If You Want To Be Remembered...
Send handwritten notes. That applies whether you're a guy or a gal. It's not about being touchy-feely, it's about maintaining good business relationships with the people you know and the prospects you meet.
Think about this. When you get your mail, what's the first envelope that gets opened? For most people, it's the envelopes that are genuinely handwritten (not the direct mail "fake" stuff we all get).
Your contacts feel the same way too.
A hand written note sends a unique message to the receiver. Primarily that you cared enough to take a few minutes to sit down and write in this day and age of instant communication. An email just doesn't pack the same punch.
Quick survey -- how many of you have emails standing up on your bookshelves? Probably none. But I bet you have at least one personal note you've received from someone up there or saved in a file somewhere.
It only takes a few minutes each day to write a note, two or three sentences will do. Make it a habit and you'll be truly memorable to other people because so few do it. It's a great way for your business to stand above the crowd.
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
Community Relations Strategy for Small Business
Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business cycles, making it somewhat recession proof. Nothing turns off the community more than a business which refuses to give back a little and gives some ridiculous excuse of; "It is our corporate policy, sorry!" Many times a volunteer for a club or organization will come in and ask for a hand out. Rather than giving them an excuse, talk with them about what you can do, have a policy which helps them too. Do not just tell them sorry; "No can do" offer them other assistance instead. For instance if they come in a are looking for a donation, you might say. We are not able to give a straight donation, but we are allowed to give you an item or two on the discount rack for a door prize or silent auction.
Naming Your Business: 3 Tips To Ensure Success
If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. What kind of things should you take into consideration when choosing a name?
The Business Autopsy: A Fact Of Life
Last week we discussed the importance of performing an autopsy on a dead business. No, I haven't been watching too many of those wonderfully graphic, TV forensic investigation shows. The reason I recommend you do a business autopsy is to uncover the exact reasons why the business died. This is valuable information that can not only heal feelings of personal failure, but also better prepare you for the pitfalls of business should you ever take the plunge again.
Do You Need the Help of a Virtual Assistant?
Running a business, whether large, small or in your home, is full of challenges. Getting the day-to-day tasks completed, e-mail, faxes and telephones answered, bills and statements sent out, reports run, schedule updated, travel arrangements made, marketing pieces and website updated, as well as a plethora of other tasks, can be downright daunting.
The Most Important Decision of Your Massage Business Career
Don't you find that there are so many decisions you need to make each and every day regarding the direction of your massage practice. Especially if you are a solo-preneur or own your own massage business.
Patient Records - Your Responsibilities
As a practise gets larger & larger the associated problems that you inherit increase with that growth. The Practise Manager finds it increasingly difficult to tend to his duties and look after the administration of the Practise. One of those areas of responsibility is the keeping of Records of Patients who are no longer regularly seen by the Doctor.
Job Costing - Do You Know How?
What's your job profitability? I meet with business owners every day that are unsure of their profitability at a company or job level. They "think" they are making money because they have a few dollars in their checking account. Having money in your checking account doesn't mean you are profitable. It might mean you haven't paid all the bills yet, so you have a little cash. Cash and profit are two different concepts. If you aren't profitable, you won't have longevity in your business.
Virtual Assistant ? Questions Answered
What is a Virtual Assistant?
A Day in the Life of a Self Employed Professional
It's Monday morning and Connie the Consultant sits in her executive office chair overseeing her business empire. Her desk is strewn with half finished projects, several weeks worth of to do lists (none of them completed), scribbled post it notes, and a permission slip for her daughter's field trip to the Planetarium that should have been turned in last week. Somewhere, buried deep in the rubble is Connie's business plan. The last time she saw it was during the Clinton Administration.
How to Prepare for Your Start-Up Venture!
When you awoke this morning, you found yourself buzzing with a fantastic idea for starting a new business and you hadn't a doubt in your mind that you could turn it into a huge success. But now what? All those great ideas floating around in your head and you're excited about making them happen, but at the moment you don't know where to begin. What is the first thing you should do as you contemplate your plan of action?
Why Small Businesses Fail (or Fail to Thrive)
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants ? one of the best. She also had great design skills, as well as good customer service skills. But she had little business management experience and less self-employment experience.
Pressure Washing at Golf Courses
There are many potential niches for pressure washing companies that often go unchecked. Some are quite lucrative and are worth investigation if you own a pressure washing business. One such niche is the pressure washing of golf courses, clubs houses, golf carts and facilities. To target this specialization of services you will need to slightly modify your sales approach.
Going Public: The Process for Small and Mid-size Companies to Go Public
It's the dream of every person who starts a business to some day see it trading in one of the stock exchanges even after they are no longer associated with the company. The first step (#1) is simple since most small company are already incorporated and have a board of directors, so we will start with #2.
Todays Chef, Tomorrows Restaurateur -- Startup Tips by Restaurant Consultants Inc
Researching information for a recent business plan, I came across an interesting number of 54,000. What is the big deal about that? Over 54,000 new restaurant business licenses were applied for in the last twelve months nationally. That is over 4,500 new restaurant licenses every month, or 90 licenses per state per month.
Pressure Washer Concrete Cleaning Equipment
Cleaning concrete is tough and there is an easy way and a hard way. There is one thing you need to understand when you are pressure washer cleaning concrete; the concrete cannot always be made to look brand new again after it has been stained. You can always get stains lighter or bleached but completely removing it is very difficult, sometimes you get lucky, but if you are looking for perfection, chances are you will be underwhelmed. So when talking to customers let them know up front and explain this to them otherwise they will be asking for a job that just can't be done unless the entire concrete slab is ripped up and re-poured.
Frodos Journey: What It Can Teach You About Marketing Your Small Business
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happens, the themes and timing converged. Here are 10 things you can learn about marketing your small business from the Lord of the Rings trilogy.
7 Tips to Improving Your Cash Flow
Cash is King... That is what everyone tells us and it is true! You cannot function successfully in any business without proper cash flow. So if this Cash Principle is so well known, then why is it that so many businesses struggle? Sometimes the obvious is not always so obvious when you are entrenched in running the day-to-day aspects of your business. Here are 7 Tips to Improve Your Cash Flow!
Marketing Your Small Business - The Top 10 Brilliant Ideas
A Brilliant Marketing Idea... sounds great but what is it? Is it the idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters (all in response to your latest advertisement)? Is it the idea that brings a 20% response rate on your direct mail campaign?
Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves.
Three Ways to Add Leverage to Your Small Business
Remember those drawings from science class of how a lever works?
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