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Public Relations Information

The Only Way to Get Free Advertising?


Receiving free advertising is the dream of most business people. If you?ve ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost.

PR for Brand New Managers


Just promoted to manager?

Nows The Time To Get Christmas Media Coverage


Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them


How to write a press release that generates free publicity is a great skill to have.

PR? Why?


Well, for starters, because good public relations can alterindividual perception and lead to changed behaviors amongyour key outside audiences. And that can help business, non-profit and association managers like you achieve yourmanagerial objectives.

The Non-business Business


Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? ?Doubtful? is a certainty, to say the least!

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want


Attention: Who Else Wants To Get Publicity Whenever You Want It?

How Managers Hurt Their PR Results


Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics ? press releases, publications and brochures and, particularly, fun-to-manage special events ? while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in their hands.

How To Get An Avalanche Of Free Publicity For Your Home Business!


There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers

Passing the PR Bar


The public relations bar, should such a proficiency measure ever come about, may well include a test of PR?s fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.

33 Reasons To Do A News Release


News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Boost Your Business by Partnering with a Non Profit Organization


Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.

Why Managers Need the PR Advantage


Where is there a business, non-profit or associationmanager who does not need all the help he or she can find in achieving their managerial objectives?

Effective Media Relations ? You Won?t be Talking to the Media Without It!


The media?s role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.

How to Write a Media Release That Wins You Coverage & Exposure


The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn?t sound like an advertisement, but more like it is news.A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people. Don't forget that real live people, editors and producers, must pull the release from the fax machine and be motivated to read it.

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