Pressure Washing Market Niche
Those who are in the pressure washer business should not neglect the Hotel exterior cleaning niche. Many five-star hotels spend significant dollars in making sure that their grounds are meticulously cleaned. There are also many regular hotels, which take pride in their hotels. It would be wise to have a customized sales letter and/or brochure made especially for this type of service, with follow-up information on your website.
Our company set up a special website to cover concrete cleaning and complimented that with direct sales for Hotel pressure washing. We've cleaned hundreds of hotels and golf courses. Customers who have a pleasurable experience at a five-star hotel are three times as likely to return. A recent article in Hospitality America surveyed 20,000 corporate guests and discovered that cleanliness was rated second only to price as the #1 reason to frequent a hotel. First impressions are obviously important. What does a customer see as he/she approaches your hotel? These are the items, which must be clean and free from bird droppings, debris or dirt and mud.
Consider for a second all that needs to be cleaned? Signage, shuttles, covered entrance-ways, walk ways, patio and pool areas, valet areas, buildings and the refuse corrals are all areas which must be clean at all times. When doing a direct sale presentation; Look around. Are the shuttle vans and buses dirty? Are there smudges on the windows? Are there scuff-marks around the baggage area and finger prints on the chrome handles? Are the exteriors dirty with mud and exhaust stains behind the wheels? Are the tires gloss black and rims spotless? Does the chrome bumper glisten when light hits it? When was the last time they were waxed?
Are there bird droppings on the signs, grease stains in the parking lots, gum on the sidewalks? Are the patio areas stained and awnings full of mildew spots? The Hotel Manager needs to know that your company can help them capture repeat customers with a regular maintenance schedule. Customizing your services with their needs must be your new specialty.
Additionally you will need to also take care of a few other issues, for instance our company maintains a two million dollar liability insurance policy, gives free estimates and maintains a mobile waste water permit for wash water run-off to storm drains. Your machines will need to be quiet, your crew in uniform and your equipment as nice their shuttle buses are going to look once you start.
If you are serious about expanding your mobile pressure washing business you need to be thinking here.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
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