Modern Clear Coats, Auto Detailers and visit to Lexus of North America
We visited Lexus USA, home of the Lexus North America Head Quarters to help us better understand the latest innovations in automotive clear coast. As professional auto detailers we must know our customers cars and finishes. We are continually studying the different materials and automotive finishes on vehicles to determine the best after market auto waxes and polishes to use to prolong life and crate the most brilliance in shine and reflection.
When we visit such corporate HQs we always have tons of questions to ask executives and research people about upcoming trends, innovations and things that will affect the market. Usually it is a difficult task, because such companies are not likely to answer all your questions due to secrecy needed to compete at that level. Sometimes you can learn information, by which questions they will not answer, which questions they dodge and which questions they answer only half way. Information gathering is difficult and Japanese Companies are some of the closest guarded companies for secrets in the free world. We are finding information at Starbucks Coffee talking to workers and at parties during dealer introductions to new models, events, which we often invite ourselves too. Professional Party Crasher comes to mind for those who understand college life, but in the real world being in the right place at the right time keeps our team in the winner's circle.
Since the year 2000 billions of dollars have been poured into research and development by the Japanese Auto Makers due to the value of the Yen dropping against the Dollar causing higher profits during pre-911 quarters of 2001. Today of course we see an opposite trend as the dollar has slid against other world currencies. As the Yen went down against the dollar re-invested research money started to show itself in the market as Lexus's new SUVs came out with all-wheel drive and soon the fuel cells will be on the scene to replace many of the hybrid test markets of 2000-2002 and 2003 and 2004. As these companies continue to innovate and we as consumers buy these new features we will find a growing need to learn more information faster to keep up with the changes. It will not be easy.
We, as auto detailing professionals must persevere in our efforts to attain the latest data and learn of the newest materials to be used in future cars so that we can be prepared to deliver excellence in service to all our customers.
As many auto professionals know in the auto body, car washing, auto after market accessory and detailing industries, that Lexus has one of the best finishes of any production automobile. Nine years ago when Lexus began to produce their luxury sedans with a "Pearl White" laser painted and oven baked paint job we rushed to the scene to find a wax that would preserve and enhance this finish. We had tried everything from self proclaimed Teflon waxes which purported a 3 year guarantee from DuPont to Silicon waxes which the aviation industry had actually banned as per FARs (federal Aviation Regulations) on certain paint such as Poly Urethane and Imron (Originally used on F-14's by the US Navy for Salt Water Resistance). Imron, Poly Urethane and other specialized paints needed to breath and sealing the paint caused corrosion by trapping in moisture. Some things you learn the hard way. We also learned that the makers of Teflon Waxes falsely claimed a guarantee by DuPont. Dupont did guarantee its coatings on pots and pans for three years but only when applied at oven temperatures of over 275 Degrees F. Of course that was impossible since that would have melted all of the rubber seals, tires, windshield wipers and probably have burned down the car itself. Not exactly good customer service and it would probably get you into trouble at the BBB-Better Business Bureau.
Many great waxes and products have been found to work on Enamel, Urethane, Lacquer, Fiber Glass and all clear coats, and when you find one you'll know you have a winner by the reflective depth of the shine. Our company the Detail Guys (www.detailguys.com ) had found many such products over the years and one in fact that we really are fond of. Question was could this product enhance the already nearly perfect paint jobs of Lexus Luxury cars, if so, it would be unstoppable. And it did, it also removed surface scratches, road tar, rust from chrome, swirl marks (from competition detailing mistakes) and oxidation; something that none of us expected or were even trying for. The product was later featured in Popular Hot Rodding, Drive, Truckin', Muscle Cars, Porsche Owners and Auto Enthusiast Magazines.
This case study is just one example of why all professional auto detailers must continually check out new innovations in auto paint, materials, composites and manufacturing processes to stay leading edge with State of the Art products. It is not every day when you can be on either leading edge of such innovations in the market place. Most professional auto detailers do agree that sometimes you have to look past the hype of the products and see for yourself. Lexus of North America has limited tours and so do other major manufacturers, we have found in our travels that their PR departments will find out the answers to all your questions when you contact them. Every once in a while they will not divulge information, but it does not hurt to ask. Also remember a little experimentation goes along way to unlocking the secrets of today's modern detailing professional. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Doing Business With Friends: Five Tips for Preserving the Friendship... and Your Sanity!
My colleague, Jane, recently lamented to me an all too familiar story about mixing business and friendship. Jane subcontracted copywriting work out her friend, Joan. Jane's copywriting business was blossoming (partly in response to her most recent brilliant article marketing campaign) and giving the work to Joan seemed like a win-win for both of them.
Five Break-through Ideas to Immediately Increase Profits and Improve Cash Flow
Too often in business we get trapped into reviewing our sales numbers without analyzing the all important "profit" number. This is commonly referred to as the "bottom-line" of a business. There are various ways you can dramatically impact your profitability.
Hosted PBX, Is It Right For You?
"Order Now!" "Your Business Will Fail If You Don't Have This New Technology!" "Your Competition Has This Tool, Why Don't You?" Does any of this sound familiar? Does it make you cringe? It seems to be impossible to keep up with all the new trends in business today. It's hard to know which trends are just flash in the pan gimmicks and which are valuable tools that your business can actually benefit from. It's important to do your research. Find out what these tools can do for you and make sure it is right for your business. One of these recent trends is the hosted PBX service. These "virtual" phone systems can automatically answer, screen and route all incoming calls to your office, home and/or cell phone. Although they have been on the market for some time now, hosted PBXs have recently been getting the attention of more and more small and medium sized businesses. Is this technology right for your business?
