year, some become best-sellers while others never get past the publisher's front door? The answer is simple ? promotion.
How to Make Money With Your Short Stories, Poems, Essays, and Novels
Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don't sell. Some writers even view the concept of selling or marketing their work as somehow inherently wrong.
Distribute Your Self-Published Book Online 8 Ways - Part 2
If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money. With Online distribution the self-published author or Web business site gets to keep all the money.
Colour and Book Covers - What You Should Know if Youre Self-Publishing
Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Spot colors are specially mixed ink colors. Like the paint you purchase for your walls, the spot colors, or PMS colors (PMS stands for Pantone Matching System), are mixed according to pre-determined recipes. Each color in the PMS spectrum has an assigned number. When a client picks a number, the ink is mixed according to that recipe. It's usually more expensive than process color printing.
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