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Public Relations Information

Make the Media Your Friend


The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.

Building The Best Network


If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your weaknesses and allows you to d build on your teammates? accomplishments. When you have a great team, people assume that you are great and will stand in line to get to know you, do business with you, and help you. They will also be delighted to pay your price.

The 7 Deadly Sins of Press Releases


A press release is often your only chance to make a great first impression.

16 Publicity tips for Restaurants


With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.

13 Publicity Ideas for Retailers


If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed.

Dont Pay for Radio Interviews


It used to be that all you had to do was pitch a great idea with a clever hook, and you?d be booked as a guest on a half-hour radio show.

How to Work with Newspaper Photographers


The next time a newspaper photographer takes your photo, remember the 8 things they hate:

Publicizing Your Company


Got a huge need for publicity and a tiny publicity budget? You don?t need to have a Madison Avenue-sized advertising budget to make your name known.

Speak Up


Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.

Advertising Is Dead. Long Live PR


Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.

Dont Be Incredible


Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.

Be Patient? Nah, Lets Kill Something


There's the old joke about the two buzzards sitting in atree overlooking a highway. One responds to the other, "Bepatient? I'm hungry. Let's kill something." Just like thatbuzzard, it is not in the nature of most marketers to bepatient for business to grow. They want to go out and "killsomething," too.

Write Press Releases That Dazzle


When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you?ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters? inboxes every day, few of them are dazzling, or even interesting.

Using Publicity As A Creative Marketing Tool


Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial. Publicists less frequently are favored with hard news stories. They are more often tasked with getting ?softer? news and feature stories on-air or in print. Here are some techniques involving creative conceptualization and application ? what I call CREATIVE FORMATTING ? and they work very effectively when carefully thought-through and constructed.

GETTING YOUR MESSAGE ACROSS


You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to ?break the news.?

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