Seven Common Mistakes Made By Small Business Owners
Most new small businesses won't be in business this time next year. That's the cold hard facts. Though it is easy to start your own business, it takes a lot more to succeed in business. There are seven common mistakes made by small business owners. Let's explore them so you can avoid them.
Top 10 Mistakes to Avoid When Joining a Professional Association
I'll be the first to admit that I went a little nuts when I moved I moved recently in terms of going all-out to participate in a variety of professional associations. I had some experience with most of the groups that I visited in other places I had lived, or had clients who had positive experiences with certain groups. I was so eager to become involved again in professional associations that instead of really paying attention to a group as it exists locally, I made decisions to join groups based on my past experiences and experiences of clients.
How Small Business And Nonprofits Can Afford Multimedia For The Web
Multimedia is everywhere on the Internet, whether in the form of floating ads at major websites, streaming video or animated presentations. Of course, there is a good reason why multimedia has become such an integral part of the web experience: it's an effective tool for capturing attention or provoking visitors to buy or contact the site owner. For these reasons, many educational institutions, businesses, and other organizations desire multimedia presentations. Unfortunately, at first glance multimedia, often appears prohibitively expensive for small businesses and non-profits. The following represent a number of ways to control the high cost that typically accompanies multimedia production without losing quality. We believe these suggestions will ensure that you save money but still feel good about your investment.
Predicting Business Retirement Satisfaction for Business Owners
Most business owners do not think of selling their companies as "retiring". Instead, these vital entrepreneurs see selling their business as a "transition." For most business owners this does not mean slowing down or endless days of rest and relaxation. Rather they see "retirement" as a new, active stage in their lives characterized by continued personal growth, personal reinvention and new beginnings in work and leisure.
5 Small Business Management Questions to Help Choose Marketing Programs
As small business managers, we juggle limited resources in a quest for success. To an extent, when we focus on success in one area we forego attention elsewhere. Limited money and time mean we must choose from seemingly endless -- and often conflicting -- advice and recommendations from marketing service providers; management and marketing consultants; and internal experts. This creates a dilemma. How do you choose which recommendations to embrace and which to pass by?
Data Loss - Can Your Company Survive? (Most Do Not)
Data. Most people think it is a term relegated to the kingdom of geeks.
Window Cleaning Business Future Challenge With Self Cleaning Glass
Self-cleaning glass has been talked about a lot, with such a catchy name in his hit the headlines of not only the trade journals, but also the mass media. Does self-cleaning glass mean that all the window cleaners and small businesses across this country are doomed? No, not yet. First of all, self-cleaning glass is not really self-cleaning at all, so many Industry call it low maintenance glass, but either way the idea is intriguing and appeals to consumers. In a recent article in Window and Door magazine, in March of 2003 the industry was asked what they thought of self-cleaning glass many of those interviewed were among the building industry, interior designers, architects, glass manufacturers, new homebuilders, tenant improvements retrofitters and window cleaning service companies. Having been watching the developments of self-cleaning windows for quite some time, we see a time when the big mirrored glass buildings will no longer need the same frequency of services. What does this mean for companies like; the Window Genie; the Window Gang; the Window Butler; and the Window Wash Guys.
We Know Who THEY Are
Am I the only one that does not have an "A" button on my computer? I have looked on the keyboard, monitor and hard drive I can not find that darn thing anywhere. Nobody will tell me where it is.
Professional House Cleaning - The Dirty Little Secret
Are you tired yet of all the books out there telling you how easy it is to start a house cleaning business? I'm not inferring that all their information is bad, but let's be honest about how "easy" it really is.
Organizing Tips for Small Business Success
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business or home office professional, effective organizing can mean the difference between business failure and success. For the 11.1 million workers who have their offices at home, organization skills can have a significant impact on their personal lives as well.
How to Give Informative Talks
Why should you do informative talks to smaller groups?
The Benefits of Using Freelance Consultants / Trainers for Your Project
What are the benefits of using a Freelance Consultant / Trainer for your next project?
Boat Detailing Tips and Procedures
Auto detailers are often asked to clean boats and detail boat trailers. There is an easy and efficient way to do this with little effort. Washing and waxing boat trailers is an easy sale. Be sure to offer the boat owner a trailer wax. Let the owner know that a heavily waxed trailer is more rust resistant even when used in salt water. They can wax now or repaint later. To remove rust, brush on two coats of Ospho Acid, available in paint stores and marine supply shops. It will change the chemistry of rusting steel from an active to a passive state and stop rust cold.
Overcoming Your Biggest Competitor
Before you read any further in this article, I'd like you to take a moment and write down who your biggest competition is.
Small Business Debt Collection Laws
In your small business debt collection laws will eventually become important, as your debt grows and some clients do not pay. To collect small business debts legally, you must send a written notice that collections have begun, within five days of first contacting the debtor for collections. The letter must include dispute instructions.
Shortcuts Will Kill Your Business
Think of your business as a living, breathing, organism. It requires you to give it a large portion of your time and effort in order for it to grow and flourish.
How to Profit Handsomely From a Secret Business Model Virtually No Small Business is Using!
Have you been searching for the perfect home-based business? I have spent nearly twenty-five years searching for the holy-grail of home-based businesses. Now this article is not about a business, but rather a system that Fortune 500 companies always use but it's rarely used by home-based businesses, affiliate or network marketing companies. And based on my experience, you should not even attempt a home-based affiliate or network marketing opportunity unless you use a system that almost guarantees you'll be successful.
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