Good Traffic is Targeted Traffic
Targeted traffic: the demographic
Assuming your business is motorcycles, my first guess at your target demographic would be 16-25 year old males and 50+ year old wealthy retired couples. Breaking it down further, if you sell Suzuki crotch rockets, you can safely discard the wealthy retired group. Narrow the demographic as best you can to target potential customers. Paying for traffic that isn't dense with people interested in what you're selling is a waste of your advertising dollar.
Once the demographic is well defined, you can begin identifying and sorting out perspective advertisers. Determining whether a particular advertiser or marketing group is going to work for you can be rather difficult, unless you've personally used them before. This is where experience and networking with other webmasters comes in very handy. Talk to other webmasters who've advertised with the company, find out what they were advertising, and ask them how the campaign went and if they plan to advertise on that website again. I don't generally use an advertiser unless I've heard very good things from other webmasters or they have a trial ad setup, where you can commit a small amount of money to testing out the traffic before you make a real investment and buy several weeks or months of advertising with them.
An important consideration when buying ad space on a specific website is the focus of that website. If you're considering advertising on a service oriented website, make sure your product or service compliments that website's service. For instance, if you sell shoes, advertising on hotmail.com is going to be very inefficient and expensive. You'll be paying to advertise to a bunch of people, the mass majority of which aren't looking to buy shoes. However, if you're selling a spyware removal tool, email services could be a great place to advertise. Most internet users have spyware on their computers, and most are aware of and concerned about spyware.
Advertising on content based sites
When I need to advertise, my favorite place to go is still a content oriented site with a close relationship to my product or service. If I'm selling Gregory backpacks, I'll look for advertising opportunities on websites related to backpacking and hiking, such as outdoors guides and wilderness survival websites.
Web traffic at some content based sites is not particularly targeted, while others have a specific topic, like a gardening tips website. Finding a website with a very specific interest may or may not be as important, depending on what product you're selling, or what service you offer. T-shirts may sell well on lots of different content based sites, while the gardening weasel isn't likely to do well on places not related to gardening.
An update schedule of content based websites you're considering advertising on is rather important, depending on how you advertise. A website that updates every other day or weekly will have many visitors who come for the updates and leave. A website that updates sporadically will have more people who come just looking for something new. When there is nothing new they're more likely to look for other related links, which is where good advertising kicks into high gear. Of the three major advertising types, I tend to believe in doing my homework and paying flat rates for given periods of time. This seems to work best, because it depends more on you to build an intriguing advertisement, and rewards you for doing so.
Buying ad space on a per click basis can be a better bet if you're trying to build a brand name, because your ad might get 50,000 impressions before the 1,000 click-through you paid for happen.
Conversion rates are key
For most of us on the web though, our main goal is to sell the product or service. This is why I contest doing your research, finding the best websites, and purchasing ad space on a weekly or monthly basis is the best method of promotion in the long run. If you're smart, you'll monitor your traffic from different sources and determine the cost per sale to see which sources are providing the best conversion rates. In the case of buying click through traffic, the monitoring program should give you the traffic conversion rate.
More targeted traffic suggestions
Additional information can be found in the subscribers area of www.webmasterarchives.com, specifically information on what to look for when considering traffic trades with other websites, where to get started with traffic building, good approaches when requesting a link trade, how to jump start your traffic building efforts with very minimal cost, and methods to making your website so attractive webmasters will be knocking down your door with link trade requests.
Copyright 2004 Harley BarnettSome Rights ReservedThis article is licensed under the Creative Commons License, which allows for non-commercial use under conditions of attribution and share-alike. For more articles like this check out the author's website: Webmaster Archives.
Search Engine Submissions That Boost Link Popularity!
"Submit to 10,000 Search Engines" or "Submit to over 200,000 Search Engines". This kind of ads should attract customers. It looks great to submit to so many search engines. Submission software is offered that helps to submit hundreds of websites to hundreds of search engines during several hours. What is a realistic, possible result of all these nice tools? The achieved link popularity is near Zero, but the mail box is filled by the autoresponders from the mass of FFA (Free for all) search engines.Which Search Engines count?Only a few of the many search engines really count! 99,9 % of all those who go on-line to find something use one of the 18 top search engines. Scrub The Web provides this information in it's member area. Yahoo, MSN Search and Google are the top three search engines according to Alexa Ranking. Alta Vista and AllTheWeb ? also famous search engines - belong to Yahoo and are supplied by Yahoo.If Link Popularity of a website is measured by the services that provide this information, only the Link Popularity of a website at Google, MSN, Yahoo, AllTheWeb, Alta Vista or Hot Bot is displayed. This shows that only a few search engines really count for Link Popularity. It is not necessary to submit to thousands of search engines, but to the few important search engines in the right way.Manual work instead of automated submissionsYahoo search demands that a submitter of websites has to be logged in a Yahoo email address before the submission can start. Submitting to MSN is only possible after typing of a code that is presented in a window. Google says that it is not necessary to submit a site to their search engines. Their spiders crawl the web and can find the websites. Google offers anyway an Add URL page and does not penalize repeated submissions. It seems that Google Sitemaps is a recommendable tool for webmasters to improve the chance that websites get indexed.Submissions to directoriesSubmissions to directories result in good quality links to the website. The Open Directory Project is the most important of all directories. It is very difficult to get a site listed in this Number 1 directory. Repeated submissions are necessary. Google favours websites that are listed in The Open Directory Project. The Yahoo Directory comes next but it is expensive. The websites of vilesilencer and trendmetrix list hundreds of good directories. A lot of them are free and of high quality. They are spidered by the major search engines. This high quality links are not only good for boosting the Link Popularity, but of the Google PageRank.Quality countsThe conclusion is that only the quality of the links counts that can be gained from search engines and directories to the website. Submissions to thousands of search engines are a loss of time and resources. Most of the work has to be done manually. Good results can be achieved, but it is a question of time, rather in months than in a days.
