Promotion - Credibility Extras
For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. Many articles and several books have been written to give us guidelines. One thing all marketing experts stress is the importance of being professional.
Here are several extras that other industries use, and we authors should too, to boost our professional credibility. Remember BUYERS are your clients. Treat them as such.
LOGO -- What kind of logo for an author? Pens, stacked books, computer keyboards? Think more of your product and develop something that reflects the subject of your books. This is not something to use when you query for publication or representation, but AFTER you have a finished, marketable product.
It's also important to make certain your books are always in the public eye. An easy way to do this is with flyers. Keep at least two varieties in your car (along with a tin of push pins).
Design the flyers with an angle to the time of year, the region or some other feature that will make them stand out. On both flyers, be certain all the contact information is in large non-frilly type. Mention any specials you can think up. FREE GIFT could mean an inexpensive bookmark thrown in, and you can encourage buyers to your site by featuring autographed books.
Put these flyers up on bulletin boards in libraries, churches, supermarkets, colleges...and any facilities that relate to your subject matter. Drop them off with local radio and TV stations, especially if you're available for interviews. Send copies to your regional newspapers.
Developing flyers isn't difficult with today's basic computer software. The best size is 5"x7". You can enhance a simple, white-paper printout by mounting it on a larger sheet of colored construction paper.
Fifty of each flyer is a good start, and shouldn't cost more than $5.00 (for black and white)--a bit more if you use commercial facilities.
FOLLOW UP -- If you have negotiated for your titles to be carried in independent bookstores and gift shops, it is a nice touch to send a thank-you note right after the books are placed. Also send thank-you notes to the coordinators of any book festivals or bazaars you attend. And don't forget these helpful people during the holidays. Send a greeting card--and tuck in your business card.
These professional touches will keep your name fresh in the minds your the public and help build a larger clientele--your fan base. The cost for these is slight, and if you're persistent with these easily done "extras," your returns will be considerably higher.
About The Author
Karyn Follis Cheatham has published articles, poetry and several books--nonfiction and fiction. She also designs and manages web sites. Information about the literary services she offers can be found at www.kaios.com/litserv.htm. Be sure to visit her web site www.kaios.com and sign up for the free writing tips newsletter. Contact at firstname.lastname@example.org
Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)
If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?
Ten Ways to Make Your Book Outsell Another
Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.
Increase Book Sales: When a Sale Is No Longer Just a Sale
Do you have books sitting in your garage that you haven'tsold yet and looking for ways to move them? Then you willwant to know about these five outrageous ideas that aren'tdifficult and can be just plain out fun.
Book Talks: What to Say and How to Say It
Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. What should you say? How should you say it? These tips will help you to give a five-star book talk.
Is There a Book Hiding Inside You?
Have you always wanted to write?
Book Marketing 101
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.
Publicity Through Philanthropy For Writers
I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. I'll explain the entire background, but as pre-thought I think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit. A way to interweave my love of novel writing, increase my book's visibility and provide a benefit to society in some way shape or form. All of these tasks have seemed to be accomplished- although my karma could still probably use some more balancing.
Online Book Promotion Beats Traditional Seven to One - Part 1
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales.
Book Signing for Experts
Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing it; can you afford to abandon it just as it hits the bookstore shelves? Your book needs your help.
8 Ways to Find Good Reviewers for Your New Book
Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. If the review is on radio or TV place a few phone calls in advance. Why? You must get a fix on your reviewer's position and general inclination. If your writing is in religion, check the doctrinal position of the reviewer. A Pentecostal book is bound to come up short in a conservative catholic review. If your book is written with a conservative political bent, it will not do well under the scrutiny of a liberal democrat. You must check out every aspect of the reviewer's mindset that you can by any means you can. If you disregard this advice you will suffer for it.
Authors Should Be Optimistic
A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. I just wasn't sure the publicist would give him the facts, since said publicist stood to make a lot of money off this author, whether he sold a book or not.
Quiz: Will Online Book Marketing Help Sales?
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.
The Lecture Experience: Part I
During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies ? the OLD First Ladies, Martha through Mamie. Since they talk to each other and cross through centuries, it is, of course, an historical fiction. In doing so many lectures, I thought it might be interesting to discuss are some of the things I have learned?.
Sell Your Book At Book Fairs, Festivals & Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure.
Self Publishing Success Starts With Marketing
Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing.
Marketing Your Book on Radio
Have you listened to radio lately? If you have, chances are you've heard an author talking about his or her latest book. According to the "Let's Talk Radio Marketing" Website, "Radio advertising has proven to be one of the most cost-effective means of reaching your target audience."
Extend Your Books Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.
8 Easy Online Ways to Market Your Book For Free
Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time, energy, and if you're not careful a lot of money. When I first self-published my science fiction novel GETTING OUT ALIVE, I had already done quite a bit of research into ways to market my novel that didn't eat into my pocket book.
Book Marketing 101 for the Self-Published Author -- Getting Started
No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
|© Athifea Distribution LLC - 2013|