Quiz: Will Online Book Marketing Help Sales?
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.
You may choose the traditional route--to give talks, write press releases, or do book signings. While good up to a point, your bigger sales are through Online book marketing. Will you be successful in this arena if you know nothing? A little something?
Use these 10 questions as a guide to know what book you'll want to investigate and invest in to widen your selling success.
1. Do you consider yourself a "newbie" on the net? "non-techie?" If so, are you willing to spend some time and money on learning the best ways to promote your book online from teleclasses, one on one coaching, or group coaching? It takes a few exposures to such skills as writing articles and submitting them to free opt-in ezines.
2. What are your resistances to learning Online book promotion and marketing? Right now, write down some of your resistances to both marketing and marketing on the net. Maybe the time to learn, the cost to learn, and the final cost to implement. Remember that smart people delegate and you can too.
3. Do you know the old adage for business insanity? Keep doing what you are doing and you'll keep getting the same results! While we don't want to change, Bill Gates says there will be two kinds of businesses in the 2000's--The ones who use e-commerce (check the non techie sales letter here for the exact quote.) Write down one or two goals or changes you are willing to make to sell more books Online.
Three years ago your coach knew nothing! Cajoled and coaxed by savvy friends and associates, she leaped over her doubts and created a business so successful, she can travel when she wants as well as remodel her home and buy a new car.
4. Do you write two or three major marketing goals down in the pages of your organizer and look at them each day? Remember the payoff of these goals. You don't just want to make money. You want to make enough money so you can take that needed vacation, send your kids to college, or buy that long needed car.
5. Do you practice at least three "high-level" activities each workday on your main marketing goals? If not, start writing down three each day in your organizer. Don't distract to other projects until these three are finished.
6. Do you write your "high-level" activities down in your organizer the night before, so you can get a running start in the morning? Let your subconscious work on your goals all night while you get your needed rest. No more worrying and by morning, you'll be yelling, "Eureka! I'm stoked on Internet Marketing."
7. How disciplined are you with your book being a success? Remember that discipline is to stop doing what hurts you. How are you wasting your valuable time, not doing what will give you big rewards? Write down one or two self-destructive habits you are willing to stop 2 or 3 days a week. Remember the payoff--you'll be getting your valuable information into the hands of more people who need and want it.
8. Are you easily distracted and keep pushing important to do's to the next day, next week, or next month? Treat your book as a business and know the wonderful rewards of being known by many as the savvy expert, earning the money you deserve, and enjoying an easy path of lifelong income. You'll soon stop talking on the phone to much, and start depositing those many checks and credit card orders.
9. How much time are you willing to put into learning how to do Online marketing each week? Once you learn a little, you'll see the great results and how easy it is to implement this easy and fun way to share with others. Thousands and more Online users are waiting to buy your book. They surf web sites and sign up for free ezines for free information they need. Your book's topic will please them, and it takes so little time!
10. Are you organized? Do you have all the parts you need to market and promote your book in files you can find in a minute? We waste over 150 hours a year looking for important paper. After I hired my low-cost computer assistant from a local school, I reduced my workload over half and can find anything in a minute because Erica does all my computer filing. More time to play--and that's another plus.
Bonus: How's your money, honey? It's best to set aside marketing money and time each month. When lean times come, you can keep going just like the bunny. When you operate a business without this important tool, you'll stay in kindergarten. As soon as I spent marketing money from $200-$700 a month, my book sales skyrocketed far above my investment.
Once you get aware of what needs to be done, and you are willing to take a baby-step, your book will keep on helping others as well as yourself.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Attract More Buyers to Your Book: Use Metaphors
Surprise your potential buyers. Give them chocolate frosting!
Publicity for Buzz Marketing for Authors
Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it.Getting people to actually enter a bookstore with the purposeof buying your book is not easy because you're not a "brandname" yet. But you do have a potent weapon at your command--the telephone. Use it.
How to Send Press Releases to Newspapers About Your New Book
There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of ?don't you dare. We will examine the latter category first.
10 Reasons Why People Attend Book Signings
This is the survey result of 325 people conducted by myselfso I can improve at my own book signings. After completingthe survey, I saw the wealth of insight it had given me. Ifelt it was important to share it with a wider audience. Ialso interspersed some personal experiences.
Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign
Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.
Design Each Part of your Book to Sell More Copies
Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers.
Whats Killing Your Publishing Career?
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.
Book Signing for Experts
Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing it; can you afford to abandon it just as it hits the bookstore shelves? Your book needs your help.
Sell Your Book with Pennies
Book Signing: Fun and Profit for Writers and Readers
Have you ever walked into a bookstore when an author is scheduled to do a book signing and found no one in the audience? Do you shy away from autograph tables, perhaps fearing that someone may ask you to buy a book? Consider the other side of the equation. A book signing is an opportunity to learn about the author and what makes a person undertake the challenge of writing a book. If you're a reader, you can delve into background information about the book. If you are an aspiring author, you can learn from another author's experiences. Every book signing is an opportunity to learn-without obligation to buy anything.
Why Writers Dont Do a Book Signing
Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:
28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.
Five Tips To Consider When Choosing A Publisher
Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.
How to Schedule a Book Signing
How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?
Distribute Your Self-Published Book Online 8 Ways - Part 2
If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money. With Online distribution the self-published author or Web business site gets to keep all the money.
Promote Your Books on Talk Shows and Make More Money
Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak about what you have written, you will certainly make more money. Here's how:
Make your Book Stand Out From the Crowd: Know your Audience
Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too."
Interview with Book and Marketing Coach-Judy Cullins - Part 1
To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins.
The Lecture Experience: Part I
During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies ? the OLD First Ladies, Martha through Mamie. Since they talk to each other and cross through centuries, it is, of course, an historical fiction. In doing so many lectures, I thought it might be interesting to discuss are some of the things I have learned?.
Extend Your Books Life With a Sales Letter
Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. To counter this, make sure to let your audience know about your book's benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.
|© Athifea Distribution LLC - 2013|