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Copywriting Information
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Writing Suitable Copy for the Press Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press. Ghostwriting: Your Questions Answered Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get all the credit. Some common questions about the ghostwriting process are answered below.What does a ghostwriter do?A ghostwriter edits, writes, collaborates, and researches on behalf of someone else who becomes their client. Many biographies of celebrities and television personalities have been ghostwritten. Is Your Content Provider Selling You Ripped Content? Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Although sounds like an extremely trivial issue but is not so, considering the strict copy right laws governing intellectual properties in various countries. Careless usage of such content can thus lead you in some seriously troubled waters and at times involving legalities of more then one country. By the term "content provider" I denote the person, whom you may hire for writing the content of your website, articles or for copywriting a product or service.Let's look at this problem more closely. You are contacted by some person, quite distinctively, through your IM service. The person introduces himself to be a reputed content provider and for credibility also supplies you with some web site addresses he claims to have given the contents for. The final shot, to sweep you from your feet is their rock bottom prices. Any mention about copyrights is brushed aside or circumvented so effortlessly and cleanly that you stand fooled with both eyes open. However, this is the end of the stage one of their plan. Enter part two and you are supplied loads of tweaked and altered or down rightly plagiarized material from numerous sites, all packaged into one installment for you. While you are complimenting yourself about a steal deal, what you don't probably know is that there are laws you have violated and for which you might have to pay a price many fold ? than your steal deal!!Caution- is the word when it comes to hiring content providers or copy writers for your site or products. And there are some unspoken rules within the industry circles. For e.g., a) Before hiring a content provider or a copy writer, always check for their portfolio, those with a site of their own are some how more trust worthy. b) Request and check references, c) Ask for samples of some specific style or format, this shall help you ascertain the quality of the worker. d) Have a clear understanding about copy rights and laws pertaining to the same. e) Expect to go by the prevailing market rates, do not be fooled by throw away prices and always deal only after fair agreements are chalked out. A good way of finding out ripped content is to Google parts of the final works and cross checking the results. How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants Web marketers: have you figured out that article marketing is the secret to your success on the web? The One Word Every Prospect Craves It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." Revealed: The $12,500 Copywriting Formula Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? How To Become Qualified As A Proofreader The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify. While these qualifications change from company to company, the over all concepts are the same throughout. Unless you can prove your worth and be able to do the job, you will not have the proof reading qualifications that are necessary. To get these, you must dedicate yourself to the cause. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Art Of Writing Profitable Classified Ads The art of writing profitable classified ads Working With a Freelance Editor If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article. Even if you are a brilliant writer, it always helps to have someone else look at the work with fresh eyes. Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over. The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write How does this sound? How To Find Freelance Jobs - Writing About Food Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. In order to succeed, a wide range of knowledge is needed as well as a good base of experience. 10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. Writing Tips for Your Website Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative, relevant and written the way that people read the web. Here's a few tips to get you started. Writing Online In Two Syllables or Less About once a month I fly off somewhere to give a one-day workshop on writing for the web. 5 Ways to Instantly Improve Your Copy Long Copy versus Short Copy When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner." How to Write Ad Copy that Sells When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message. Master the technique of each, and create ads that really sell!
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