SEO Expert Guide
In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.
To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics.
(a) Tracking PageRank (PR)
As I have indicated previously in the Guide, you can find out your Google PageRank at any time by using the Google Toolbar.
Bear in mind that the PageRank system is a logarithmic system, where the average page rank of all pages on the web is just 1.0 (so at PR10 there are just a handful of sites, whilst at PR0 there are tons). The system is also a zero-sum game, in that an increase in the PR of one site is effectively offset by a tiny reduction in the PR of every other site (so that the average stays at 1).
As the internet is always growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, being equal). You can predict how your PageRank might change in the near future by using Rustybrick's PR Predictor.
You might not be aware of this, but Google makes available to the public a key which gives you direct access to the index database compiled by their crawler. You can obtain you own API key at no charge from: http://www.google.com/apis/
Once armed with your key, I suggest you use the excellent Digitalpoint's Tracker, which allows you to track changes to your PageRank over time (for any number of different URLs).
(b) Key Word Performance Reporting
A simple tool to get you going is the GoogleRankings tool, which allows you to enter a keyword chain and see where your domain appears in Google's search rankings for that combination.
With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing changes to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!
(c) Monitoring your Traffic Rank
Begin by downloading and installing the Alexa Toolbar (and join over 10 million other people who have done the same). Tailored toward website owners and SEO freaks, it provides detailed statistics and information about the Web sites that a user visits (through tracking the surfing habits of it's millions of Toolbar users).
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and:antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
SEO Expert Guide
Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?
SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Search Engine Optimization Techniques
Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.
Google Sitemaps Just Got Better
Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.
Spamglish; A Search Engine Comedy With A Language All Its Own
When the movie Spanglish hit the screens in 2004, it was dubbed "A comedy with a language all it's own." I don't think the producers even knew they were slipping a lesson for website owners who want better search engine listings into the movie.
The Wonders of Wordtracker: Its More than a Hunt for Keywords
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.
Surviving the Search Wars ? Local Directories
The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www.google.com, www.yahoo.com, and www.msn.com are backed by massive resources, making it nearly impossible for new companies to even attempt to compete. It would seem for new start directories it is almost impossible to aim for the "catch all" approach, as there are simply bigger companies out there with larger budgets ? who are going to dominate the market for years to come. However, there are still a number of innovative directories evolving which are capable of surviving in this ultra-competitive landscape. The key to this survival is undoubtedly focusing upon a niche and making sure your site stands out from others.
Effective Search Engine Use
The Internet is a wonderful place full of resources that can be really helpful for us.
Have You Been Dropped By Yahoo?
Yahoo has fairly recently updated its guidelines. You can read the full list at:
Search Engine Optimization and Submission Tips
Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. This process is also called 'Search Engine Optimization(SEO). You can begin by checking your keywords and making certain you have the appropriate balance in the main body of your webpage, and that these keywords are in your title as well. The title may be the most important area of your site to put your primary keywords or keyword phrases. Be sure that you do not try to target more than a few keywords or keyword phrases.
Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings
The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue. Consider the following tips so that you will be able to optimize your site and be returned as a higher result in the search engines.
How to Create Killer Keywords to Get FREE Traffic to Your Website
When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.
Site Maps: A Force To Be Reckoned With
Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking).
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
Search Engine Ranking - What Works Now
The methods employed to increase your search enginerankings may seem like rocket science to you, so you haveprobably avoided dealing with this issue. I am here to tellyou - the time has come to face your website! A high searchengine ranking for your website is so essential that if youhave the slightest desire to actually succeed in yourbusiness, there is no way you can continue to avoid thisissue.
Search Engine Spam
Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive.
7 Search Engine Optimization Strategy
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
The Life Blood of Internet-Based Home Businesses...Search Engines
Anyone involved in an Internet-based home business will soon cometo recognize the importance of search engines as a vehicle toattract potential customers.
HTML and Search Engine Optimization - What You Dont Know Can Kill You
When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Review the following suggestions and above all get your information verified from a variety of sites, don't just take one site's information as the truth and run with it because you could be running in the wrong direction.
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