10 Tips on How to Increase Your Website Traffic
Not so long ago I had read an article about a woman who dramatically increased her page ranking from article submissions on her new website. That that was a fact I already knew, just like many other Internet Marketers. However, that article was the needed inspiration I needed for me to make some changes with my daily online business habits.
7 Top Ways to Avoid Link Theft
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Free Traffic Course - Day 8
If you have any experience of work with your web site, then you know how many changes must be done on the web site to meet with new demands of Internet market. Sometimes these changes may be tiny, like adding some keywords to your text, but if you are not a programmer, you cannot do it.
Increase Online Traffic with Directory Listings
Some of the best advertising available online would be getting listed in directories. This doesn't mean submitting to search engines. If you write quality ad copies and build a quality site; the important search engines will find you.
Free Traffic Programs and How to Use Them
I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me? Probably not directly but indirectly they can.
No Cost Ways To Increase Your Web Site Traffic Promotion
Web site traffic promotion is crucial in today's Internet world. You must get the word out on your website, otherwise your sales will suffer. Many exciting and effective ways exist for you to generate traffic for no or little cost. Even if you do not have a large marketing budget, you too can operate a successful web site traffic promotion.
Rethinking Linking - Link Exchange Back to Basics
In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their share. In a way, this began to change when Google entered the scene. In an effort to make search results more relevant, Google implemented an algoritm that judged the quality of a web site by the number of other sites linking to it. It seemed rather obvious that a popular, much linked-to, site should be of higher relevance than a site with few links pointing to it.
The Nuts And Bolts Of Traffic Exchanges
Traffic Exchanges. What are they? How do they work? What do they do?
Guidelines To A Successful Link Exchange Program
Webmasters look for ways to get a higher ranking with search engines and increasing traffic to their website everyday. One of the ways they accomplish this is through exchanging links with other websites. In order for a link exchange program to be beneficial, one needs to focus on building a solid exchange program correctly.
5 Unique Ways To Get More Free Traffic
Ok so the first way to get traffic is not particularly unique. But the fact is that you will get lots of traffic by writing articles. The traffic won't come immediately but it will come. Articles will also bring link popularity. I wouldn't be doing my job if I wrote about free traffic and neglected to mention articles.
Link To Get Traffic - Not Search Engine Rankings!
There have been a lot of changes on the web since I wrote the first edition of "Power Linking Your Way to 1 Million Hits" in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.
A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1
There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet. What I am talking about are the "sharp" practices engaged in by people offering all sorts of dubious marketing plans.
Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again!
So, you've added Adsense to your site and you are getting a few clicks. You could be thinking to yourself, How do I get a massive amount of visitors to bump up my earnings? If you're anything like me, you hear those stories about webmasters that have added Adsense and are already earning five figure incomes per month, and you start to see the dollar signs.
What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely.
How to Cheat Traffic Exchanges
There are many ways to cheat traffic exchanges and generate massive numbers of hits to your website. Some are complex and some are simple. Below is a list of some of the more popular methods of cheating.
Why Traffic Touts and List Pushers Are Bad For Your Business
In this Article we look at the second competitive advantage of successful Internet Marketers - Warm Traffic and True O'pt- In Lists.
Free Traffic Course - Day 2
This is the 2nd day of "Free Traffic Course" and it will explain how you can save much time and efforts on looking for the targeted joint-venture partners and affiliates for your web site.
How to Drive a Stampede of Laser Targeted Traffic Using Postcards
How would you like to make $4 for EVERY visitor who hits your site? How about $8? Would you be interested?
10 Ways to Increase Traffic to Your Website
Ever since the time websites became new to the World Wide Web, webmasters have been trying to direct traffic to their websites. As this was no easy task, webmasters found a way; a way that cost them money. Over the years, website promotion became much easier. Now, with over four million websites on the internet, when a web user has found your website, you shouldn't take their visit for granted. So, I have listed ten ways to increase your traffic.
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