Search Engine Optimization Techniques
Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.
While a top listing is not guaranteed, there are a number of small steps that you can take to improve your chances of gaining a top ranking. We recommend the following 5 basic steps to produce a more desirable search engine listing:
1. Content Writing/Keywords
We've found that content targeting seems to be the most successful strategy. Search engines are beginning to use algorithms that identify the main themes of entire websites instead of just single pages. In order to create a main theme for search engine optimization, you must identify a focused group of keywords that exist on and are relevant to the content on most pages of your website.
In practical terms, if you're writing an article, service description or sales copy for your website, focus on creating informative and interesting content, but factor in keyword phrases that are more likely to give you a better ranking with the search engines.
Key word selection can be a rather complex process as there are many different factors that come into play when search engines decide the ranking of your webpage and how well your keywords rank. You may wish to spend some time educating yourself about this process. A good rule of thumb is to choose 2 to 3 word phrases from content that appears throughout your website that you expect to have the greatest appeal to the visitors you want to attract. We suggest that you consult with other colleagues as your create your list.
2. META Tags
Meta tags are special HTML tags that provide information about a webpage, such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.
Meta tags should contain your basic content terms. We recommend that you do not use too many words (less than 25) and that you do not repeat keywords as this could cause the search engines to overlook your website. You can use Overture Term Suggestion Tool http://www.content.overture.com/d/USm/adcenter/tools/index.jhtml to find the highest rated keywords.
We also offer a simple free Online Tool http://www.promotionworld.com/tools/meta.html to create your own meta tags. Once you've created your meta tags, you can use this Meta Tag Analyzer http://submitexpress.com/analyzer/to see how search engine robots analyze your web site. This data will help you to determine if your web content or meta tags need any changes. Please keep in mind that search engines avoid sites with multiple unrelated meta tags.
3. URL Submission
Once your website is complete, its time to submit your site to the search engines. We strongly recommend using Promotion World's free search engine submission tool. It's a terrific service that allows you to submit 10 URLs at a time and to receive accurate and descriptive results on the submissions. As you review the results, it's likely that you will find some failed submissions. For the failed submissions, Promotion World provides information on how to submit your site manually.
4. Site Ranking
Search engine optimization doesn't end with submitting your website to search engines. You still need to determine the popularity of your site and make any necessary changes. In order to check how your site is ranked, go to Alexa.com. If your site ranking is between 1 and 100,000, it has a solid ranking. If you are ranked over 100,000 or you're just not happy with your site ranking, a popular way to increase your ranking is to trade links to your site with other sites. This typically works because external links are the main criteria for Google's ranking and Google is being used by such powerhouses as Yahoo, AOL, Infoseek, etc.
5. Website Promotion
Your search engine optimization endeavors should always be reinforced by other forms of promotion and marketing. One way to do this is to use a newsletter to deliver useful and informative content that will drive visitors to your website. Other methods of promotion include online advertising, print advertising, a special promotion (i.e. chance to win a digital camera), surveys, and word-of-mouth promotion through friends and family.
Website promotion is a crucial part of eBusiness. Success in sales is a numbers game and without serious web traffic you will not have the numbers you need to prosper.
About The Author
Milena Sotirova is the Editor of DevStart http://www.devstart.com/. To find more articles, tips and tutorials that will help you to find the best hosting and to promote your site, visit HostReview.com http://www.hostreview.com/ and PromotionWorld.com http://www.promotionworld.com/. Discover the secrets for your guaranteed traffic increase. Send to the author your feedback at email@example.com.
Google Rankings ? Achieving a Top 10 Position in Google ? Part 1
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the few to make it onto the Top 10 list, you have probably found out that your listing doesn't always stay on top. So, besides all the other advice online, it is also extremely important to under stand your competition, and to properly use their key words to your advantage. This article will be part one of a two part series. Below we will look at GoogleRankings.com and how this useful tool will help you in your quest to achieve a top listing within Google. Just as an addendum, we use these tools on a daily basis to achieve top 10 listings for our web properties.
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I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how many websites link to yours, even though many of these links are missed.
Search Engine Optimization - A Must
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It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
Beyond Search Engines
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business. Achieving a top listing from a major search engine is becoming more and more difficult over time. The competition for top spots is intense and it's getting harder every day to get listed at all. Also more and more search engines are moving to a pay-per-click model, and paying for top listings may not be in your budget.
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SEO #1: Choosing THE Keywords to Optimize for
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Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days
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List Building vs. Search Engine Optimization
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Whats with the Competition? Ever Heard of Cooperation?
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SEO Expert Guide - Proposition Development (part 2/10)
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