Tips to Bounce-Proof Your Email List
Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.
Unfortunately, those days are over! Due to error-ridden databases, privacy concerns, excess spam, and the high turnover of email addresses, many companies are now finding they are losing email addresses faster than they can gain them. Customer retention has reemerged as the key to profits.
Here is what you can do to bounce-proof your email lists and increase your customer retention rate:
DON'T LET ERRORS GET INTO YOUR LIST
Utilize a double-entry system during registration
This will reduce typos and help your customers recognize how important an accurate email address is to you.
Validate email addresses at the point of registration
Examine your current methods for validating email addresses at the point of registration. Consider upgrading your software or using a real time validation service so you can catch your prospects when they want you most.
Confirm your registrations
Present all new registrants with a confirmation page, which lets them review what they have typed and correct any mistakes made.
Implement a double opt-in process
Require visitors to check their email and click through on a custom link to confirm that your email was successfully delivered to them. Note: you may realize a significant drop off in your registrations and annoy some prospects, but it will ensure that only valid email addresses are introduced into your list. Decide if this trade-off makes sense for you.
Review the other ways that email addresses get into your database. Provide your data entry staff with a list of common top-level domains (.com, .net, etc.), domains (hotmail, yahoo, etc.) and standard email address formatting rules. If you do any significant off-line data entry, investigate implementing aggressive validation on these addresses at the time of entry.
IF ERRORS SNEAK IN, CATCH THEM ASAP
Send a confirmation message
Immediately email a welcome message to each newly registered email address. If there is a bounce, quickly implement an email address recovery attempt. The longer you wait, the greater the chance your customers will forget why they gave you their email addresses in the first place.
Utilize a list hygiene and correction service on a regular basis
List hygiene services can identify and correct a majority of the invalid email addresses that result from domain errors, formatting problems, misspellings, and typos. Again, the longer you wait, the more difficult it will be to reconnect with your customers and engage their interest.
EVEN GOOD ADDRESSES GO BAD - PLAN FOR CUSTOMER RECOVERY
Face the facts
People change their email addresses daily. 30% or more of your email addresses are going to need updating each year.
Determine how much a working email address is worth to you
Properly analyze the results of all of your online efforts. Be sure to separately analyze the value of a new customer versus a recovered customer. Loyal, repeat customers are the stable of every successful company. Don't focus your efforts solely on new customer acquisition.
Put someone in charge of customer recovery
Many companies lose sight of the basics. Customer retention may be less sexy, but it will likely yield you a higher ROI. Make sure you have identified the resources, budget, and priority for your customer retention efforts.
Plan your email address acquisition methods to assist with later recovery
Consider collecting a name, an alternate email address, a postal address, or a phone number.
UPDATE YOUR EMAIL ADDRESS LISTS
Provide email address update links on your site
Make it easy for your customers to update their email addresses for you whenever they are interacting with your website.
Put email address update links in your email communications
Enable your customers to update their email addresses with a simple click-through. Many companies require their readers to unsubscribe and then re-subscribe. This is too cumbersome for the visitor and often results in the loss of valuable historical data.
Utilize an ECOA (email change of address) service
ECOA companies provide you with current email addresses for your old or "dead" addresses. Moreover, they will update your list with your customers' preferred email addresses, solving the problem of infrequently checked email accounts.
Utilize an email appending service
If you have names and postal addresses in your files, an email append service can help you find 25% or more of the associated email addresses.
Develop a customer recovery plan and follow it
Determine how much time you can let pass before your customers or prospects will forget why they came to you in the first place? How frequently are you planning to do your database updating? What is the most cost-effective process for recovering a customer? Review the costs and benefits of your options and decide what is best for you.
IT'S ALL ABOUT ROI!
The payoffs for bounce-proofing your email list are substantial: lower customer acquisition costs, increased response rates and sales, reduced messaging and support costs, and the decreased likelihood of winding up on some system administrator's blacklist due to high bounce-back rates. Follow the basic suggestions above and you will maximize the return on your marketing investments. Isn't today a good time to start?
FreshAddress, Inc., The Email Address ExpertsTM, provides a comprehensive suite of industry leading database and email deliverability services to help companies increase their e-commerce revenues. For more information on how we can help "Build and Update" your email list, visit http://freshaddress.com/biz or email email@example.com.
Bill Kaplan is the Chief Executive Officier of FreshAddress, Inc.
FreshAddress, Inc. is a privately held company, founded in 1999, helping business and individuals stay connected when email addresses change.
Just Write an Email
How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. Words would flow from your keyboard as fast as you can type. You have just written your next article. Don't think so? Too easy? Read the next paragraph.
What Is Wrong With Email Marketing?
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time.
Stop Buying Email Lists
The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.
Email Etiquette II
I had great feedback from my last article, and was asked to write further on the subject; hence my title.
Market Your Business through Newsletters
Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up with the constant changes and improvements in your niche market. You will want to be always one step ahead of the rest of the newsletters in order to maintain and build a larger subscriber base quicker.
Persistence, Patience, Dedication - The Nick Martin Interview
Name: Nicholas John Martin aka Nick Martin
Masterful E-mail Marketing
There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Dozens? Hundreds? Thousands? Millions? (Go ahead... dream big!)
Email: When You Dont Get a Response
The lack of an email response is an issue I have grappled with many times especially since I rely on email as a primary means of communication rather than the phone because of my hearing loss.
Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!
A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. A responsive opt in list will make money through you advertising other people's products, through affiliate sales and of course through sales of your own. However, responsive opt in lists are not found commonly on the internet, primarily because owners of opt in lists do not put the time into building strong relationships with their list members. Strong relationships with your list members are essential because they will begin to trust you and will seriously consider what you have to say. Other webmasters will notice the great response rate of your list and will beg to be able to advertise with a solo mailing. Of course if your list is in high demand for advertising, you can push the price of ad space up, which will lead to additional profits. Here are some great ways to build great relationships with your list members without you spending hours of your time.
E-mail Whitelist Etiquette
A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Newsletter subscription requests are not being completed and important e-mails are not getting to their intended parties.
The 12 Most Common Newsletter Design Mistakes
Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside.
11 Creative Ways You Can Use Autoresponders
1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go.
Why Do Marketers Lie in their Emails?
Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes.
The Name Squeeze ? Should You? Shouldn?t You?
This is a little "beauty" of an idea if you want to grow a massive list QUICKLY! But some are wary of trying it. They worry it turns customers away.
Are Opt-in Email Lists Still Valuable in this SPAM Age?
One of the things that the introduction of blogs has done is to cause an exodus of sorts from email newsletters or ezines to online publishers simply publishing the information on their blogs.
9 Tips To Help You Write More Powerful Emails
1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...
Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing.
10 Reasons to Outsouce Your Next Email Marketing Campaign
So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??
E-mail 101: The Dos and Donts
Even though many people have been writing e-mails for a few years now, you would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis.
Run Profitable Contests Using Autoresponders
Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.
|© Athifea Distribution LLC - 2013|