Create Confidence With Your Writing
Whether you are writing a magazine article, composing a press release, or editing the sales copy on your website, the end goal is always the same - to influence the thinking, and probably actions, of other human beings. To do that, your writing must instill confidence in a mind that is inclined to doubt you.
Here are a few tips on keeping the reader on your side.
Keep your word count under control. Keep it simple and don't say any more than necessary; when you write, limit your word count from the start. Never spend 1000 words covering ground that could have been covered in 200 words - the extra material looks exactly like the useless filler it is.
Don't hedge. At all. Sometimes a writer is worried about offending the reader, and so either avoids making direct statements or pads the statements with language designed to soften the blow. Don't hedge - be bold and direct, and let the reader be offended. You can't make everyone happy, and you'll look like a fool if you try.
Be on the lookout for language - phrases like "taken as a whole" and words like "basically" - which doesn't contribute anything towards supporting a direct claim. Weed out the hedging and get back to simple noun-and-verb statements.
Use active verb tense - avoid passive tense at all costs. Active verbs describe the subject committing an action and influencing its environment ("Jim drove his car"), while passive verb clauses dislocate the subject so that it becomes secondary to the predicate clause ("The car was driven by Jim"). Typically any verb clause in the "to be" family ("has been", "is being", etc.) is a passive clause.
Don't use passive verbs; they express impersonal events rather than committed actions, and they create distance with the reader. They avoid a sense of personal accountability. Active verbs draw the reader closer and fix responsibility.
Maintain an optimistic, positive tone. Politicians everywhere know that good news wins elections. Limit your use of negative statements as much as possible, and focus on the positive. Give your reader a sense of hope rather than apathy.
Even if circumstances require that you deliver bad news, do so with optimism: there are problems, but we are solving them. Don't deny or avoid obvious unpleasant truths - if your reader knows about them already, your avoidances will only damage your credibility - but keep control over your tone. Promoting a consistently optimistic image to your readers goes a long way towards generating confidence, or at least benefit of the doubt.
Structure your writing carefully. Carefully plan out what you intend to write, and then follow the plan. Don't make it up as you go along. Don't wander and don't be indirect - organize your message carefully, to say the most in the least words possible. Demonstrate that you are in control of your communications, and worthy of reader confidence.
About The Author
Robert Warren (www.rswarren.com) is a Florida-based freelance copywriter specializing in the unique marketing needs of independent professionals.
Which Comes First - Short Story Or Novel?
A writer writes. Bet you've heard that one before. Or maybe this one: if you want to be a writer, first you write one word, then you write the next.Both of these old clichés are true, of course. That's how they turned into clichés. But there's another dilemma a beginning creative writer often finds himself facing: do I write short stories or novels? Writing novels is almost always the end goal. You'll find exceptions---such as Ray Bradbury and Harlan Ellison, who primary built their careers writing short stories---but the vast majority of successful storytellers are novelists.The real question then is this: do I jump into novel writing with both feet or do I test the waters first by writing short stories? Generally, beginning writers don't understand that these are two very different forms. They see writing a short story as easier, less intimidating. At a cursory glance, it's hard to argue with that. But if you ask a writer successful in both forms, he'll almost always tell you that short stories pose a much more difficult task.Why?Because you're working on a small canvas. The novel is a wall mural. It's expansive. You have time to fully develop your characters. There's room for movement, for growth and change, for surprises and insights, for looking back as well as looking forward. The short story is an 8x10 landscape. It's a moment in time when your character faces a critical point in his or her existence, a moment that changes everything. In a glimpse, readers must believe in your characters, in the crisis they face, in the choices they make. It's a tiny, one-dimensional surface that must appear three-dimensional.With that understanding, starting out writing short stories can still be a good proving ground for a writer. You learn quickly what works and what doesn't. You learn to write tight, to pack as much meat into as few words as possible. You learn to capture the core make up of your characters. All very valuable lessons for both the short story writer and the novelist.
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Whether you keep a separate spiritual journal or just wantto add your spiritual postings in your regular journal, youwill want to read this.
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Kallu was a tenant of Santosh Kumar Nayak. Santosh Kumar was a businessman in a small town of Utter Pradesh. So far the rent is concerned he was charging the rent very much according to the prevalent rates. Santosh Kumar was not contended with the rent alone Kallu was paying. He apparently had a self-interpretation that Kallu was really paying him a meager amount and that had to be compensated altogether by using him for a regular cleaning and washing of the house. He once authentically instructed Kallu to clean and wash the large floor as well staircases, which became a wont later on.
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My dad was wrong. I just discovered that I am good for nuthin' after all. In fact I've been good for nuthin' all along. I am 100% biodegradable and that means I can be recycled into nuthin'. It also means that no matter how much I waste, no matter how much I consume, no matter how much I pollute, in the end I am environment-friendly. Best of all, I now have an end use.
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