Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
A high search engine ranking means that your website will appear on the first page of a search engine, when someone searches for the subject of your website. For example if you were a babysitter, then you would want to appear on the first page of results whenever someone typed in "babysitter" into their favourite website. If you sold CDs you would want to be on the first page of any search engine results whenever someone typed in "CD".
Many search engines and marketing tools say that you need to be on the first 3 pages of search engine results, but I say that is incorrect, you need to be on the first page. My reasoning is this: how often have you gone past the first page when you have been looking for something in a search engine? 10% of the time? Almost never? I'm the same. If you or I don't go past the first page, prospective customers won't either.
There are a lot of companies that make a lot of money out of selling products that increase your search engine ranking. Before you start to spend your hard earned cash - take a moment to read this article and determine if you and your business actually needs a high ranking in a search engine.
When someone asks me "How do I get a good search engine ranking?" my advice is to think of:
Lets go through these points one by one:
When it all comes down to it, you are a busy business owner. You don't want to be expending effort on something that will not reap you any benefits. For most small to medium businesses you will find that a high search engine ranking is not important as most of their customers come from other media. Most small to medium businesses need a web presence but in most cases it is not worth the effort to get a high search engine ranking.
A high search engine ranking is only important if you expect to get customers who have never heard of you before searching for your product or service. Most small businesses do not fit this description.
About The Author
Andy White has build approximately 224 websites in the last 12 months, specialising in small to medium business websites. He also runs a growing website entitled www.hitsmetotears.com which is designed to be a one stop shop for your website marketing needs. He is based in Adelaide, Australia.
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