Do I Have To Be A Good Writer to Market My Own Business?
Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget?
Marketing is a form of communication. And you do need to be able to write well to communicate effectively.
So what do you do if you don't write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.
My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU are the best person to share that information with your prospects and customers.
Take a writing class at your local community college or adult school. Learn the basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write, the better you will become.
Register for and read free newsletters, ezines and special reports so you can get a feel for how they are written. There is so much information available via the web; take advantage of it.
Until you perfect your writing skills, always have someone else proofread and edit what you have written. They will catch things that you miss. They will tell you if something is unclear or confusing.
It's even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult. And typos and mistakes don't reflect well on you or your business.
So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire the skills. Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
Dont Rely on Your Spellchecker - or - The Importance of Good Proof Reading
Weather posting a page to your Website, writing a letter to a customer, or submitting an article for publication, it is extremely important to demonstrate how professional you are. Not only does a series of spelling and grammatical errors show a discourtesy to your readers, it makes you look amateurish. Potential customers will lose any trust they may have had in your business. Only a week or so ago, I read a classified ad asking me to visit their "sight" - needless to say I did not bother. If someone does not take care over their advertising, how reliable is the rest of their business?
Whats Missing in your Nearly Finished Book?
Bookcoaching clients come to me at different stages of writing their books. The ones who start from ground zero with a coach and learn what goes into each chapter to make it more readable and sell better. The ones who have been writing a long time, a year or so even. They often leave the project because they ran out of gas--got stuck what to do next. They may think they can manifest their book dream now and make millions.
Finding The Book Writing Resources, Tips, And Help You Need!
Writing can be more difficult that just compiling your thoughts on a few pieces of paper. In fact, it can be a challenge to find something new, interesting, and publishable to write about. Even if you have the basic designs for a book, you still need to fill the pages in with creative, flowing words to convey your thoughts or the actions within the book. What you need is to find book writing resources, tips, and help to get you through the more difficult areas. Even when the words are flowing through the keys or the pen, you may need some additional book writing resources, tips, and help to get you a final product that can be published!
The Spectre Hound
And a dreadful thing from the cliff did spring,and its wild bark thrill'd around,His eyes had the glow of the fires below,'twas the form of the spectre hound
Dig Deeper to Reveal Character
He ran up the steps and knocked on the door. After a few moments, it was opened by a woman with dark curly hair and a strained expression.What you've just read are two simple sentences showing a common situation. So common that the author very probably has not given a thought as to whether her words reflect what really happened.
To Write Successful Business & Academic Communications, Learn the Architecture of a Story
Human beings seem to be born with a gene for telling stories. Stories from our families, our communities, and the media form our worldview and shape our lives. In fact, scientists have discovered that our ability to create stories is intricately connected to our ability to learn. This is because our brains seek to create meaning through relationship, which is what stories do so well.
The Many Paths to Plotting
For several years before I left teaching to write full time (over a decade ago now), I was a specialist reading teacher. I dealt mainly with two categories of kids:
How to Build A Success Freelance Career (Part 2)
Part 1 of this article discussed the experience you need to successfully build a freelance career. Here, I will outline other necessities.
The Value of Adding Images to Technical Documentation
It's cliché, but true-a picture does paint a thousand words. This is an important message to remember when writing any sort of user documentation, such as an installation guide or an instruction manual. A document that makes judicious use of images and diagrams will be much easier to understand than one that is composed entirely of text descriptions.
English Grammar ? Seven Outdated Rules You Can Ignore
No matter what your fifth-grade English teacher says, some grammar "rules" no longer apply. The style mavens of our day all agree that the ability to communicate clearly and concisely takes precedence over archaic grammar rules. Stop chewing your pencils and forget about these rules. Each rule is followed by a grammatically correct sentence.
Advice for New Writers
With the advent of email communications in the workplace, it's not uncommon to exchange dozens of messages daily. Sometimes, I sense a writer's "voice" in such messages. Occasionally, I ask if they've done any writing. A year ago, a colleague answered, "I loved to write in high school, but I just don't have time anymore! " She was extraordinarily busy, mothering an active two-year-old, commuting over an hour a day, managing the house, and holding a full-time managerial job. In spite of the fact that I knew she was overloaded, I sensed a unique talent in her words and didn't hesitate to encourage her.
A Few Keys to Writing Effective Dialogue
Every writer expends a great deal of creative energy developing a story line and limning well-balanced prose with evocative sentences. That's what writing is all about, after all. But fiction writers have an additional aspect to creation--effective dialogue. Very few stories, novellas or novels are without dialogue, and for some writers, this can be a stumbling block.
How to Create Incredible Characters Easily
Creating incredible characters can be easy if you know of a few simple rules:
Getting To Know Your Characters
Interesting characters that readers care about are the most important 'ingredients' in your novel.
Bring Out the Natural Writer in You
Think you can't write a book that will sell? You aren't a natural writer? In fact, you don't really like to write?
Six Tips for Submitting Fiction - if you want it to get published
You can learn a lot about what it takes to place a story in an ezine by starting up one of your own.
Create A Dream Diary
How many times have you forced yourself to sit in front of a computer and waited for inspiration to strike?Most of us at some point, whether just starting out or even an experienced published writer, have suffered from the proverbial writers block or have struggled to kick-start their creativity.
New York Code Orange Jaisini New Art Series
The creativity of Jaisini is not designed to be preaching or too critical. Paul Jaisini reached his level of mastership to know exactly that life is worth living to look in the future having no regrets about the past.
Have You Completed A Character Questionnaire?
Creative Writing Tips ?
Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers
* Scanning and Skimming Practices *
|© Athifea Distribution LLC - 2013|