Search Engine Algorithm Quandaries
Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.
Making Changes Before Analysis
Making rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make. Much of the talk about fluctuations in the search engine rankings is just that--talk. Cold hard facts come from established tests of what is going on and why. Don't jump ship before examining what is going on with your website first. Panic will lead you nowhere.
Let's talk about basic search engine fundamentals you need to know.
Search Engine Rankings Fluctuate
First, you need to know that search engine rankings fluctuate; that is just the way it is. Google is a prime example of ranking changes happening throughout the day. The best way to find out how you are faring is to study the traffic coming to your site over time. Nope, not just a day or two, try a week or two at least to see if your rankings return. A search engine update may last a week before finishing and the rankings settle. Most importantly, are you receiving traffic at your website? Are you still making sales? Okay then, something is working. Don't jump on the "change everything" bandwagon. Pay attention to what is true in regard to your website.
No One Knows Algorithms Like The Search Engines
The truth is much of the talk about organic (natural) search engine marketing information is speculative. The people who know exactly what the search engine is doing are the engineers who created it, and they are not going to give away their secrets. This means that understanding what happens when updates occur may be difficult to pin down. Keeping tabs with leaders in the industry through articles, forum postings and blogs may give you a general idea of what is happening. Take that information and then apply it to what is actually happening with your website traffic and sales.
You Need A Log Statistics Program
If you do not take anything else away with you from this article be sure you heed this advice: you need a log statistics program in place. With a good log statistics program you will be able to see various reports showing the number of unique visits taking place on your website, what keyword phrases visitors use to find your pages, what pages are being visited, which search engines are being used to find your website, and much more. Knowing what the "normal" website traffic of your website is will give you a good idea of what may be actually changing over time when updates do occur.
Resubmitting Doesn't Help
Don't resubmit your web pages in the crush of an update. Search engines have crawlers, known as search engine robots or spiders, that are able to pick up a web page through links in order to add it to the search engine databases. For this reason you do not need to submit your pages to search engines anymore. Even if you mysteriously go from "top ten" to number 500 in the rankings, the fact that you are still listed means that you are still in the search engine's database, and you do not need to resubmit. Watch search engine robot activity in your server logs and you will be able to see when your web pages are being revisited by the robots.
Google PageRank Should Not Rule Your Life
So many people fixate on Google's PageRank. I suggest you should be more concerned about the traffic coming to your website, sales, the amount of content on your site and the number of on topic or directory backlinks you have acquired. PageRank is part of a much bigger equation of over 100 ways in which Google evaluates your website. Don't forget about the traffic that comes from the other search engines as well. Google may not always be the leader in search engines, keep current with the other major search engine players in the industry.
Common Sense Makes Sense
Use common sense. If you are a small business you can ill afford to make changes that may adversely affect your bottom line. Observation and patience will gain you more than quick fixes. In my experience, the true test of an update is watching the search engine results settle over at least a week or two worth of time. Let the dust settle, analyze the situation, and see what happens from there.
Moderation may be helpful, whether in gaining backlinks, making website changes or your reactions to changes. Don't panic. If it isn't broken...don't fix it.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing.
Copyright Permission Information:
Writing SEO Copy ? 8 Steps to Success
We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.
Table Structures For Top Search Engine Positioning
So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positioning company can get your website ranking for key phrases without affecting the overall design and navigation of your site. You can make small changes to your website on your own as well utilizing the tips noted in this article. There is a happy medium, you can "have your cake and eat it too."
Linking for Fun and Profit
Well actually, linking isn't fun at all. In fact, it's quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you're not actively building links the RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages.
Crash Course in Getting a #1 Google Ranking
First, here's the rundown of some of the terminology I'm going to use ?
Keywords are the ?KEY? to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.
More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.95" and..."I can get you 100,000 hits on your website for the same price". Avoid these like the plague.
Opinion ? Search Engine Success
This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial. Such is the nature of this one.
Meta Tags - What Are They and Which Search Engines Use Them?
Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we'll start with the easy part
Every Search Engine Robot Needs Validation
Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.
Google Is Not Only A Search Engine!
When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!
An Ethical Alternative to Doorway Pages
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Finding The Best Search Engine
With Billions of pages on the internet how do you find exactly what is that you are looking for? Chances are you have stumbled across different search engines, and maybe even used and tried out a few of them.
How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe butyou will understand after I explain.
How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Fortunately it's a problem that is easily rectified.
Search Engine Position Report
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
Google ? A Bit of History
The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard.
Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.
Why Is SEO So Important To Your Site?
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location... or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).
|© Athifea Distribution LLC - 2013|